2 Those young people who left Netease

source ：Tech star （ID：tech618） author ： Yang Xiaohe Zhai Yuanyuan

NetEase , It has always been that low-key 、 mysterious , Easily overlooked , But the Internet giant that cannot be ignored .

As a domestic market value Top 10 Mobile Internet company , Netease also maintained its total quarterly revenue year-on-year 10% Growth of the above , This is in “ Starving people fill the land ” It's not easy to share in China . game 、 education 、 Cloud music and innovative business , Support the business fundamentals of Netease , The latest financial report shows that , NetEase 2022 In the first quarter of, the revenue reached about 236 One hundred million yuan , The net profit reached 51 One hundred million yuan .

Netease, which hardly participates in the Internet tuyere war , The account is well funded , Profitability is stable . But under the tide of layoffs on the Internet , Netease, which had no big expansion, also slimmed down slightly , In recent days, , The team of Netease Beijing HuaHuo business department was disbanded , A small number of layoffs did not cause too much splash in the industry , Few people pay attention to .

This is Netease or its CEO Ding Lei's style , When the business is ineffective in the short term , Give up when you should . before , Netease also has many similar operations , Take the e-commerce business as 129.58 100 million yuan was sold to Alibaba , Sell Netease cloud reading business and Netease wenman 100% Equity to Pingzhi information , Netease is not like other big companies “ Buy buy buy ” Style , But always “ Selling selling ”.

This makes many people who work in Netease , It's hard to feel belonging .“ There are many innovative businesses , But not all of them can persist to the end ”, Tell an employee of Netease Tech star , There is no absolute core business , There is no absolute cultural style .“ Mentioning Ali is Ali flavor , very ‘ volume ‘; When it comes to bytes, it's the byte pattern , Emphasis on Innovation ; It's hard for Netease to say what style it is .”

stay Tech In the interview of planet , Many people leave Netease / There is no clear reason for being fired , I feel more “ Moisten as you should ”, Wages and benefits are not very high in big factories , Also let them decide to leave after working in Netease for a few years .

01 

Not adapted to Netease's competitive culture , Soon left

2020 When I joined Netease in , The company still gave a good Title, In addition, it is a new business that Netease pays more attention to “ NetEase has a way ”, For a time, I thought it was a good opportunity , But he chose to leave in less than a year , I'm still sorry .

At that time, I was responsible for the delivery cooperation of the traffic end , This is an important role in Youdao . Because the investment cost of education has always been relatively large , Teaching and training 、 Vocational education 、 Smart hardware , The growth of many new products and services needs traffic support , I will face many different teams SKU demand .

In the process of collaboration , In fact, each department has its own OKR , Everyone will do it for their own OKR Go to work . But there is a little too much emphasis on their own OKR 了 , So there will be each SKU Competition for resources .

Although competing for resources , Netease is still relatively rich , The investment is quite generous . This does not require us to bring resources into the Group , There is no need to force us to “ Whoring for nothing ” resources . The deepest words that leaders have said to me are ,“ We are not without money .” This makes me feel at ease when recruiting team members , Just choose potential teammates , There is no need to pay special attention to this person's resources .

The biggest trouble caused to me in Netease work , It may be that the allocation of resources cannot be handled smoothly . And Netease is a company with less human feelings , This is quite different from my own personality . I kind of want to be a good person in the workplace , This does not offend , That doesn't offend , The priority of all resource allocation is not handled well . This aspect , The apprentice who took over my position later , Well done , I also have reflection .

In terms of business and leadership , I think Netease Youdao has no problem . We are in “ Double subtraction ” Adult vocational education was carried out before the policy , Now the industry has been hit hard , Netease Youdao is also profitable . I have been in contact with Netease Youdao CEO Zhou Feng , Is a very peaceful person . This is my overall experience in working in Netease Youdao for a year .

Things that I remember deeply , Netease emphasizes exploration and innovation , There is an internal saying that ：1 To 1.1 Progress is also innovation . Youdao is the product of this system , It is not a zero innovation business , In fact, I see that big factories such as bytek are also doing education , But Netease has found a model suitable for its own education business .

Of course, you said that Netease also sold a lot of businesses , I don't understand strategy , It can only be said that they are all business choices . So to sum up , I didn't feel that kind of strategy in Netease 、 Immaturity at the business level , It's more about my personal career growth experience , Failed to adapt to Netease's competitive culture .

02 

Worked as a core game R & D post for two years , Hard to fight

Netease's game is its core business , It is also the business with the best cash flow , Its scale and volume in China is second only to Tencent .

