Seven strategies for successfully integrating digital transformation

COVID-19 、 The rise of disruptive technologies and the emergence of new talents , Promote enterprises to accelerate digital transformation .

Digital transformation strategy

The digital transformation strategy includes developing a detailed plan to implement digital solutions , To improve the project 、 Efficiency in various business areas such as manufacturing and customer service . but DX Itself is a broad business strategy . Now , By focusing on business results rather than relying on Technology , Developing a roadmap for successful short - and long-term digital transformation has become the foundation for companies of all forms and sizes around the world .

Every business organization starts from DX Achieved ideal results in work , For example, improve efficiency 、 Maximize revenue growth and reduce operating costs . International data corporation (IDC) Recent research shows that , Even though CoVID-19 The pandemic brings challenges , But global spending on digital conversion technologies and services will increase in the coming years . The study found that ,92% Our company is already in the process of digital transformation .

However , According to the latest WiproDigital survey , More than a third of corporate executives point out that , The lack of a solid digital transformation strategy is a major obstacle to fully tapping the digital potential of enterprises .

DX The strategy is successful DX The importance of integration

For enterprises , Developing a digital transformation strategy is crucial , Because it brings efficiency to achieve key business objectives 、 Measurable and coordinated efforts . With the help of the latest technology , Any enterprise can adopt digital transformation plan . However , Without team strategy and collaborative thinking , It is almost impossible to achieve DX success .

Different enterprises have different plans and strategies for digital transformation . therefore , Here we propose seven basic steps and best practices as a guide , To help your enterprise make a successful plan from bottom to top DX strategic .

1. Put business values and goals first

Different people make digital transformation in different ways . for example , Business leaders often believe that technology leads DX, Business values and objectives should be based on this . however , Unfortunately , This method is regressive and easy to fail .

Make a plan for success DX strategic , The right starting point is to determine your business goals and develop strategies from there .

Demand for business 、 A clear understanding of value and strategic long-term and short-term goals puts your enterprise's digital transformation in a new and efficient position , Instead of falling behind the latest technology . Besides , It can also trigger discussion among senior management , So as to speed up the cultural transformation , This should be related to the success of DX Do many things at once .

Digital transformation is not a one-off project or initiative . however , It can make strategic positioning for your company in the future . therefore , Build from business value and priorities DX Processes can consolidate their foundations .

2. Prepare for cultural change

human beings , Not technology , Is the center of digital transformation . It is human nature to doubt new things and resist change . The support and enthusiasm of senior management are essential to solve this problem and achieve effective cultural transformation in the enterprise .

Besides , Except top management , In Information Technology (IT)、 Operational technology (OT)、 Design 、 Fostering collaborative thinking throughout the value chain of sales and marketing also contributes to the implementation of a successful digital transformation strategy .

please remember , whatever DX Work in this process will encounter challenges . therefore , Business leaders must cultivate a culture , Let everyone learn from their mistakes and succeed .

The launch of digital transformation plan will affect the daily work of employees . therefore , Identify those that can really improve the efficiency or productivity of workers at any level DX Projects are key elements of a successful digital transformation .

3. Take a small and strategic first step

Digital transformation is a journey , Not the destination . therefore ,DX A key part of the project is to identify the first proof of concept (POC) project .POC Will be for the future DX Lay the foundation for the plan .

Digital transformation takes time , And you won't change everything overnight . therefore , At the beginning DX Before the project , Please pay attention to the quantifiableness of the project and the time to realize value in advance —— Two key characteristics of the right project .

For enterprises , first DX Planning is critical to creating value and ensuring the long-term success of the strategy . however , Business organizations should also take appropriate steps and time to determine an effective way to start their business DX Work .

4. Carefully select the right technology

The fact proved that , Using new technology for old operations will only lead to expensive old operations . The success of DX Not from technology , It starts with a unique business strategy .

But that doesn't mean completely ignoring Technology . contrary , Technology is critical to helping organizations achieve the desired and planned business results . Some basic technologies for digital transformation include the Internet of things (loT)、 Number twin 、 robotics 、 cloud 、 Artificial intelligence (AI)、 machine learning (ML)、 Augmented reality (AR)、 Virtual reality (VR) And additive manufacturing .

Your business may already have some of these technologies . But some are still missing parts that prevent your business from realizing real business value . For the beginning and for the future DX A clear roadmap for planning and implementing technology is an important part of its success .

5. Cooperate and seek expertise

The right technology and the wrong partners will turn any initiative into a disaster . Again , If the people who help your business don't have the right experience in your field 、 Knowledge and background , There will also be struggles and failures .

for example , Although the on-site solution seems to be a good short-term technical solution for solving departmental problems , But it can lead to long-term problems for the whole enterprise . If it's not the right technology or solution to scale across the enterprise , It may cause more problems and complicate the whole business process .

DX Our success lies in choosing the right partners and expertise , Enhance the core competitiveness of your enterprise by understanding your business . It can also speed up the results and drive smoothly DX Plan to move forward .

6. Learning and refining

Before pushing forward the digital transformation , Enterprises should clearly define the key performance indicators of each project (KPI). Besides , Business leaders should ensure that each team member understands and is responsible for what needs to be done for the success of the project .

Establishing a reliable feedback loop with stakeholders ensures that everyone can learn from the new experience , And update with the development of digital transformation strategy 、 Adjust and improve . Agility is one of the hallmarks of an enterprise's digital transformation and ultimately paving the way for success .

7. Embrace scale and transformation

When your company begins to benefit from your digital transformation strategy , Use this success to accelerate momentum and gather collaboration to successfully implement next steps and long-term strategies .

The digital transformation of each enterprise looks different , This makes DX It is so important for strategy to become a personalized roadmap for enterprise success .

Digital transformation will define the success of the enterprise

Industries and enterprises continue to develop . therefore , Digital transformation —— The fusion of physical and digital entities —— Will continue to be a key part of every business strategy , To stay competitive 、 Improve efficiency and differentiate between products and services .