Ecological escort cloud service providers wave "Intel flag"

Intel feels , Everything is moving in a better direction . This point , It is particularly obvious in the field of cloud computing, which has been cultivated for many years and has a growing ecological landscape .

Vice president of Intel Corporation and general manager of cloud platform and technology division Jason Grebe expect , It depends on the growth of the segmented industries , The overall cloud market has reached 2020 The years will reach 20 US $100 million , future 5 The annual average growth rate of cloud load in will be as high as 20%.

We should seize such a market , In addition to going deep into the industry 、 There is no other way to meet individual needs . Wang Rui, vice president of Intel marketing group and general manager of China, believes that , This strategy is applicable to both Intel and cloud service provider customers , The same applies .

This year, 9 month , Qingyun QingCloud Officially released the second generation virtual machine products . The product is equipped with the second generation Xeon extensible processor to accelerate the reasoning and calculation of artificial intelligence deep learning .

“ be based on VNNI Instruction set we have upgraded the deep learning platform .” Qingyun QingCloud Liaoyang, director of super integration and supply chain, found , More and more users are using CPU To do artificial intelligence reasoning , Its advantage is that it can take advantage of CPU To compensate for performance jumps or differences .“ Just give it enough compute nodes , In fact, the whole learning time will be shortened , And the cost will be relatively cheaper .”

Qingyun QingCloud still E2 Intel Itanium data center level persistent memory is applied in the host . Liaoyang said ,“ It makes us more cost-effective .”

Dell has sent these latest products and technologies of Intel to the green cloud .“ We started the test with Qingyun at the first time , And applied the new product to Qingyun for the first time QingCloud In the product scheme of .” Guopeng, director of enterprise level solutions in Greater China of Dell technology group, said .

Dell is one of Intel's largest partners , It is also Qingyun QingCloud Our strategic partner . Qingyun QingCloud The first online host is Dell's device .2018 year , The two sides cooperated to launch a set of super fusion system .

As a supplier of eco product solutions , Intel is happy with this . This is the microcosm that a competitive ecosystem should present ——“ Chip manufacturer ” Be familiar with the business segmentation scenario requirements of these cloud service providers ,OEM Have the ability to quickly respond to this demand , The software strength of cloud vendors can support this demand .

For Intel , If we say that product power is the core competitiveness , Then this ecological power is soft power .

Both are cloud computing enterprises , Jinshan cloud is also in a period of rapid growth , Zhouchaoyong, its chief architect, predicted that , To 2020 year , Jin Shan Yun CDN The service is currently 60T The reserve bandwidth of will break through 100T. It will correspond to the rapid growth of primary bandwidth hardware cost , therefore “ Better hardware media ” It can effectively improve the service capability of a single device , Reduce cost pressures .

Intel appreciates Kingsoft cloud's innovative ability in software architecture . The relevant person in charge of Intel said , It subverts the traditional software architecture , Walk very forward .

This year, 8 month , Jinshanyun is in CDN Intel's second-generation Xeon scalable processors plus are deployed in the production environment of QLC The new plan , Yes CDN From computing to storage . Whole 9 during one month , Jinshan cloud is testing the new scheme . then , Because the test results have reached the single machine service capability 4 Times higher expectations , Jinshan cloud began to recognize QLC The conditions for large-scale deployment have been met .

After applying the new hardware scheme , The stand-alone cost of Jinshan cloud has also increased 3 More than double ; But even so , Jinshan cloud is still interested .

stay CDN In business , Cloud computing enterprises usually do not simply consider the cost of servers . One side , It is a one-time cost , It can be amortized over a life cycle of several years ; On the other hand ,QLC The plan has made a breakthrough IO bottleneck , Reduce the number of nodes , In turn, it reduces CDN The cost of back to source bandwidth in the service ; And in the CDN In business , This is a high and continuous cost component .

