How to "transform" small and micro businesses (II)?

　　 Yesterday, I shared with you some pain points faced by microenterprise stores , Many readers have seen , I feel the same way , Leave a message in the comment area asking me how to use the member management system to solve these problems , well , Today, let's talk about how small and micro businesses can use the member management system to realize “ deformation ”.

　　1、“ It's hard to expand customers ” resolvent

　　 It is difficult for merchants to expand customer sources , It is because there is great competition pressure in the industry , In addition, the economic environment is declining , The promotion cost of the company is becoming higher and higher , It is an indisputable fact that it is more and more difficult to develop customers . Have a member management system , Store management can be carried out quickly and efficiently , Realize digital and intelligent operation , It can make the store stand out among these peers and have absolute advantages .

　　2、“ The promotion method is single ” resolvent

　　 Traditional promotion methods ： Advertising 、 Distributing leaflets 、 Make a phone call 、 Introduction of acquaintances, etc , Customers are also common , There is no novelty , So the promotion effect is not very ideal . The member management system promotion methods include ： Integral marketing 、 Coupon marketing 、 Member distribution 、 Password marketing ( Implantable jitter tiktok 、 Kwai password )、 Member specific offers 、 SMS marketing …… There are traditional SMS promotion and other marketing methods , There are also password marketing and other methods suitable for young people at present , There's a variety of ways , And keep up with the trend of the times , Promotion is easier .

　　3、“ Poor consumer experience ” resolvent

　　 The traditional member management method is to manage all members , Make no exception , Customers have no desire to consume , The sense of experience is poor . The member management system sets the classification of member levels in the member management section , Merchants can set the name of each level of members 、 Reach the standard 、 Enjoy discounts, etc , In this way, members at each level will , With exclusive discounts 、 Service etc. , Have quilt “ Differential treatment ”, This will stimulate customers' desire to buy , So as to generate more traffic .

　　4、“ The user image is not clear ” resolvent

　　 In the past, customers always went to the store to choose products that were suitable for them , Then consume , When the clerk finishes paying the bill, it's over , It is possible that those with good memory will remember the customer in a short time , Know what this customer likes , But for a long time , More than one customer , You'll forget . Or some stores will issue membership cards to customers if they are better , Distinguish according to different grades , Then the customer manually input it into the computer after consumption , If there are few clerks, if a customer comes in and asks , Will put it down for a while , When there is time later, enter , It's very complicated , And it's easy to make mistakes . The member management system will be based on the consumption of each customer 、 Details of each purchase 、 Customers' preferences can be seen from the data parameters 、 Habits, etc , So as to understand the needs of customers , Can better serve customers , Enhance the customer's sense of experience .

　　5、“ Profit growth is difficult ” resolvent

　　 Want to open a shop , Wages 、 The rent 、 water 、 electric 、 Equipment and other expenses add up , It's really a lot , If there is an activity promotion , The cost of higher , Let alone profit . With the membership management system , Because it's easy to operate , Easy to manage , Check out without queuing , Maybe it used to be a shop that needed fiveorsix people , With the membership management system, only twoorthree are needed , The investment of labor cost is greatly saved , And the marketing methods are diversified , It can save some expenses for activities , The profit margin is very large , Growth is no longer difficult .

　　 Want to know more about member management system , You can leave a message in the comment area below !