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Dora's Google SEO tutorial (1) SEO novice guide: establishment of preliminary optimization thinking

2022-06-23 06:13:00 【Dora's SEO class】

For those who are just beginning to engage in SEO For those who work , Quickly set up a pair of SEO The overall logic of the work is still very important . With Google SEO For example , Let's sort out the whole logical relationship .

Explanation of terms in the text ： Indexes ：Google Will store the pages it finds in the index , The index entry of each web page describes the content and location of the web page （ Which is the website ）. Indexing means Google Grab 、 The process of reading a web page and adding it to an index . Grab ： The process of finding new or updated web pages .Google Will follow the link 、 Read the site map or other ways to constantly find new web sites . Grab tools ： It is a kind of crawling from the network 、 Automatic software that extracts web pages and indexes them . Googlebot：Google The generic name of the grab tool , Will continue to crawl web pages , That is what we call spiders . SEO： Search engine optimization , It aims to improve the search ranking of the target website in the search engine through ways and methods that conform to the rules of the search engine .

Is your website in Google The index ？

Website is Google Revenue index is the basis of keyword ranking , The method of inspection is through Google Search execution site： Check it out. , For example, your website domain name is abc.com, So whether the query is indexed is site： Your domain name , If you can see the relevant results , It means that it has been indexed .

How to make my website appear in Google Index ？

Generally speaking, as a fully automatic search engine ,Google Web crawler will constantly crawl new websites on the Internet , But it is suggested to combine Google The webmaster platform makes active submission to improve the efficiency of being indexed .

With the change of search engine algorithm , The ranking of a website is more and more influenced by the user experience . So if you want to make your website faster 、 Better ranking , The suggestion is to improve the content quality of the website as much as possible , So that the website can better meet the needs of users .

robots.txt： Take the initiative to tell search engines what they want or don't want to be included

robots.txt It can be understood as a general rule of search engine , adopt robots.txt It can clearly tell the search engine which pages want or don't want to be indexed .

# brandonsbaseballcards.com/robots.txt # Tell Google not to crawl any URLs in the shopping cart or images in the icons folder, # because they won't be useful in Google Search results. User-agent: googlebot Disallow: /checkout/ Disallow: /icons/

For example, there is one above robots.txt file , among Disallow: This is followed by the path of the page you do not want to be indexed .

But here's the thing ,robots.txt Although it is the general rule of search engines , But there is no guarantee that every search engine can comply well , So for some particularly sensitive information 、 page , There should be a more secure protection scheme .

One thing is that if there is a search results page inside the website , Suggest using robots.txt Screen the search engine , Because users don't like to click on the search engine results page and jump to another search results page of your website .

How to let Google And users better understand your website

More often , do SEO It's time to Google Treat as a real user . That is to say, everything should be based on a good user experience , Most users like your website , that Google I'll like it too .

Webpage title To be able to make Google And users clearly understand the content of your website , Is an important part of building friendliness .

<title> Element can tell users and search engines what the theme of a web page is , It should be noted that title It should be placed on the web page <head> In the elements , And create an independent title for each page on the website .

For web pages title, Several misunderstandings should be paid attention to .

Title The first element of is accuracy , Don't choose any keywords that have nothing to do with your website as the title ;

Avoid large numbers of pages title Are the same title or vague 、 Default text , such as “ No title ”、“ New page 1” etc. ;

Control title The length of , As the name suggests, the title is a high-level summary of the content of the web page , Don't be too verbose ;

Clear and reasonable website hierarchy

Website SEO It is not the work that started after the establishment of the station , The hierarchical structure of the website should be consistent with SEO Standards for , In this way, we can get twice the result with half the effort in the following ranking optimization , That's why it's always stressed SEO Work must be involved at the beginning of website planning .

At the website level , The hierarchy of many websites is very chaotic when they are built , What to do later seo You need to make great changes to the website , Create unwanted budgets 、 Waste of manpower .

A qualified website structure , It must be clear 、 concise .

Fully and reasonably plan each page of the website 、 The logical relationship and link relationship between columns , It is very necessary to do a good job of breadcrumb navigation between pages .

in addition , Try to make the navigation and column design of the website easier for users to use , Don't over split the content , For example, users go from the home page to a specific page , You need to click more than 20 times , This is clearly unfriendly .

also , The navigation can be properly beautified , But try to avoid using pictures or animations for navigation , This is very detrimental to the understanding of search engines .

On the optimization of website content

As mentioned above , Yes Google Of SEO More should be considered from the perspective of user experience , It can also be seen from the constant changes of the algorithm , Search engines pay more and more attention to the practicality of content .

For website content optimization , Several suggestions are available for reference .

The purpose of content is to find and meet the needs of users

You need to think about what keywords your potential users will search for , meanwhile , You also need to know what the main needs of these users are ？

I want to know the price ？ Still want to get a solution to a problem ？

According to the needs of users to produce content that can better meet their needs , This can greatly improve the conversion rate of the website .

