China's economy has entered the stage of "the third mock examination coexisting", and JD and Shopify have jointly arranged global DTC

1 month 18 Japan , JD group announced a partnership with the world's top Internet infrastructure providers Shopify Achieve strategic cooperation , Become Shopify The first Chinese strategic partner .

Shopify Founded on 2006 year , Provide one-stop e-commerce services for global retailers , Include Open shop online 、 Shop design 、 Marketing Management 、 Operation and inventory management 、 Customer relationship management, etc , Also provide payment 、 Finance 、 Logistics and other supply chain value-added services .

The company with Google、Facebook、Instagram And many other traffic platforms , At the same time, it also connects Amazon、eBay E-commerce platform .

end 2022 year 1 month 14 Japan ,Shopify Market value reached 1385.13 Billion dollars ,2020 Total annual revenue 29.29 Billion dollars .

Every year, 4.57 Billion buyers passed Shopify The merchant places an order , Millions of businesses use Shopify Conduct DTC Mode for online sales .

So-called DTC（Direct to Consumers） That is to say, the brand manufacturers directly promote sales to consumers and establish connections ,DTC Brands know more about consumer behavior 、 Consumer psychology and habits , Grasp the consumption trend and strengthen customer relationship management , Closer contact with consumers .

Whether it's internationalization DTC Or China DTC Most brands use social and community software to spread and get traffic , Include Facebook、Instagram、Twitter、WhatsApp、WeChat/ WeChat 、 The little red book 、 Social networking such as microblogging / Community software .

in my opinion , This time JD and Shopify The more important thing of the strategic cooperation is that it will promote Chinese businesses and overseas businesses in China faster DTC And international DTC In depth cooperation in the field , Provide a series of industrial services from technology and supply chain for Chinese and global brand merchants , So that Chinese consumers can buy new products all over the world 、 optimal 、 Special commodities , So that global consumers can buy quality goods made in China .

This article will discuss the relationship between JD and Shopify In-depth analysis of strategic cooperation , On the one hand, it helps businesses and consumers better understand the deep connotation and logic of this strategic cooperation from the perspective of a third party ; On the other hand, we also hope to help businesses through JD and Shopify Expand into a broader global market .

Shopify The inevitability of choosing JD strategic cooperation for the first time in China

Over the past 40 years of reform and opening up , China's market is constantly opening up , And gradually formed a state-owned enterprise 、 foreign enterprise 、 The pattern of full competition among private enterprises .

In the process of mutual cooperation and competition , Chinese enterprises are growing and have their own market 、 Customers and technology , The level of enterprise management has been continuously improved , scale 、 Global enterprises are emerging .

In the process , The cooperative relationship between Chinese enterprises and foreign enterprises has gradually evolved into “ Market for Technology 、 Technology for technology 、 Market for market ” Of “ The third mock examination coexist ” form .

New entity enterprises like JD , Through its own technical strength 、 Supply Chain Foundation 、 Warehousing and logistics services and other comprehensive capabilities began to enter the global market , Become a global Chinese enterprise .

this Shopify Jingdong is the first choice for strategic cooperation in China , In addition to being in line with China's current stage “ The third mock examination coexist ” Beyond the appeal of form , The two have strong similarities in business model and technological innovation .

from SaaS Look at the product business model ,Shopify Focus on customer scale growth in the early stage , Long term development pays more attention to customer life cycle value （LTV）.

generally speaking ,Shopify To improve the customer renewal rate , Reduce customer churn , The products and services provided in the early stage are the key ; In the extended subscription phase , A complete product line and value-added services are conducive to improving the retention rate of net income .

And JD's business model “ Self-support +POP” The advantage is that ：

On the one hand, through the improvement of self-supporting ability , Be able to export the self accumulated standardization capability to all POP Open platform merchants , Continuously improve the standardization level and ability of all businesses in the platform , Improve business efficiency 、 While reducing operating costs , Bring consumers a better experience .