Considering that this is CDN First deployment in the industry QLC technology , It has been regarded as a kind of subversion by the industry . Whereas CDN A new round of growth is almost visible in the industry , Zhouchaoyong believes that the introduction of new technologies will contribute to the development of Jinshan cloud CDN Service brings a new window period .

from QLC The selection of 、 Test to construction site , Zhouchaoyong said , Jinshan cloud has experts from more than a dozen departments of Intel “ Harass ” Once again ,“ From midnight to weekend ”. His memory illustrates a simple truth ： There is a threshold for the introduction of new technologies .

Beyond the eye , Jinshan cloud has another important thing to do , That is software optimization . This time, , Intel is on a stand-alone computer for Jinshan cloud 4 Times performance improvement , also “ left ”30%～50% Space for optimization .

These segmented products and solutions included in Intel Xeon platform are like a big flag , Now? , Qingyun QingCloud、 Jinshan cloud waved one side .

Vice president of Intel Corporation and general manager of cloud platform and technology division Jason Grebe Express ,“ Different cloud computing vendors have different business needs , Each cloud service provider has its own business priorities 、 Unique workloads and different data center design considerations , So they need ‘ customized ’ Infrastructure , Delivering personalized services . Facing the diversified needs of cloud service providers , Intel has in-depth communication with customers , Maximize performance through software and hardware optimization .”

Vice president and general manager of cloud platform and technology of Intel Corporation Jason Grebe

With this strategy ,2014 year ～2017 Year , Intel doubled its revenue in cloud computing , Realized 30% Compound annual growth rate .

It's like Jason Grebe As described , in fact , Jin Shan Yun CDN In the second generation Xeon scalable processors and QLC Cooperation with Intel on , It is just a bright spot in the strategic cooperation relationship between the two sides . Besides , Both sides are storing 、 Computing and networking , Both big data and artificial intelligence are cooperating .

This is another “ micro-landscape ”, It shows how Intel is working with a variety of sizes 、 The value and uniqueness of the diversified cloud innovation process created by cloud computing partners with different business areas .

The formation of the universality of strategic cooperation is rooted in the platform level capabilities of the Xeon platform —— That's an Intel Xeon scalable processor , It also involves calculation 、 Storage 、 The Internet 、 Fully integrated platform level capabilities in various areas such as memory and software .

The formation and exertion of this ability depends on what it has 15000 Software engineers , And those associated with the whole system can almost be called “ The largest in the industry ISV The ecological system ”.

you 're right , For many years no one has , At least no cloud computing partner will see Intel as a hardware company that only provides processors . Or to put it simply , It has long been from an engine manufacturer , It has been transformed into a company that provides products from the manufacturing process 、 framework 、 Memory 、 interconnection , To security and software services “ Vehicle manufacturers ”.

That's why ,Jason Grebe More willing to talk about the overall market , Not just the processor —— Although it is still the core .

He thinks that , In the future, the growth of data center will become an important growth engine of Intel , And the growth rate of cloud services will still maintain a gratifying trend . besides , Innovation in traditional industries 、 The development of the edge , There is a huge market potential for Intel .

Based on this trend ,Jason Grebe Said that Intel will continue to invest in the traditional public cloud and private cloud , And continue to drive growth in networked storage ,“ We expect in the future 10 In between , There is an explosive growth trend in the data center market . Intel wants to be in the data center 、 Areas such as the edge end can become data storage 、 A leader in processing and transmission ”.

As an upstream manufacturer —— Nowadays, only when people start from the perspective of supply chain , To use this word —— Intel brings the full range of Xeon platform products and its 15000 Famous engineer , Almost every partner providing cloud computing services has locked the personalized cooperation direction according to the business needs . The latter obviously has the same idea , The growing maturity of cloud services , Let the business lines that the competition needs to focus on be more subdivided .

For large —— That is, almost all large-scale cloud computing service providers well known in the industry , Like Alibaba 、 Tencent, Baidu, etc , Intel has a dedicated team to support ; And for those rising stars , Intel also has a dedicated team responsible for . An Intel employee said , The latter tracks more than 100 customers of emerging Internet manufacturers , And there are continuous new arrivals .

This is a combination of product solutions 、 Typical business model of ecological investment and industrial cooperation , No matter the size of the customer , We can find ways and means to strengthen our market competitiveness .

