Short talk about community: how to build a game community?

The growth of the total number of enterprises slowed down , The demographic dividend is disappearing , The entire game market has entered the stock stage . Products are gradually increasing , The difficulty of obtaining products is also gradually increasing , The market competition is intensifying 2021 Years have become more prominent .

In order to compete for users in the stock market , The industry has tried many methods in recent years , For example, differentiation —— Through better game quality 、 Content to build barriers to market competition . And beyond differentiation , Deep cultivation of the game community is also an effective means to solve the problem of acquisition .

Game community is a community that provides players with game related information , It also provides a platform for players to exchange and discuss games .

Although the game community is important , However, many developers still regard the game community as an afterthought project .

The reason is , One side , Some successful game communities in the market are usually independent APP In the form of , Many developers are unable to proceed due to financial pressure APP Independent development of ; On the other hand , Even if money is not a problem , Many developers miss the opportunity to share and socialize with players because they are not familiar with community related operations .

Facing the above problems , Huawei game center, which has been transformed from distribution driven to content driven , There is a good solution . This solution exactly matches the characteristics of the game community in the current era ： One is to meet the needs of users through diversified content ; Second, pay attention to the connection between products and users ; The third is to focus on interpersonal communication , Invigorate the user ecology for the product .

So how to build a game community ？

Short talk community is recommended , An operation centered community forum tool , Covering community forums 、 Points Mall 、 Block 、 Pay to enter the circle 、 Short video 、 information 、 channel 、 authentication 、 Vest and other functional modules , Meet the needs of the development and construction of the game community industry .

Short talk about the function of community vest ：

Vest functions include the following functions ：

1、 Create vest accounts in batch in the background ;

2、 Add comment template , As a comment template for subsequent batch injection ;

3、 Inject comments into posts in batches , You can customize the comment content or select a comment template ;

4、 Background view 、 Manage the comments of vest users .

Mass injection vest

In short, community certification ：

There are three types of certification ： Real name authentication 、 Personal Certification 、 Agency certification .

Personal certification , Users can add different authentication names , Such as certification of qualified personnel 、 Celebrity certification, etc ; Different authentication names correspond to different authentication conditions 、 Authentication privileges 、 Certification data items .

Under agency certification , Users can also add different authentication names , Such as the Red Mansions 、 Official institutions, etc .

Different authentication names correspond to different authentication conditions 、 Authentication privileges 、 Certification data items . The authentication name background can be turned on or off , You can delete ; Administrators can according to their own needs , Sort the authentication names .

Certification conditions

In short, the community points Mall ,：

Users get points through community behaviors and tasks , You can use pure integral or integral in the integral mall + Cash conversion , Complete the closed loop from integral production to consumption .

Users can get different types of points by doing tasks in the forum , E.g. empirical value 、 Community points 、 Shopping points, etc , Customers can according to their own situation , Set the type of points required by the points mall in the management background .

Use case 1 of short talk community construction ：

A game player communication platform , Show the game introduction to players , Get the latest news . Let players communicate in the community , Share game Introduction , Like official feedback , Submit a proposal , You can also meet new friends on the platform .

Use case 2 of short talk community construction ：

Official forum of a cloud game , Bring cloud computing services to thousands of users based on cloud computing capabilities , Mobile phones become portable Internet cafes in seconds , Massive games can be played at click , No download, no installation , Play computer games anytime, anywhere , Bring users beautiful pictures , Smooth cloud gaming experience , The mobile phone has been covered 、 TV 、PC And other intelligent terminals .

Of course , The core role of the community , Is to form a small cultural circle based on interest . On the one hand, it can make the game attract users with different interests , On the other hand, it also brings different derivative contents to the product , Enrich the form of products .