Reconstruct the backbone of the supply chain and realize lean production in the LED lighting industry

As the world's largest LED Lighting consumer country , China's lighting market is huge . According to the Senior Industrial Research Institute LED Research institute, （GGII） data display ,2021 In China LED The size of the lighting market is about 3860 One hundred million yuan , Year-on-year growth 5.8%. among , Outdoor road lighting 、 Indoor commercial lighting 、 Public lighting 、 Home lighting and other fields ,LED Lighting has penetrated almost completely . At present, it has gradually penetrated into the field of professional lighting , Expected industry 、 Commercial lighting 、 stage illumination 、 Classroom lighting 、 Venue lighting and other fields .

And on the other hand , In the Internet 、 Driven by the vigorous development of new generation information technology such as big data and artificial intelligence , Traditional lighting enterprises have reached the critical moment to accept transformation and change , Digital transformation has become the general trend , Whether it's emerging LED Lighting enterprises are still traditional and old lighting enterprises , Are looking for their own survival rules in the process of development . With the support of national policies in recent years , There are many development opportunities , But there are few successful enterprises , contrary , Closed businesses are everywhere . The main reasons are the following three points ：

（1） Burst pieces stage assault , Lack of Supply Chain Sustainability

Before that LED Enterprises with active lighting market have one characteristic , That is to create a cost-effective “ Hot products ” Attract market attention and customer attention , Quickly occupy a place in the single product market of lamps . But in our investigation, we often find , Such enterprises can be as short as a few months , Almost disappeared for two years . The main reason is LED The upstream technology and ideology of the lighting industry have been evolving , Each change of upstream devices at the supply chain end of high-ranking application products will drive the change of downstream products , Usually, enterprises have just introduced advantageous products to the market , More advantageous products have emerged , As a result, the sales volume is much lower than expected . It is difficult for enterprises to control the market changes in the upstream supply chain , There is no sustainability in products and markets , Nature gradually goes downhill .

（2） Channel expansion and maintenance costs are high , Lack of supply chain support is easy to go bankrupt

China LED The industry started in 20 century 70 years . after 30 Years of development , Has been preliminarily formed LED Production of epitaxial wafers 、LED Chip preparation 、LED Chip packaging and LED A relatively complete industrial chain including product application , The industry is relatively mature , A relatively stable market model and system has been formed , The high-quality channels in the market have long been preempted by strong enterprises , If new enterprises want to gain a firm foothold in the market , Then we must steadily expand our own channel system . And it's easy to say , Hard to do , Without the support of a strong supply chain , Enterprises should not only deal with the vicious low-cost competition in the market , Digest the pressure of high cost and low profit alone , But also bear the high cost of channel expansion and maintenance , Usually, enterprises have only two production modes ： First, indulge in the price war , Blindly reduce costs , The product quality is low , Gradually eliminated by the market ; Second, keep the product quality unchanged , Sustained large losses , do “ Paralysis ” own , Finally bankrupt .

（3） The manufacturing cost of lamps is close to the critical point , Need to create new product advantages through the supply chain

In the early LED There is heat dissipation in lighting products 、 luminous attenuation 、 Light efficiency and many other technical difficulties , the LED Structural design of lighting application products 、 Material selection 、 Quality risk 、 Marketing is much more complicated than it is now , It also causes great cost differences in early products . And with technology 、 The progress of products and the accumulation of market experience , These differences have gradually improved greatly , The manufacturing cost of lamp products is close to the critical point . once , Enterprises can rightly say “ your ”, Relying on the advantages of technology and quality , However, in today's market, there is no saying that the same products are more expensive and better , What is needed is a cost advantage . And create a cost advantage , By management 、 Efficiency is not enough , More importantly, it can build a strong supply chain , Select... From raw materials 、 Make great efforts in procurement and other aspects , lower the cost .

Optimize enterprise supply chain management strategy , Build a supply chain management system

For domestic LED For lighting enterprises , In the face of the above , More and more lighting manufacturers began to try to optimize the product structure , Accelerate the improvement of their internal skills in supply chain control .LED Lighting supply chain is not a simple large-scale supply of materials , In the process of forming application products , All accessories should cooperate with each other 、 Reasonable selection , In order to meet the overall technical requirements of lamps .LED A link needs to be assembled between material supply and manufacturing assembly , Need one with certain scheme ability , Even the platform system of product capability , From the supplier 、 Manufacturer 、 Logistics providers 、 seller 、 Optimize the supply chain in terms of cooperative management between retailers and other enterprises , Realize data exchange 、 Full chain integration , Comprehensively improve the operation efficiency and income of enterprises .