“ Every time the top management of the headquarters comes （ China ） Will find some new companies growing .” Wang Rui takes today's headlines and the rise of Kwai as examples ,“ It's hard to say what it will be like tomorrow ”, She said ,“ China is a fertile land .”

Vice president of Intel marketing group and general manager of China Wang Rui

Kwai is a user of Intel aoteng data center class persistent memory , its Redis Both the database and recommendation system apply their nonvolatile memory characteristics .

Zhang Zijian, senior technical director of Kwai system department, said , At present, Kwai is super 2 Billion daily active users （ It is expected to reach... By the end of the year 3 Billion ）, The number of videos uploaded every day is about 1600 About ten thousand ; And the amount of video recommended by Kwai to users every day has reached 100 billion , The total playback volume is about 200 Million or so .

On such a large amount of data , If Kwai users recommend bullet screen speed and video quality （ from AI Technical support ） Satisfied , The hardware part of the credit should be attributed to aoteng .

For partners “ Take good care of ”, Let intel 2018 In, about... Were harvested in China 60% The growth of . So last year, Intel's global growth in cloud computing related businesses was about 40%, China has contributed a lot .

today , In the details of business cooperation between Intel and cloud computing partners , We can see the strategic effect of going deep into the industry as Wang Rui said , You can also see Jason Grebe Details of the platform level capabilities highlighted . They are complicated , But sometimes there is something interesting .

Few people may have noticed , from 2018 After the revision of Jingdong Mall in , mall banner The picture shows that in fact “ One thousand thousand ” Of . in other words , The first promotion that every consumer sees after landing in the mall , It's all artificial intelligence “ Think ” Products that consumers will be interested in .

This is an amazing amount of work . GUI Chuanghua is the technical director of JD retail , He said , At present, Jingdong Mall generates banner The number of pictures reaches tens of millions , And in a similar way “6.18” and “ double 11” In the promotion activities of , Generated every day banner The picture has exceeded 1 One hundred million .

artificial PS Of course, the method of . JD has made all its efforts to cut corners 、 Color matching 、 Synthesis and other work are entrusted to artificial intelligence , And hope to push the speed to the limit —— Each image takes less time to generate 100ms.

“ Tried a lot of ways , But it is not found that .” GUI Chuanghua said ,“ Finally, it is found that there is still some room for performance optimization , But they all involve the lowest image processing library .”

Intel and JD mall jointly completed the final “ finishing ”. Intel is obviously more familiar with the coordination of its underlying hardware and software . That optimization involved AVX-512 Directive such a vectorization index , It also includes targeting PNG The image IPP Efficient compression technology, etc .

The same interesting cooperation also includes the image detection of fake products . This is the bottom line of all e-commerce businesses , It is a typical deep learning scenario .

At the framework level , Intel in Caffe and TensorFlow Optimization is provided on ; At the same time, it also applies the new features of the second generation Xeon scalable processors ——Deep Learning Boost Deep learning accelerated Library .

The person in charge of Intel's relevant customers , The added one is called VNNI Of int8 Instructions , It can be used without losing the image detection quality of fake products , Achieve multiple performance improvements .

This is the fundamental reason why Intel can go deep into customer business scenarios and generate business stickiness .“ No matter at the construction end of the foundation 、 Manpower allocation , Or software side , We can all do customized debugging and service .”Jason Grebe say . Of course , Similar services also include hardware - wide processor customization , Various cloud computing vendors are very interested in this .

This kind of cooperation is based on a complete platform level cooperation framework , In depth business scenarios , Made those cloud computing partners , It also made Intel .

Believe this —— Intel has achieved... In China 60% The secret of growth , Just hide there 1 In 100 million pictures .

【IT Chuang Ji Ji 】 Creating the future of Technology . Founder Qi Meng , For senior technology we media people , Previous appointment 《 Business partners 》 Deputy editor-in-chief 、《 Computer business newspaper 》 Editor in chief 、 Urban media reporters , More than 14 year . The column with the same name has been settled on various mainstream media platforms .