Cross border integration, creativity and innovation to help improve the influence of cultural tourism night tour

The development of cultural tourism industry integration is of great significance to promote the upgrading and structural transformation of the national economy , To 2022 year , Building 30 Demonstration areas for the integration of cultural industry and tourism industry in five countries , The level of industrial integration has been further improved , New forms of culture and tourism consumption are constantly enriched . National demonstration zone for the integrated development of cultural industry and tourism industry （ Hereinafter referred to as the cultural tourism industry integration demonstration zone ）, It refers to the leading role in promoting the integration of cultural industry and tourism industry 、 brace 、 Demonstration area . The cultural tourism industry integration demonstration zone generally has the following characteristics ： It has the foundation of culture and tourism industry , The cultural and tourism industries are well integrated and developed , The integration of culture and tourism industry has formed a certain model and characteristics .

The establishment of cultural tourism industry integration demonstration zone is of great significance , Accelerate resource integration , Promote industrial integration , Product innovation 、 New forms of tourism services 、 A new model , Jointly promote the transformation and upgrading of the cultural tourism industry 、 Improve quality and efficiency and develop with high quality . Integrate with resource elements 、 Focus on product service innovation , Promote all fields of cultural tourism 、 Multidirectional 、 Deep integration of the whole chain , Realize resource sharing 、 Complementary advantages 、 Synergetic progress ; Based on regional conditions 、 Resource endowments and industrial characteristics , Adjust measures to local conditions , Go characteristic 、 Differentiated development path , The exploration is in line with local reality 、 In various forms 、 Different cultural and tourism industry integration modes . Xinqidian Culture & Tourism Technology believes that creative innovation of cross-border integration , How to strengthen the influence of cultural tourism night tour .

First of all 、 Exhibition platform , The number of cross-border integrated consumer markets has increased

Cross border integration is one of the trends of international economic development , It is also the most suitable new way to promote the development of industrial integration , Become an important competitiveness for the development of different industries , Under the situation of cross-border integration of culture and Tourism , The trend of cross-border integration between cultural tourism and various industries is becoming more and more obvious , The advantages of cross-border integration can be well demonstrated from the existing market development .

Cross border integration focuses on innovation , Help to improve the influence of cultural tourism , The cultural tourism industry should adhere to the Creation Orientation Based on the needs of tourists , Achieve media convergence , Create hot spots of interest through Internet information dissemination channels , Improve communication efficiency , Give full play to the convenience and development opportunities brought by new media , Cross border integration can continue through different industry circles , It has been widely spread 、 Improve the effect of influence , Realize more value creation and increase the consumption market from cross-border integration , Let visitors enjoy more colorful 、 Higher quality of spiritual and cultural life .

second 、 Science and technology innovation , Digital technology accelerates the integration of culture and tourism

With the rapid development of digital technology , Gradually changing the travel needs of tourists 、 Experience and behavior , Show with the exterior wall 、 Immersive showroom 、 Night tour in Scenic Area 、 Cultural performance 、 Digital Museum 、 The acoustic optoelectronic projects represented by water dance show are developing towards high-quality projects driven by digital technology . New traffic 、 service 、 Accommodation and other infrastructure , It can greatly improve the efficiency of cultural tourism projects . In terms of integrated development of culture and Tourism ,《 planning 》“ special column 8 Digital improvement project of social services ” Section emphasizes , We should promote the integrated development of culture and tourism with digitalization . Accelerate the digital transformation and development of excellent cultural and tourism resources , Promote scenic spots 、 Museums and other online digital experience products , Develop online broadcasting 、 Cloud Exhibition 、 Immersive experience and other new cultural tourism services , Cultivate a number of digital culture brands with wide influence .

Third 、 Cultural and creative products , Display the characteristic development of cultural tourism industry

The construction of cultural and tourism characteristics is an important industry for urban economic development , It is also a development project to realize the transformation and upgrading of urban tourism , Take the products combining project features with cultural and creative industries as a breakthrough , Show innovative industries centered on cultural characteristics , Continuously integrate and deeply tap cultural and tourism resources through scientific and technological means , Consolidate the resource and service operation management of the integrated culture and tourism industry , Through online and offline resource integration , Upgrade the application in the field of culture and tourism , Promote industrial innovation and industrial structure upgrading .

Combine culture and creativity with local culture , The planning and design has the characteristic brand of localization , Accurately grasp the future development direction of the cultural tourism market , Provide experience for tourists 、 Convenience 、 Specialized and quality basic services , Integrate cultural products through science and technology 、 daily life , Improve the practicality of cultural and creative industries 、 Applicability and extensibility , Provide cultural tourism industry services for more cultural tourism projects and tourists .

Fourth 、 Culture and tourism industry , Focus on the cultural tourism integration industrial chain

Cultural tourism integration is an important way of tourism development , It can quickly realize the construction of residential areas , Enhance the competitiveness of urban economic development , The night economy is an important driving force . The deep integration of culture and tourism not only expands the urban economic development model , The emergence of the new model injects kinetic energy into the night economy , At the same time, it leads the development of new business forms in the city , Build a tourist attraction to experience new scenes , Give full play to the exemplary role of cultural tourism enterprises , It can also optimize the industrial structure of urban economy , Promote the high-quality development of new industrial integration of urban night economy .

Insist on quality 、 Individualization 、 The characteristic cultural tourism consumption demand is the goal , Expanding domestic demand is the strategic basis , Speed up revolutionary culture 、 History and culture 、 national culture 、 Folk culture and tourism , Promote the integrated development of culture and tourism, and constantly optimize the layout , Improve product supply innovation and steadily upgrade service quality , The development mechanism is basically perfect , Create an iconic cultural tourism brand , Enhance cultural identity , Develop and improve the tourism industry system , Realize the optimization and upgrading of the comprehensive brand image of regional cultural tourism .