35 year old crisis? It has become a synonym for programmers

Over the past decade ,​  Mobile Internet ​ High speed development of , It has not only spawned more than onebillion Chinese netizens , It has also supported the Internet economic system with a volume of several trillion yuan .

But since the 2021 Year begins , Some big Internet companies have slowed down their pace , What profit decline 、 Revenue shrank 、 Tighter financing 、 Negative news such as department based layoffs followed ,“ Internet winter ” It seems that it is no longer a joke in those years .

And enter 2022 After year , The situation has not improved as expected , On the contrary, the people are in turmoil . tencent 、 Ali 、 byte 、 JD.COM 、 Meituan and other well-known large factories have optimized the structure of their own businesses . A spate of layoffs , Let all people in the Internet industry be in danger .

               

Under the influence of such an environment , Everyone began to think about whether the Internet wave has passed , How should I choose my future path .

therefore , I would like to talk to you about the trend of the Internet industry today and the road of transformation in the future .​

One 、 What happened to the Internet industry ？

From the dragnet 2022 According to the industry data released in the first quarter of , Affected by the epidemic , The core 6 In big cities —— Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou ,​  Demand for internet jobs ​ The decline is in 10%-40% Unequal , Especially for The product manager 、UI The designer 、 The demand for R & D and other posts has decreased significantly , but The demand for sales posts is always the highest .

The reason is , It is believed that it is closely related to the normalization of epidemic situation ：

“ This year is the third year of the epidemic , Most enterprises have begun to adopt relatively conservative strategies , Bring more mature products to the market , Realize the realization of profits , In order to quickly withdraw funds . This has directly led to the high demand for sales posts . meanwhile , Many companies cannot predict the next changes in the industry , And can't afford the result of high investment and low return , Therefore, they all chose to postpone the R & D investment of new products . This is what leads to the product 、 Design 、 The main reasons for the decrease in demand for R & D posts .”

in addition , With the continuous influx of fresh graduates into the society , And the demand for internet jobs is decreasing .“ cannot meet the needs of the people ” The situation of , Give Way “ Internal volume ” The word "Internet" has gradually become a part of people's lives .

               

Two 、“ volume ” Is it the way for Internet people to survive ？

Although most young people today are right “ volume ” anathema , But still trapped , Even take this as their survival strategy in the Internet industry .

Mentioned earlier ,“ Internal volume ” The rise of , It comes from the changes in the industry background , Not just Internet people , Internet companies are facing the same dilemma . For Internet companies , Want to break through the bottleneck of development , Digital transformation is the only way . For example, today's popular intelligent automobile industry , It is a typical case of the transformation of traditional industries to digitalization . Again , If Internet people want to break through the bottleneck , What we need to do is no longer limited to breakthroughs in work techniques , But to broaden their horizons , Find more possibilities , This is actually very helpful for our own transformation .

in summary , Have a clear vision of your own business development planning , In fact, the general public can make themselves “ volume ” A less powerful and important way .

in addition ,“35 Age crisis ” It is a topic that everyone has been very anxious about , In my submission ：

First , Lower your expectations for your next job , It is impossible to double your salary every time you change jobs ;

secondly , Transfer demand , Work is not the whole of life , Maybe you can start from life 、 Find new goals in personal finance ;

Last , Is to build your own circle and contacts , The simplest way is to find something for yourself , Expand around the project , But pay attention to , Don't waste your time and energy by making friends .

35 The year-old crisis is really terrible , But if you go ahead 5 year , Even 10 Make a good plan in , that 35 After the age of , You also have the confidence to cope calmly .

3、 ... and 、toB Is business the next outlet of the Internet ？

With many big men marching B End , More and more Internet people have seen B The expansion space of the end market . that ,toB Is business the next outlet of the Internet ？ For product managers ,toB and toC How to choose ？

Actually ,B End sum C There are two development directions , The requirements for product managers are quite different .C More inclined to play the new mode ,B It is the deep cultivation of the industry .C It is more suitable for daring to take risks 、 An active product manager , This kind of people can capture the psychology of users with products in the fastest time , So as to make money before others ; and B The end is more like a teacher practicing , You need to settle down , Through continuous accumulation of industry experience , Only in this way can we really have a foothold in the industry . therefore , How to choose your own development direction , You can first analyze your strengths and areas of expertise . If you think you are sure to make good achievements in a short time , And can take this as a bargaining chip to develop upward , You can choose C End expansion . If you prefer stability 、 Long term career development ideas , You can consider B The field of .

               

Four 、 Entrepreneurship is the only way for Internet tycoons ？

Entrepreneurship is a common topic among Internet tycoons , As Lei Jun said before “ Stand on the air outlet , Pigs can go to heaven ”, So as long as you stand on the air outlet , Will entrepreneurship become the only way for the general public ？

For Entrepreneurs , Entrepreneurs should have enough mental strength , Able to cope with pressure from all parties , Instead of going with the flow . Under the epidemic , Various unstable factors have increased , This is an opportunity , It's also a challenge .

We can't deny the greatness of entrepreneurship , But you have to think clearly , Are you really fit to start a business ？

       

5、 ... and 、 ending

With the Internet and IT The industry has entered a new stage of slowdown , Relevant enterprises have set higher standards for team members . however , Don't worry too much , Grasp the present , Choose the right enterprise according to your own situation , Think clearly about your career plan , There is no need to carry a burden on yourself On Heavy psychological burden .

Although the whole Internet industry is going through a painful period , But being too discouraged will only make you lose your fighting spirit . Grasp the present , Take every step steadily , Accumulate experience ,​  Learn to improve yourself ​, When the opportunity comes , You can definitely catch ！