On the other hand , The combination is also “ Self-support + to open up ” JD logistics system , So as to build a complete supply chain system , Form a strong “ In the supply chain ”, Not only can it be connected to JD mall system , It can also connect with other e-commerce platforms 、 Offline retail , And e-commerce SaaS Tools and products .

This is for Shopify For such Internet infrastructure providers , It can realize the deep docking with JD , Provide online and offline Omni channels for global businesses in China 、 The traffic entrance of the whole scene , Further gain more accurate traffic exposure for global businesses , At the same time, we will improve the flow transformation through precision marketing and other auxiliary means , Expand the turnover of merchants .

Again , Through this strategic cooperation , JD can also provide efficient sea going channels for Chinese merchants and suppliers .

at present , Established by JD “ One stop shopping platform ”（JD Sourcing）, Already directed Shopify Global merchant opening , High quality commodity pool based on JD supply chain network , Through JD international logistics plug-in , To provide global businesses with services including door-to-door pick-up 、 Customs clearance 、 International Logistics 、 Overseas warehouse stock 、 Door to door logistics services including local performance .

From the perspective of technological innovation , JD's development itself is the result of technological innovation , Since both platform operation and logistics system adopt “ Self-support +POP” Two modes , Jingdong has not only the technical advantages of self-operation , It also has the technical capability of an open platform , And the technological accumulation of industrial services .

JD's comprehensive technological innovation and Shopify Open 、 Instrumental SaaS Technological innovation is also a high degree of fit and match , And can connect efficiently .

therefore , This strategic cooperation can not only make JD and Shopify In China, DTC And internationalization DTC Strategies form a strong synergy , Let Chinese and global businesses and consumers not only experience more abundant Commodities , You can also obtain the complete... Provided by JD 、 Global supply chain services , as well as Shopify Global 、 Leading SaaS Products and services .

Efficient collaboration between the two sides in terms of resources and technology

JD is strategic 、 Supply chain 、 operating & Performance 、 User and technical resources and experience accumulation , And Shopify In the business resources and technology accumulation , The two sides will form a complementary and strong synergistic effect .

Jingdong's “ Sell all the goods in the world 、 Sell all over the world ” Globalization and the supply chain strategy of online and offline Omni channels , Can make China DTC Brand pass Shopify Of SaaS Products and services are more efficient 、 Sell directly to consumers in the global market at a lower cost , Build global brand influence , Get buy and feedback from global consumers , Enhance the global competitiveness of Chinese brands and businesses , Help more Chinese businesses and brands go global .

meanwhile , Can also be caused by Shopify Brand and merchant access , Introduce more differentiated products on jd.com international platform 、 The minority 、 Brands and businesses all over the world , To satisfy domestic consumers' demand for commodity diversification 、 The need for abundance .

Jingdong is Shopify Merchants provide a green channel for settlement , Through JD international cross-border import platform （https://www.jd.hk/） You can complete the qualification review in one stop 、 Logistics and payment opening 、 Selection synchronization 、 Customs filing 、 The whole process of entering China, including putting goods on the shelves , The cycle is shortened from several months to 3-4 Zhou , The process of opening a store is the fastest 1 Days to complete .

For the use of Shopify For many foreign brands , By entering the JD platform , Not only can we efficiently have accurate retail e-commerce platform users in the Chinese market , You can also use wechat 、 The little red book 、 Weibo and other Chinese social networking / Community software gets users , There is no doubt that it has great attraction .

In the present social / Community grass growers DTC In mode , As long as the brand merchants have the praise and communication from word of mouth , Even if it is the least popular 、 Niche brands , Will get a lot of favor .

stay 2021 Jingdong in 11.11, The French infant skin care brand that has been settled in Jingdong international for only one year MINOISPARIS（ Paris baby ）, The year-on-year growth of store turnover reached 135%.

