Comprehensive analysis of news capture

This article comprehensively analyzes the middle way of news capture , Including the benefits and use cases of news capture , And how to use it Python Create a news report capture tool .

What is news capture ？

News crawling actually belongs to web crawling , But it is mainly aimed at public news websites . It refers to the automatic extraction of the latest information and published content from news reports and websites , It also involves from the search engine results page （SERP） The public news data is extracted from the news result tag or the special news aggregation platform .

By contrast , web capture Or web page data extraction refers to the automatic retrieval of data from any website .

From a business point of view , News websites contain a lot of important public data , For example, comments on newly released products 、 Reports on the company's financial performance and other important announcements, etc . These sites also cover a number of topics and industries , Including technical 、 Finance 、 fashion 、 science 、 health 、 Politics, etc .

The benefits of news capture

● Identify and mitigate risks

● Provide the latest 、 reliable 、 Proven sources of information

● Help improve operations

● Help improve compliance

Identify and mitigate risks

A recent McKinsey article discusses risk and resilience , It proposes to use digital technology to integrate real-time data from multiple sources （ Including the weather forecast ）, So as to run various scenarios to get the most effective solution to the problem . This article shows that , Use news crawling as a source of real-time public data , It helps the company to identify and mitigate possible risks in the future .

Capturing public news websites can make companies more accurate 、 Predict more quickly 、 Forecast and observe threats .

Provide the latest 、 reliable 、 Proven sources of information

News websites mainly maintain credibility by reporting the latest information . They usually have a fact checking department and a database , Some aspects of the news report can be verified accordingly . In this respect , Public news capture means that the company gets the latest 、 Access to accurate and reliable information .

Help improve operations

No company is “ vacuum ” Operating in , It is easy to be influenced by external factors . therefore , Public news website crawling is an important means , It can ensure that the company keeps up with the latest trends , So as to improve the operation with the strategy of seeking advantages and avoiding disadvantages .

Help improve compliance

News websites cover a wide range of topics , These include laws and regulations that have been passed or are to be promulgated . Besides , In some cases , News writers even discuss the potential impact of these laws on the entire industry , And interview experts for in-depth analysis .

therefore , The company captures public news reports and collects news about proposed regulations or new regulations , The potential impact of these regulations can be better prepared , To improve compliance .

Use case of news capture

News capture provides a way to get real-time and dynamic information about a number of issues and topics , You can use ：

● Reputation testing

● Obtain competitive intelligence

● Discover industry trends

● Discover new ideas

● Improve content strategy

Reputation monitoring

According to Wanbo Xuanwei 2020 A study in , Reputable companies have more advantages in the following areas ： Customer Loyalty 、 competitive edge 、 Relationships with partners and suppliers 、 The attraction to high-quality talents 、 Employee retention rate 、 New market opportunities 、 Stock price and so on . More specifically , The market value of the company 76% Depends on the company's reputation .

Media coverage may be positive , It could be negative . Although there are “ As long as it is propaganda, it is good ” That's what I'm saying , But after all, negative publicity can easily damage people's view of the company , It is very bad for the company's reputation , This may lead to a sharp drop in the market value of the company . Besides ,87% In my opinion , The most important thing about the company's reputation is the customer's view , So the key is to nip the problem in the cradle . on-line Reputation management and Comment monitoring It is regarded as the key process of each company's operation .

News grabbing enables companies to monitor every newly released public news report , And monitor the company's reputation .

Obtain competitive intelligence

Competition is synonymous with business . therefore , The way to collect much-needed competitive intelligence is particularly important .

About product launch 、 Branding initiatives 、 Mergers and acquisitions 、 Financial performance and other topics , There may be a lot of news coverage . If we can capture news websites covering such business oriented topics , Gain insight into your competitors . This is no different from a shortcut to competitive intelligence .

Discover industry trends

There are many important factors and events that may affect the operation of the company , Therefore, enterprises must establish a set of mechanisms , To monitor trends and new issues .

Regarding this , Public news coverage is an excellent entry point , Because the information contained therein highlights the development direction of a specific industry . Take the news report summarizing the market research report as an example , Among them, it deeply analyzes the current situation of the industry and the factors that may promote growth throughout the forecast period . By crawling all public news reports containing such information , Companies can discover new industry trends , So as to improve competitiveness .

Besides , Companies can also crawl web pages of reports that contain news data about competitors , This makes it easy to identify operational similarities , This naturally indicates the industry trend .

Discover new ideas

News websites publish insightful reports , It contains the opinions of industry experts , Or written by a well-known person in the corresponding field . For the company , You can draw inspiration from these reports about new opportunities , You can also get inspiration on how to take advantage of these opportunities . Such reports are of great help to the expansion of the company's thinking .