Intention is respect for users , Will also gain the respect of search engines

Especially for Google Such a search engine , Whether the content is intentional or not directly affects the ranking . So we must avoid low-level word errors in the content , Or a lot of copy and paste text . This will make search engines think your site is a low-quality site , So as to reduce the ranking .

Make the website content as authoritative as possible

In recent years, it's not just Google, Other search engines have begun to pay attention to the authority of content producers . Especially in some professional fields , The content produced by the authority will feel more believable to the search engine , So if possible, try to provide expert information or more reliable information sources on the website so that users can understand the professionalism of the article , This will also allow search engines to give more preferential treatment in rankings .

The richness and completeness of the content

We can interpret a web page as an article , Then a good article should have a complete structure 、 Rich in content , It should not be scattered information or incomplete content .

For web pages , Users enter by searching for a keyword , Then this web page should be able to relatively comprehensively solve the search needs of users . For example, a recipe website , The user searches for the method of making a certain dish , The requirement is to get a relatively complete tutorial , Then the content of the web page should contain raw materials 、 ingredients 、 Production methods 、 Precautions, etc , Not just raw materials .

The construction and function of internal links

The role of the outer chain is to let more people and spiders find our website , The internal link is to make the website more complete 、 Easy to use .

A lot of people want to SEO Will deliberately choose some of their own target keywords to do the internal anchor text links of the whole site , This is not desirable , Internal links should first respect the principle of ease of use .

in other words , The existence of this link is to help users better use the website or obtain relevant information , This is also the value of internal links .

Let users stay in the website longer through reasonable internal links , This will naturally make search engines think that your website is liked by users , So as to increase the weight .

About internal links , There are several places that need attention ：

Try not to use too broad 、 Words with no practical meaning are used as anchor text , such as “ Click here to ”、“ article ” etc. ;

The anchor text of the internal link should be relevant to the linked page , Don't link to irrelevant content ;

Links should be clearly visible , Don't deliberately make links look more like regular text , This is not in line with the user experience ;

in general , The construction of internal links should follow the principle of unnecessary links .

Website image optimization problem

For the pictures on the website SEO problem , There are mainly several places that need attention .

The first thing to use html Tags on the image , This is more beneficial Google Find and understand the picture content . And then there's the picture alt label ,alt The purpose of the tag is to develop alternative text , It is helpful for users and search engines to understand pictures , however alt Tags don't recommend using a lot of keywords to do , This is right SEO There is no positive meaning .

Of course , And don't use a lot of meaningless text , such as image1、pic.jpg these .

Based on user experience , The image should be compressed as much as possible to improve the page loading speed , Use a format that is compatible with most browsers , such as jpg、gif、png etc. .

Mobile station problem

Whether at home or abroad , It is an irreversible trend for mobile devices to become the mainstream terminals of users , Be able to grasp the mobile terminal ranking and traffic , To get higher value .

at present pc The mobile end solutions of the website are mainly several , The adaptive 、 Independent mobile station 、 Several methods are called dynamically . Adaptive is a relatively ideal solution .

Whether from the budget 、 Consider the time cost of website maintenance , Website adaptation is a relatively good method . When the mobile terminal adapts, it is necessary to mark the elements , Tell browsers how to adapt content to different devices .

Furthermore, it is necessary to ensure that the website resources are available , Avoid content exceptions on some mobile devices .

In addition, try not to PC Function restriction between mobile station and mobile station , Users want to perform the same actions on mobile devices as other devices , Such as settlement 、 Comment . Meaningless function restriction between two terminals can only damage the user experience , It can not realize the purpose of diversion for a certain terminal .

Double disk analysis of website basic data

Good website data analysis on SEO It's a good habit , Especially for beginners SEO, This will allow you to find your own shortcomings and improvement points faster .

Several important analysis dimensions ：

The search of the website ： See what keywords the user is searching to enter the website , How far is the gap between these keywords and your expected keywords ;
Basic information of the website ： Website crawling 、 The index case , Which pages are not indexed , Why? ？
Website user behavior ： What do users do when they enter the website ？ How long to stay , Why leave （ Have you solved the problem or are you dissatisfied with the website ）？

Just to summarize ： about Google SEO Come on , More is the establishment of systematic thinking and personal 、 Iteration of industry experience , To do well SEO It's not just about technology , What's more, it needs the accumulation of trading experience over the years . Through systematization SEO The establishment of thinking goes deep into all links of project implementation , make the best of “ Optimize ” Working in a way that promotes the project lifecycle , Maybe it's just SEO Greater value .

I am a Dora, Graduated from the National University of Ireland Dublin, majoring in Finance , In Singapore NotionAge The company is engaged in google Overseas promotion exceeds 10 In the above , He has operated the global overseas promotion projects of many international group enterprises . Welcome to discuss Google SEO Related topics .

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