The first batch of job hunting after 00: don't misread their "different"

author | Zeng rang

writing | The Bell says

2022 year ,00 After the first year of job hunting , The first to receive higher education 00 Finally, I will enter the workplace .

Over the years , With 80 Later, he became the backbone of the society , Lose focus on hot topics ,90 after 、95 And then become the backbone of the workplace , It's no surprise , The public turned their attention to 00 After the job search needs and workplace performance concerns , There are many preconceived impressions and even prejudices about them —— I did it my way 、 Act recklessly and care for nobody 、 Come and go like the wind ……

And what is the truth , It may also require close observation of the recruitment market .

Just recently , Issued by BeiSen Talent Management Research Institute 《2022 White paper on campus recruitment of Chinese enterprises 》, In this way, it intuitively shows the public what may be more real 00 Post job hunting reality .

They really “ Dissimilarity ”, But it's not what people think “ Dissimilarity ”. Yes, we should attract high quality 00 For employers of post talent , Some traditional recruitment concepts and operation methods also need to be changed .

New employees in the workplace are self 、 personality 、 to open up , But it is not self-centered wanton

《2022 White paper on campus recruitment of Chinese enterprises / White paper on school recruitment 》 Specifically for “00 after ” The job seeker had a personality portrait , From the characteristics of the top rank , There are some features that are often mentioned by the public 00 After the positive image is close , Open for example 、 Independent ; And some features , For example, the desire to succeed 、 rational 、 Emotional stability 、 standard , Then with “ There is no lofty ideal 、 perceptual 、 impulse 、 Unwilling to behave ” Wait for the public to 00 Later, the general cognition is quite different ：

This directly indicates , The mass of 00 Post cognition needs to be reshaped .

actually ,《 White paper on school recruitment 》 Yes 00 After the job seeker gave “ Confucianism is independent Focus and pragmatism Multiple compatibility Build up strength to grow ” A summary of the four characteristics , On the one hand, it shows 00 After and 90 after 、95 There are differences after , On the other hand , It also points out that this difference is far from a negative word ——00 After that, I just have my own understanding of life 、 A new expression of work .

1、 The so-called self , Is more positive 、 More courage to face the workplace and career

In some passages ,00 Later, it was generally considered to be very self , Once you are not satisfied, you can ignore other people's opinions , such as , You can fire the boss if you don't like it , Start today and quit tomorrow , Come and go like the wind .

This is a complete prejudice .

《 White paper on school recruitment 》 Yes 00 Given later “ Build up strength to grow ” evaluation ,“ They often belittle themselves , Keep your edge ; Look at the world head on , Try to do sth ”, This tells us 00 After that, I just stick to my heart , Use this way to support your life efforts , Instead of disdaining everything around us as people think .

00 after , Precisely because “ Self - ”, To be able to face the work career more positive , Have the courage and passion to do what you like , Instead of losing yourself “ Storing force ” No more “ growth ”.

2、 Personality , Is more able to settle down to do long-term self exclusive planning

Always reflect your differences everywhere , Be different from others , want “ Show off ”…… These are the public's response to 00 Another inherent impression after , Than 90 after 、95 Later, the so-called individuality is emphasized .

in fact , from 《 White paper on school recruitment 》 From the analysis of the two characteristics of Confucianism independence and focus and pragmatism ,00 It is really more personalized after , But this personality is reflected in being able to focus more 、 More personal goals .

Confucianism is independent , The explanation is 00 The latter's personality lies in not paying much attention to the evaluation of the surrounding people , And focus on your own work and life , Work independently 、 Don't lie flat , Have a high desire for success ——“ As long as their 7080 My parents still have a mouthful of rice ,00 It is impossible to work hard after ” This prejudice can be put to rest .

Focus and pragmatism , It refutes 00 Later, because of the emphasis on the publicity of personality, it became a flashy point of view , Their personality just leads to more focus on their work , can “ Solid planning and practice ”,“ rational 、 careful , Normative 、 Organized , Can be methodical ”, As long as these jobs are your own choice 、 What I think is most suitable for me .