Crawling public news websites provides a reliable way to automatically access these important resources , And discover new ideas .

Improve content strategy

News websites are not limited to traditional media , It also includes Newsline websites and public relations （PR） Website , These websites publish press releases , And provide regular reports of the client company .

thus , Companies can learn more about how to use news capture to improve communication and content strategies . In short , This process highlights best industry practices , And the measures that can make the public relations of the company stand out .

How to capture news data ？

In terms of public news capture ,Python One of the easiest ways to get started , Especially considering that it is an object-oriented language . There are basically two steps to capture public news data —— Download Web pages and parse HTML.

One of the most popular web download libraries is Requests. The library can be used in Windows System on use pip Command to install . And in the Mac and Linux On the system , It is recommended to use pip3 command , To ensure that you are using Python3. So , The terminal shall be opened and the following command shall be run ：

pip3 install requests

Create a new one Python File and enter the following code ：

import requests
 
response=requests.get(https://quotes.toscrape.com')
 
print(response.status_code)

Running this code will output HTTP The status code . If the web page is downloaded successfully , The status code will be 200. To access a web page HTML, Please visit  response  Object's  text  attribute .

print(response.text) # Prints the entire HTML of the webpage.

from response.text Back to HTML Is a string . It needs to be parsed into a Python object , This object can be queried against specific data . Support Python There are many parsing Libraries . This example USES lxml and Beautiful Soup library .Beautiful Soup A wrapper used as a parser , This can improve the efficiency from HTML Efficiency of extracting data from .

To install these libraries , Please use pip command . The terminal shall be opened and the following command shall be run ：

pip3 install lxml beautifulsoup4

In the code file , Import Beautiful Soup And create an object , As shown below ：

from bs4 import BeautifulSoup
 
response=requests.get('https://quotes.toscrape.com')
 
soup = BeautifulSoup(response.text, 'lxml')

In this case , We are dealing with a website with quotation . If you're dealing with any other website , This method still works . The only variable is how to locate the element . To locate a HTML Elements , have access to  find()  Method . This method reads  tag  Name and return the first match .

title = soup.find('title')

this tag The text in can be  get_text()  Method extract .

print(title.get_text()) # Prints page title.

To further fine tune , You can also use class、id And so on .

soup.find('small',itemprop="author")

Please note that , To use  class  attribute , You should use  class_, because  class  yes Python Reserved keywords in .

soup.find('small',class_="author")

Similarly , To get multiple elements , have access to  find_all()  Method . If you treat these quotations as news headlines , Just use the following statement to get all the elements in the title ：

headlines = soup.find_all(itemprop="text")

Please note that , object  headlines  Is a list of tags . To extract text from these tags , Use the following  for  loop ：

for headline in headlines:
            print(headline.get_text())

It is worth mentioning that , It is not difficult to capture public news data . But when collecting large amounts of public data , May face IP Shielding or verification code . International news websites will also be targeted to different countries / Regions offer different content . under these circumstances , Residential agents or data center agents should be considered .

Whether it is legal to grab news websites ？

To access a large number of the latest public news reports and monitor multiple news websites , Web crawling is one of the most time-saving methods . As a matter of fact , Many websites will set up anti - crawling measures to prevent web page crawling , But as news capture tools become more sophisticated , It has also become easier to circumvent these measures .

However , Even if news grabs （ Or web page crawling in a broad sense ） Can bring unparalleled convenience , There is no denying that , This practice does have some legal problems . that , Whether it is legal to grab news websites ？ Or say , Whether web page crawling is legal ？

just as Oxylabs According to the legal team of , It depends on the situation . Web crawling itself is not illegal , But it all depends on the intention behind this practice . As long as it does not violate any law to crawl the pages of news websites , Nor infringe any intellectual property rights , So for the data or source target you intend to capture , It should be regarded as a legal activity . therefore , Before engaging in any crawling activity , Please seek appropriate professional legal advice according to your specific situation .

summary

News capture provides a convenient and fast way for the company , Can be used to extract information about competitors 、 The weather 、 Real time in economic environment and other fields 、 Reliable and accurate data .

To create a news story grabber , The ideal programming language is Python, Because it is not only easy to grab , There are many other benefits （ For example, rich libraries ）. And as long as it is used properly and for the right purpose , News capture is legal and compliant , Companies can safely enjoy the benefits of this reasonable approach , At the same time, use it to monitor the company's reputation 、 Collect competitive intelligence 、 Discover new ideas, etc .