I worked in Guangzhou Netease games for two years , But I don't feel like a fist in a big factory , I still felt a little emotional when I left . The reason for this phenomenon , To a large extent, the two projects I participated in failed to achieve results , Feel like a waste of time .

My first project in Netease game is “ Extraordinary pioneer ”, This game has not been launched yet . The objective reason is that no version number was issued , The subjective reason is that the research and development direction of the game is always changed , At the beginning, benchmarking “ Watchman pioneer ” and “APEX”, These two games 2019 About years ago , It was also popular in China for a while , Now there is no sound . The team also noticed this change in the direction of players , So the project adjustment is benchmarked as “ Escape from takov ”, This game has been popular in China for a year .

Constantly adjust the direction “ Extraordinary pioneer ”, It has not been brought to the market for a long time , Now the regulation of edition number distribution is very tight , It is expected that this game will also be difficult to get the version number . The project is too late to go online , Leaders are always waving batons , As a result, our grass-roots work will always be overturned and restarted , R & D itself is a little more tiring than ordinary posts , Frequent adjustment also makes me more tired .

I later joined the cherry blossom studio of Netease , This studio mainly makes an end game . This game has been done 3-4 year , It's not on the market yet . The main producer is Japanese , There are some frictions between management culture and making regulations , The progress of the project is relatively slow .

People who play games have an ideal , Is to launch a popular game as soon as possible , Not just for dividends , It is also one of my own achievements . unfortunately , Neither of the two projects I work on has prospects , In addition, Netease's own salary is not too high , This made me decide to leave .

Of course , Whether I leave or the project fails , In fact, it has no impact on Netease Games . Netease game and Tencent game system are also similar , All are studio systems . A studio needs only one successful project , other 9 It doesn't matter if a project fails , Playing games is a bit like venture capital .

So you see , Guangzhou Netease games are mainly hand Games , Hangzhou Netease games are mainly partial end games , Beijing Netease games have no sense of existence , It seems that I haven't achieved anything in the past two years , Disbanding and layoffs is a natural thing .

Netease except 2019 There was a slightly larger layoff in , In fact, there have been no layoffs in recent years . The main daily benefits are not high , Sometimes cultural gifts given during festivals , I think it's better to send hundreds of dollars . It is often said that Tencent Tianmei studio received 20 Months of bonus , I haven't experienced it in Netease .

Two years as a core R & D post in Netease , There is no more profound memory except failure , So I left looking for new development space .

03 

Low pay , Do not compete, do not compete, compare Buddhism , Don't be the first , Be used to picking up leaks

I left Netease media last year ,2017 To join in , In Netease, it's almost 3 More than a year .

Netease has offices in different cities such as Hangzhou headquarters and Beijing Branch , I base It's Beijing. . Netease media, where I work, is a marginal business in the whole Netease Group , Independent of the Group , self-sustaining , Ding Lei, founder of Netease, hardly manages this business , The team size is 1000 Many people .

Leave Netease , On the one hand, I want to get out of my comfort zone , On the other hand, the salary of the company is low . Compared with other Internet manufacturers , Netease is a stingy Internet company in terms of benefits , Don't give employees stock . Like Baidu , General promotion P6 There will be a certain proportion of stocks , Even if Baidu's performance declines , to P5 Also issued certain shares . Ali P7 There are stocks when you enter the company , Inside P6 Salary adjustment also has stocks . But Netease is very demanding , need M3 Only the above can have group shares , This means that only senior directors 、 People above the general manager level are qualified to get the company's shares . For ordinary employees and even middle-level cadres , Unfriendly .

It is said that Netease is more suitable for the elderly , You bet , Netease is one of the companies that do a good job in employee security . Netease hardly layoffs , Many employees choose to leave naturally . It's all revealed that Netease Beijing is laying off staff this year , But generally speaking , Netease is a company with better cost control , The proportion of personnel turnover shall not exceed 10%. Last year's performance fell, and small-scale layoffs , It's just about leaving employees HC Lock the , No more hiring .

Netease doesn't work hard , The rhythm is not fast , The interior is not very voluminous , Performance appraisal is not very strict , Hardly will KPI、OKR Quantitative distribution to individuals , Not so oppressive to employees , Employees will not have such a strong sense of anxiety . Seldom work overtime , I have been in Netease for more than three years , There is only a short period of time to encourage overtime , There is overtime pay , At that time, the company seemed to encourage innovative projects . Netease has few people 996, General company 6 spot 30 Separate meals , I'll go down for dinner and come back ,7 spot 30 No one can be seen in the branch office , All leave after work . Unlike a big factory I joined later , I have a bad time at work every day , From time to time PUA.