3、 So called openness , Is a broader self accumulation

The circle is open , Know more , Much more , Love to communicate 、 Love to make friends , It's the public right 00 A relatively neutral evaluation after , This assessment does not deviate from reality , But it did not see 00 Why did you “ to open up ”.

《 White paper on school recruitment 》 in , This openness has another explanation ,“ Multiple compatibility ”, speak out 00 The essence of post - opening is the process of constantly expanding horizons in knowledge and cognition , Only by extensive exploration can we have a richer ability base , Can make your career more exciting 、 There are more possibilities .

And that also means 00 after “ Low power motivation ”, More focus on self accumulation , And don't bother to invest in internal friction actions such as corporate politics beyond your ability .

More and more such 00 Backward into the workplace , It will even change the workplace ecology , Everyone is wonderful and focused , The organization as a whole will also be more efficient .

Face the job directly ,00 The demand after breaking the rules is not “ excessive ”

Based on the portrait of the crowd , Beson 《 White paper on school recruitment 》 Further targeting 00 After that, the specific job requirements were analyzed in detail . You can see ,00 Post job hunting is really related to 90 after 、95 It's different after , Often break the rules , But this kind of breaking the routine is within a reasonable range , Even a manifestation of the evolution of workplace culture , It's hard to say “ excessive ”.

1、 No “ Fastidious ”, Just to seek the equivalence of the subject status

All say 00 Looking for a job requires a lot , There is always this dissatisfaction 、 That dissatisfaction , And 90 after 、80 There is a big difference between being willing to compromise after .

actually , from 《 White paper on school recruitment 》 To sum up ,00 After the job search is nothing more than seeking a principal position of equivalence , Their intransigence 、 Fastidious , nothing less than 90 after 、95 And forgotten by public opinion 80 What I always wanted to do but couldn't do .

for example ,《 White paper on school recruitment 》 mention 00 After the “ compensation ” As Offer The first choice to consider , This point ,“ It's the same in all dynasties ”, And beyond that ,00 Later, they also paid more attention to the benefits such as paid annual leave ,“ Expect personal growth value ”, This is related to 《 White paper on school recruitment 》 Mentioned 00 After that, we will use rich information channels to carry out reverse adjustment to the enterprise , And against overtime 、 It is consistent to value balance , They are basically looking at the value that enterprises can provide from the perspective of job seekers' rights .

You examine me thoroughly , I also use more professional means to examine you —— With the progress of domestic labor and capital environment , This kind of equivalence of dominant position will become the normal state of the recruitment market .

2、 It's not unwillingness to “ A line of ” High pressure , Just combine work and life pursuit

《 White paper on school recruitment 》 mention , Compared with Beijing, Shanghai, Guangzhou and Shenzhen ,“00 after ” For the new frontline 、 Second and third tier cities have a higher acceptance .

This point , With the public 00 The evaluation of poor post stress resistance seems to match , They are not willing to go to the first tier cities facing higher workplace pressure , And choose “ At ease ” life .

But this view may overlook a reality , That is what has been called in recent years “ New frontline ” The rise of cities , For example, Changsha 、 Chengdu , Mostly 00 after 、Z Generations are fuelling the flames , A youthful urban style , It comes from the aggregation of the lives of young people .

The preferred “ New frontline ” As a place of work , It just shows that 00 Compare the latter 95 after 、90 after , Dare to combine work with the pursuit of life , Instead of following the flow to the first tier cities , Although this may mean job opportunities 、 A reduction in pay .

Such a new concept of work , To solve the big city disease 、 Promoting regional balance is also of direct significance .

3、 No “ All of them ”, Just regard the employer as the object of life investment

The material conditions are not satisfied , There are also various 95 after 、90 Spiritual needs rarely mentioned later ,00 This kind of performance makes many people think that they are a little “ Greedy ”, Want too much even beyond the scope of the workplace .