Based on this , quite a lot LED Lighting enterprises have begun to establish supply chain management system , It is expected that through the efficient cooperation between upstream and downstream enterprises , Seeking the overall optimization of the supply chain . Because the construction of enterprise supply chain is a very complex thing , It involves a complete set of plans from enterprise development strategy to implementation , Linked to multiple production enterprises 、 transportation 、 user , It's cross regional 、 The characteristics of cooperation across time and space , High dependence on information technology and information sharing . And most of the domestic LED Lighting enterprises do not have such professional technology and the ability to build information systems independently , At this time , It needs the help of a third-party professional organization or company , To complete the optimal management of the supply chain .

Build a professional and reliable supply chain management system , Integrate upstream and downstream resources of the industry , Improve customer stickiness , Realize commodity information 、 Online inquiry management 、 Order management 、 Payment management 、 Electronic contract 、 Evaluation system and other whole process digital management , Simplify the transaction path of suppliers and purchasers and realize transaction intelligence , help LED Lighting enterprises establish a closed-loop system of supply chain transactions , Improve the response speed of supply chain 、 reduce stock , Accurately connect supply and demand , Achieve supply and demand matching , Solve the enterprise pain point .

picture source ： Digital quotient cloud

not long ago , It is a domestic LED Lighting giant enterprises provide full link lighting 、 One stop international operation solution . By building multidimensional 、 to open up 、 Three dimensional cross-border supply chain system , Greatly broaden the path for enterprises to enter the international market , Open up the export industrial chain , Realize information flow 、 Capital flow 、 Logistics three flows in one , Promote industrial and economic integration 、 The development of trade globalization , Realize efficient and coordinated operation of export business , Promote cross-border cooperation B2B Optimal allocation of multilateral resources for export platforms , Greatly improve the overall operation efficiency .

Besides , The whole system also helps the enterprise realize from supplier to main enterprise , From main enterprises to channel distributors , Transaction and business collaboration between main enterprises and direct selling customers , Open up domestic and foreign markets , Improve the ability of full link management and efficient collaboration , Rapid layout of cross-border e-commerce export business .

Fine management of suppliers , A win-win mode of enterprise management

In addition to supply chain management , On the road of continuous development of the industry , Supplier management has also attracted much attention LED Attention of lighting enterprises . If you can do a good job in supplier management , Promote the construction of scientific 、 Efficient supplier management system , It can effectively promote the quality and quantity of products to be delivered on time , Promote enterprises and suppliers to establish mutually beneficial and win-win strategic partnership .

However , stay LED Lighting industry , There are often some complex and chaotic phenomena in supplier management , These problems have been overstocked for a long time , intensified , It's not so easy to change . for instance , Some purchasing department leaders adopt the three pressure policy , I.e. pressure supplier 、 Pressure on subordinates 、 Self pressure , They think the purchasing performance is out of pressure . But , The light on “ Pressure ”, There is no future , If you lack professionalism and appropriate management skills , On the contrary, it will easily lead to a lot of situations in which both sides lose .

therefore , In today's market economy ,LED Lighting enterprises can combine their own characteristics , Determine the general idea of supplier management , Build a supplier management system , Take production, operation and efficient operation as the goal , Building Science 、 Standardized classified management of purchased products 、 Supplier evaluation management 、 Supplier hierarchical management and management system , Standardize and improve supplier access 、 Dynamic management and exit management program , Form dynamic evaluation 、 The management mechanism of survival of the fittest , Improve product quality and reduce cost , Establish a mutually beneficial and win-win strategic partnership with suppliers , Continuously improve the quality and efficiency of enterprise operation .

picture source ： Digital quotient cloud

All in all , Through the above transformation ,LED Lighting enterprises can infiltrate the cost control of products into all small aspects of operation , To product promotion , Small to daily office , The progress of technology provides unlimited possibilities for cost optimization .

Summary and reflection

The arrival of the Internet age , The reconstruction of new supply ecosystem is the general trend ,LED If lighting enterprises can put aside their past traditional experience , Facing the change of supply concept in the new era , Continuously optimize and improve the information management system , Keep up with the development of the times , In the increasingly fierce price storm , Maintain stable and healthy growth .

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