S2b2c e-commerce platform in the pharmaceutical and medical industry enables enterprises to grasp differentiated competitive advantages and improve supply chain efficiency

After years of development, China's pharmaceutical e-commerce industry , Now it has entered a period of rapid development , Form a relatively stable business model . With the deep cultivation of pharmaceutical e-commerce in vertical market segments , Accelerate online and offline integration , Compete for differentiation . For pharmaceutical enterprises with strong and rich upstream product resources and terminal network resources , Development S2B2C Business , Not only can big data be used to link the supply chain 、 merchants 、 consumer , Improve industrial efficiency , It can also boost the scale development of enterprises , Grasp the competitive advantage of differentiation .

picture source ： Analysis of Yi Guan

The so-called medical industry S2B2C E-commerce mode ,S It refers to the integrator of resources , As a powerful upstream resource , And then through the local companies 、 The sales network of three-level companies is very important to small and medium-sized chains 、 Single drugstores realize coverage , That is, through S2B After realizing network coverage and product coverage , Better let B intention C End of the consumer service .

With the two vote system 、 Separation of Medicine 、 The continuous release of policy dividends such as prescription outflow , The pharmaceutical industry will rely more on e-commerce platforms , Because the platform can attract a large number of regional businesses with regional advantages , When the channel is to sink , E-commerce is more efficient . By building S2B2C platform , First, we will cooperate with small and medium-sized chain drugstores through commodity empowerment , Brand empowerment may be realized in the future , Or the way of joining or membership stores , Finally, realize the cooperation of capital , Further expand the scale of development .

Medical industry S2B2C The digital technology R & D investment cost of the mall website is high , If every enterprise develops independently , It will cause a huge waste of resources , The value and significance of the digital commerce cloud lies in building an exclusive platform for different types of pharmaceutical enterprises S2B2C E-commerce system . By integrating the upstream supply chain resources of the pharmaceutical and medical industry , Realization S2B2C Platform supplier direct purchase , Enabling channels to improve business processing efficiency and customer experience , Building the Internet + Traditional medicine industry , Improve supply chain efficiency , Further enhance brand influence .

picture source ： Digital quotient cloud

1、 Speed up supply chain circulation , Medical treatment S2B2C E-commerce platform to achieve sustainable development

Deep medical and health track , Build the medical industry S2B2C Mall website , medicine S2B2C The function perfection of e-commerce platform itself , It can make the circulation of medicine more standardized 、 systematic ,S2B2C The platform can accelerate the elastic control of the whole supply chain , Improve overall operational efficiency , Realize the sustainable development of the industry ,S2B2C Platform to reconstruct the value chain of medical and health industry .

2、 Medical industry S2B2C The platform provides a multi-level sales model

The pharmaceutical industry S2B2C The system development supports the headquarters to face regional branches and dealers 、 Branches and distributors face stores 、 Door storefront 、 End user's S2B2C E-commerce system multi-level sales mode , It has built a system for pharmaceutical enterprises to reach patients directly S2B2C New retail model of the platform .

3、 Medical treatment S2B2C The e-commerce platform queries the dynamic changes of inventory in real time

Medical industry S2B2C The inventory of the general warehouse and direct stores of the platform is updated synchronously ,S2B2C The transaction service platform can easily help pharmaceutical enterprises to automatically collect dealer inventory data 、 Be flexible .

4、 Medical industry S2B2C Systematically improve the distribution system , Promote commodity sales

To solve the problem of customer needs , We should consider the logistics time 、 Preservation and supply capacity of goods . Through the medical industry S2B2C platform , Plus the direct supply from local manufacturers , The products are stored in the first and second tier cities , Meet the product needs of nearby customers , medicine S2B2C The system can greatly shorten the procurement time , Improve customer satisfaction .

5、 Medical treatment S2B2C The system creates greater cost advantages and profit margins

Medical industry S2B2C E-commerce system not only effectively reduces the purchase cost , More diluted storage 、 logistics 、 artificial 、 Marginal cost of management, etc ,S2B2C The trading service platform creates greater cost advantages and profit margins for the upstream and downstream of the pharmaceutical industry .

6、 Intelligent big data , medicine S2B2C The e-commerce platform helps to improve the operation strategy

consumer 、 Supplier 、 The transaction data of purchasers can be retained in medicine S2B2C Electronic business platform , Based on big data , Businesses can better adjust the direction of operation , Choose an operational strategy , Effectively enhance the brand awareness of merchants .

Future online and offline 、B2B、B2C The boundaries will become more blurred , Supply chain construction capability and digital collaboration capability will be the key to winning the pharmaceutical circulation circuit . Traditional pharmaceutical enterprises build a digital business cloud S2B2C E-commerce system , It can further solve the problem that the terminal customers in the pharmaceutical circulation field are relatively loose , resources 、 Lack of concentration of funds , Effectively improve supply chain efficiency , Boost pharmaceutical enterprises to expand business market , Lead the pharmaceutical e-commerce race .