《 White paper on school recruitment 》 Through investigation, we get ,50% Of the candidates said , Even with a pay rise , I don't want to be there “ Bad reputation ” Enterprise work , Enterprises with excellent employer brands are more likely to recruit the right talents , Generally fast 1-2 Zhou .

Such findings , It seems to coincide with the above view . But in fact , This kind of influence on the employer's brand “ Spiritual pursuit ”, It just shows that 00 The attitude towards work is better than 95 after 、90 Even after 80 More serious after , They see their employer as a life investment that takes time and energy , Not just a place to make money , So they are not willing to work for enterprises with poor reputation , This will also become a trend in the future recruitment market .

attract 00 High quality talents , Employers also need to study both inside and outside

adopt 00 Post group portrait , And job demand analysis , You can find , For those who want to attract quality 00 For post talent enterprises , Change must also happen .

The preferred , In the recruitment process , High quality talents have not yet entered the enterprise , We can only understand the enterprise through various publicity , according to 《 White paper on school recruitment 》 That's what I'm saying , Enterprises should select school recruitment channels and innovate talent attraction methods , Attract by diversified means “00 The new generation ”, Realization 00 From cognition to recognition of the enterprise .

Under the specific operation link ,《 White paper on school recruitment 》 Introduced Beisen in 4 Three dimensions help enterprises improve 00 Post recruitment experience 、 Actions to strengthen the employer's brand ：

First, through simple configuration , from 00 Set up a specific style of recruitment official website based on the needs of the post , Have a good face 、 tonal , To determine the 00 First impression of the enterprise after ;

The second is to help carry out the refined operation of campus ambassadors , Push students by students , Fission spread employer brand , This fully satisfies 00 After job seekers open 、 The characteristic of being sociable , They prefer the reputation of employers in the social circle , Instead of the corporate advertising ;

The third is to help enterprises carry out network communication of new media matrix , Highlight the employer's brand in the diversified publicity position , This is related to 00 Later, the emphasis on social media is consistent , Whole network coverage 、 The integration of public domain and private domain is attractive and even directly related to 00 Two way communication between job seekers , To some extent, it has achieved the “ Combination of product and effect ”, Promotion of existing employer brand can directly attract more talents ;

Fourth, combine the actual situation of the current epidemic , Help enterprises set up better interactive air publicity meetings / Live broadcast with post , For example, Beisen x Slightly roaring “ Air Conference ” So “ video + live broadcast ” To realize the real-time interaction among multiple places , Shopping with 、 The way of playing promotes a new attempt of online live recruitment .

Except for these with 00 Recruitment support for Post exclusive seal , Beisen is in need of talents 、 Recruitment promotion 、 Talent evaluation and screening 、 interview 、offer And induction 、 The basic whole process of recruitment, such as data review, also has systematic support for enterprises , This support can also be applied to 00 On the efficient absorption of post talents .

Completed the recruitment process of promoting the employer's brand externally , In how to keep 00 after 、 by 00 After the development to create a good environment , Enterprises have more to do . A typical requirement is , With 00 And then establish a new attitude towards the enterprise and career , Enterprises must also constantly change their ideas of managing enterprises and employees .

for example ,《 White paper on school recruitment 》 On the proposal , If 00 Later, I prefer to work in the new first tier cities , Then enterprises can also adopt cloud based digital office , To collaborate in many places 、 Flexible transfer, etc ,“ Front line salary 、 Multi line life ”, attract 00 High quality talents .

To make a long story short ,00 After the job search concept and 95 after 、90 It's very different after , But this difference does not mean “ Out of line ”, contrary , It just represents the positive evolution of workplace culture and even labor relations , In this evolution , Employers should do something , And external forces are ready to provide support .

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【 End 】

Zeng rang

1 Titanium media 、 Product path 、 Everyone is a product manager and many other venture capital 、 Top 10 authors of science and technology website of the year ;

2 Judge of Huxiao Award ;

3 The writer ：【 Mobile Internet + Business opportunities in the new normal 】 Best selling author ;

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7 Tencent all media school honorary tutor 、 Communication consultant of many technology intelligence companies .