Due to JD's open platform mechanism ,Shopify Our brands and businesses can quickly adapt to China DTC The characteristics of the operation , Through e-commerce platform 、 Online and offline Omni channel 、 social contact / Community software can obtain their own accurate users .

By understanding consumer behavior 、 Consumer psychology and habits , The international DTC The brand is on JD's e-commerce platform and social networking / Community software can achieve low-cost access to traffic , Sales and Realization of products in the form of facing users C2M（ Consumer demand reversely customizes products ） And online and offline Omni channels （ Local retail 、 Community group buying, etc ） Model innovation .

besides , Highly standardized experience of JD's self operating system , Can also improve Shopify The brand and the service ability of the merchants , Through JD's strong Omni channel supply chain capability , And a global logistics network , Make global consumer satisfaction higher 、 Experience better .

Based on JD and Shopify Common technical and service advantages , It can make Chinese and global brands and businesses have no worries , Obtain globally consistent service standards , At the same time, it can also obtain localized personalized services according to the business differences and different consumption needs of different countries .

How can overseas businesses benefit from JD ？

With JD and Shopify The definition of strategic cooperation , JD international will become the cooperative organization of this strategic cooperation , Provide more comprehensive support to overseas businesses .

after 6 The development and growth of the year , JD international has become the first stop for overseas brands to enter China .

This cooperation , JD international will increase its traffic from 、 goods 、 service 、 Four aspects of operation Shopify Of overseas businesses to support the whole life cycle .

In terms of traffic ,Shopify Of overseas businesses will get a certain flow preference from JD international ; The jingdong 618、 JD.COM 11.11 And monthly 15 Jingdong international import day and other promotion nodes on the th , JD international will also provide targeted support to new businesses , For example, category spike 、 Brand second kill 、 Flow bits such as over value list .

In terms of commodities , JD international will help overseas businesses to make commodity structure planning , At the same time, through user insight 、 Accurate recommendation 、 Targeted marketing and other means , Help overseas brand merchants get more target users , And cooperate with overseas brands , Create new products together 、 Explosive , Help the brand achieve sales explosion .

In terms of operation , JD international divides the growth stage of businesses into basic structures 、 Growing period 、 Advanced stage , mature period , Ensure that businesses are supported at different stages , And solve the problems encountered in different stages .

In terms of service , adopt Shopify JD international logistics plug-in , International businesses will also directly enjoy cross-border routes including JD 、 End to end solutions for overseas warehouse and JD logistics' last mile distribution .

Jingdong international logistics has been deeply cultivated for many years , The construction of global airline and local warehouse network is gradually improved , An international supply chain network built through nearly 1000 international transportation lines , Reach the world 220 Several countries , And is committed to building a global "double..." 48 Hour access , Provide high-quality services to customers all over the world 、 Efficient 、 Comprehensive integrated supply chain solutions .

Chinese businesses in jd.com can use Shopify Multi channel platform , Reach European and American consumers directly , stay PC End 、 Mobile 、 Display in different sales channels such as physical retail stores 、 Manage and sell products , At the same time, it will realize the cooperation with the United States Facebook、Instagram、Pinterest Wait for socializing / Community traffic platform and the United States Walmart、Amazon、eBay And other large e-commerce platforms , Achieve efficient matching between traffic and transactions .

besides ,Shopify It also provides a highly scalable open platform , Businesses with technology development capability on JD can use... According to their own needs Shopify Provided API Interface development various functions , And build Shopify App Store Allow third-party developers to build applications to provide customized services .

Shopify Through rich open interfaces , Formed from the flow 、 payment 、 logistics 、 Storage 、 The comprehensive business operation service ecosystem of finance .

come from ：Shopify Company announcement

After reaching strategic cooperation with JD , JD merchants can pass through Shopify The operation service ecosystem of the company is internationalized DTC, Enhance the international influence and sales growth of Chinese brands .

Overseas brands and businesses enter the Chinese market through JD international in a mode and technical means more suitable for their own business habits , Meet the diverse needs of Chinese consumers .