Three operation directions of integral mall

For the current market environment , The best way for businesses to operate against users is to establish a private domain traffic pool , There are two main reasons for this , The first aspect is to avoid excessive competition with peers , After all, today's products are not very competitive , The gap between the merchants themselves is relatively small , It doesn't show anything special , Not very attractive to users ; The second aspect is that there are too many people competing in the public domain traffic pool , It's hard to increase revenue , To solve this problem , The best way is to train users , Benefit from these users ; This is the help of establishing a private domain traffic pool for businesses , Businesses must know .

For private traffic pool , Businesses must find the right way to operate , Otherwise, the effect will not be achieved , The establishment of private domain traffic pool is to gather users who are interested in businesses , If they do not take operational measures , Then users will be lost over time , It doesn't help the business , Generally, the integration system is mainly used for private traffic pool operation , Use points and points mall to motivate and transform users , Businesses should be clear about this .

Through the above , We understand that private traffic pool is the main means of business marketing , From private domain traffic pool users , Businesses can get an increase in revenue , And want to get this benefit , Then it is necessary to adopt the operation mode of integral system , Use points to guide user behavior , And then through the integral mall to transform , In this way, the purpose of merchants to increase revenue and increase users has been achieved , Among them, merchants should focus on the points mall , This is the place for user transformation , This place is well operated , Then user conversion is simple , There will be no difficulty in increasing revenue , Many businesses do not know much about the operation of the points Mall , So today, Xiaobian will tell the merchants about the three operation directions of the integral mall , Let the business know what to do when operating , Make it easier for businesses to achieve their goals .

The three operating directions of the integral mall are ： Integral direction 、 The direction of the mall 、 integral + The combination of shopping malls , These are the three operating directions of the integral mall , Now let's have a detailed understanding of , Let the merchants know more clearly , Convenient for later operation .

The operation direction of the integral mall is 1 ： Integral direction
The so-called integral direction refers to the partial integral direction , Specifically, the integral mall is specially set up to digest the integral , In this way of operation , Users can exchange points here , During the whole exchange process, users will not only consume points , There will be no additional consumption behavior , Such malls exist exclusively for the purpose of consuming points , What merchants get is the result of points consumption , There's nothing extra , This is the first direction .

The operation direction of the integral mall is two ： The direction of the mall
The direction of the mall means that the established integral mall is a mall that can generate online consumption , This mall does not exist to digest user points , But as an auxiliary means to reflect customer care . for example ： Mall points , Here, the user can get the points given by the merchant after consumption , This integral can be used directly , Let users enjoy benefits , This is the second direction of the integral mall .

The operation direction of integral mall is three ： integral + The direction of the mall
integral + The direction of the mall refers to the combination of points and the mall , They are complementary , On the one hand, users can exchange points , On the other hand, businesses can also sell goods directly , Users can also get bonus points after purchasing , This combination of use , It can save and transform users more effectively , This is the third operation direction of integral mall .

The operation direction of integral mall is the above three points , Businesses must carefully understand , Only in this way can we know how to operate the points mall .