How the innovative use of adobe international certification 𞓜 3D changes the entire industry

The original title ：Adobe International Certification |3D How innovative uses of change the entire industry （ source ：Adobe International certified Chinese website _Adobe Certified Professional ）

3D Technology is no longer just an award-winning blockbuster 、 The amazing field of visual effects in TV programs and video games , It is also increasingly used in mainstream marketing activities and immersive e-commerce experience . Many creative people used to think that 3D The design is out of reach —— Think it's too complicated 、 Too expensive or too inaccessible . This view is changing rapidly . Businesses around the world are now aware of 3D Very flexible 、 Efficient 、 Time and cost effective 、 Scalable and sustainable , So the whole industry is transforming .

Adobe Firmly believe that 3D Will become the great power of creativity in the future . stay Adobe MAX 2021 On ,3D And immersive technology . In his keynote speech ,Adobe Chief product officer and executive vice president Scott Belsky Explained Adob​e How to launch Adobe Substance 3D Collection Realization 3D Popularization of design , This is a comprehensive suite of powerful interoperable tools and a growing library of thousands of assets , From the beginning to the end of any project , Creative people create the most advanced 3D Everything you need to design .

Cross industry use Substance 3D Innovate

Adobe MAX The following key meetings are available on demand , Shows how the community can use... Creatively Substance 3D Collections create compelling content for professional projects . Across different industries 、 Use cases and audiences , Obviously , Enterprises now rely entirely on 3D Design to change their business .

Coca Cola ： Create realistic product photos on the desktop

Coca Cola has recently used innovative 3D Technology and digital workflow create a unified design experience for the new global hard soda brand —— No marketing budget required . In his MAX In the speech , Coca Cola Global Digital Design Manager Benny Lee It explains how the beverage giant designed and developed visual identity completely in-house .

“Adobe Substance 3D Stager Is the cornerstone of this plan ,”Lee say .“ It is essentially a virtual photo studio , You can operate on the desktop . This means that we can quickly develop multiple concept and production quality assets comparable to real photos .” Last , A small internal team of Coca Cola has successfully developed a new category of major physical brand products , And USES the 100% Digital workflow .

A component of this success is also Adobe Stock. In the concept exploration stage , The team turned to Adob​​e Stock Gigantic 3D model base , To find the resources they need to set up realistic scenes in just a few hours . For the first time to use Substance 3D Stager Our designers can generate realistic high fidelity in one day 3D Rendering , And because everyone uses the same tools and is used to Creative Cloud Work in China , They can easily work with each other and iterate over new ideas faster .

“ When you eliminate entry barriers and flatten the learning curve ,”Lee Pointed out that ,“ Designers can focus on what they do best , And translate their visions directly onto the screen , And make it a reality .”

INDG： take 3D The model changes from digitalization to complete customer experience

Product visualization organization INDG help Puma、Yves Saint Laurent and Yamaha Wait for brands to enter 3D And adapt to the digital process . stay Adob​​e MAX 2021 On ,INDG Head of digital fashion Bastiaan Geluk Lead us to understand CGI Experts' processes and how they use 3D technology （ Include Adob​​e Substance 3D） To achieve consumer participation .

“3D The myth that you don't need the same quality as photography is now almost gone ,” Gluck pointed out .“3D The model becomes so realistic , So that consumers can not tell whether they are looking at product photos or 3D visualization .”

INDG There are three main steps to creating an effective 3D Realization . The starting point is always the product portfolio of digital customers . first , The virtual sample is still used as 3D The sketch , Help the design and marketing department with the internal creation process . Next ,INDG Team oriented 3D Assets add realistic quality , Provide consumer oriented visual content for e-commerce and marketing . The last step is to enhance 3D Models and put them in context , To provide a rich immersive and interactive experience , From product configurator to virtual store and augmented reality try on .

Skeeva： Use 3D Tools to create unique clothing designs

free 3D The artist Eugene Golovanchuk（ also called Skeeva） Focus on digital fashion , And for Adidas、Apple and SpaceX Wait for customers to create high-quality 3D clothing design . In his Adob​​e MAX 2021 In the meeting , He introduced his workflow to us , From the initial concept of clothing to fabric prototyping , And then to the final color correction .

Skeeva By means of Marvelous Designer Medium quick create 3D Concept starts his project , Then he introduced it into Substance 3D Painter In the Substance 3D Assets Create more detailed fabric combinations and textures with the help of . In the next step ,Skeeva Send his design to Substance 3D Stager, To make clothes stand out through basic camera and lighting settings . Last , Rendering in Photoshop Finish in , And made some quick color correction and fine adjustment .

This conference not only demonstrated that these applications are creating the most advanced 3D Powerful functions in design , It also shows how they integrate with each other , Form a connected toolset , Provide creative people with the information they create 3D All the details and realism required for the content .

Explore 3D And browse Adob​​e MAX Of 3D The trajectory

Adobe MAX 2021 Offer more 3D The course is for you to watch on demand , Designed to help you improve 3D Practical training and tutorials of skills , Take you to learn how leading artists and brands use 3D Inspiring presentation of technology innovation .

Whether it's for beginners 3D、 Deepen understanding 3D Virtual photography , Or exclusive knowledge Jery​​ce Dianingana Inspired by African art 3D Design , There is always one for everyone .