Why should the terminal retail industry choose the member management system

　　 I have been engaged in the Internet industry for nearly ten years , There are a lot of customers I have met , Especially for terminal retail customers , Many of them know that there is a system called membership management system , But what exactly does this system do , They don't know much about whether he can really help the business . today , Let's talk about the role of the membership management system in retail business !

　　 Before we talk, let's first understand the pain points faced by the terminal retail industry ?

　　1、 The market competition in the retail industry is fierce , Low customer conversion rate ;

　　2、 The enthusiasm of employees is not high , Low service awareness ;

　　3、 The number of goods purchased, sold and stored in chain stores is not clear , Unclear responsibility ;

　　4、 Members need to queue up for cashier and settlement , Impact on the consumer experience ;

　　5、 Still in the traditional business model , Serious loss of customers ;

　　6、 High customer return rate , Commodity management is difficult ;

　　7、 The sales of goods in the store and the smooth and slow-moving sales of goods are unknown , Decision making is difficult

　　 The traditional retail industry is dominated by commodities , As long as the goods are good enough ,“ Good wine needs no bush ”, Can also do well in retail , But with the continuous development of society , Now it has changed to people-centered .

　　 In fact, as early as a few years ago , Someone once said ： A very important sign of moving towards new retail , It is to complete the recognizability of consumers 、 Touchable 、 Have insight into 、 Serviceable . Every enterprise should move towards data , It's possible to go to new retail .

　　 And the emergence of member management system , It can enable businesses to conduct accurate marketing , Fine management of customers . Merchants can carry out member activity marketing through the member management system 、 Member management 、 Membership points system 、 Member birthday reminder 、 Smart cash 、 Commodity management and so on . Make the marketing of the store more convenient , More intelligent .

　　 The era of big data has come , The member management system can assist businesses to make intelligent statistics on the relevant information of members 、 analysis 、 classified , Find out what customers have in common , Build customer portraits of customers for effective classification . Still, these data businesses can carry out personalized marketing , It can make a good inventory of users , At the same time, increase the increment of users , Can better serve customers .

　　 According to today's general environment , The use of member management system in the retail industry is bound to become a trend , Truly go digital , mobile , Intelligent !