But in Netease , Belong to “ Slowly towards death ”, It's like boiling frogs in warm water . People with career ideals , Maybe I won't settle for staying in the comfortable circle of Netease .

Netease's internal gene is to fight without grabbing , Compare the Buddhist system , Don't be the first , Be used to picking up leaks , Like to bet on tuyeres and business models that have been verified by other Internet manufacturers . Netease's top-down cultural concept is to think clearly before doing . Naturally, many tuyeres are missed . Ding Lei himself admitted that he was even proud of it , Earlier, he said at the anniversary , After 20 years of entrepreneurship, I missed all the opportunities .

Netease media is not without any self-help measures . internal , Previously, Netease media has tried to change the Buddhist style , Let employees roll up , But employees are more resistant , In the end, it's over . foreign , Netease News has always been a big buy . Hearsay , Netease News spent every year before 5 The budget is about 100 million , Buy app store traffic , Buy pre installed , The fees are very expensive . Of course, the industry will buy , More than Netease . But the impact of we media and short video is too fierce , Netease News business is shrinking ,DAU From tens of millions before , It has fallen to millions now , Falling all the way down .

Netease wants to make short videos , Do not have this gene . Netease has also made many defensive moves , Push new products , Incubate innovative projects , Like products for the elderly , Engage in small programs , Do community , Make a circle , Metacosmic social , But there seems to be no big news . Maybe because Netease's project management ability is general .

04 

Silently make money for Netease , I didn't earn much

I was doing game competition operation in Netease , The main task is to expand the player ecosystem of the game .

Many players think that Netease E-sports competition , It is a game competition on Blizzard battle. Net platform represented by Netease . exactly , Those games are quite famous ,《 warcraft 》、《 diablo 》、《 starcraft 》 and 《 Watchman pioneer 》 etc. , But these games are operated by Netease , And we are not a subsidiary .

We are Netease E-sports NeXT company , Mainly responsible for Netease self-developed game competition , such as 《 Fantasy westward journey 》《 A decisive battle in Pingan 》 etc. . These brush copy Games , In fact, you can also compete , But who is krypton Jinduo , Who can almost win .

Our style is different from Tencent , Their games are basically E-sports , Pursue fair competition . Most Netease games don't emphasize competition , More is to recharge and buy equipment upgrades . So the competition system of Netease E-sports , And the familiar Tencent KPL、LPL The system is different . Here I also suggest many friends who are interested in E-sports , Don't join Netease E-sports rashly , The actual situation is different from everyone's imagination .

I have experienced a long time of study myself , Many Netease games have never been played , In order to operate well , You must go deep to play . But the cost of krypton , The company does not reimburse . What's that , I work in Netease game operation , The biggest trouble is KPI pressure .

We are not the same as ordinary events , The indicators for the evaluation of the competition operation of other companies , It is mainly the online and offline popularity of the event , For example, how many people participate and watch , But we are trying to increase the proportion of return and payment . You may be confused , How to count the data of such a long tail of a game , In fact, Netease has formulas and systems , These grades can be specially calculated , And statistics to individuals .

This makes us need to participate in more things , How to run the competition well is the foundation , Guide new players to register and old players to consume , Are things that must be done . Fortunately, the pay atmosphere of Netease games is relatively strong , New tour 《 Harry Potter magic Awakening 》 One year after the launch, the revenue will reach 2 Billion dollars , go online 20 Year of 《 Fantasy westward journey 》 One year to earn 90 One hundred million yuan .

We are almost in operation 15 Games , There are competitions in spring, summer, autumn and winter , Hundreds of games a year . Silently make money for Netease , I didn't earn much , This is also the main reason why my mind changed at that time .

05  It's not that I don't love Netease enough , Just want to try a broader world

Netease is an early time to go to sea in China , Internet companies with large scale go to sea . The reason behind it is easy to understand , It is easy for me to give an example .

《 The wilderness act 》 It is a chicken eating game that Netease launched earlier in the domestic market , Also received a wave of advance dividends . But then Tencent launched 《 Game for Peace 》 after , Promote through wechat and other social channels ,《 The wilderness act 》 It won't work soon , After being forced to go to sea , Now this game is developing well in Japan .

Many businesses of Netease are active and passive , What we do is overseas talent marketing , To put it bluntly KOL Put on the . We have the celebrity economy database , In many countries YouTube、INs and TikTok Internet celebrities can be contacted , The prices of foreign Internet celebrities are also very different , Some celebrity prices can reach every time 50 Million dollars of cooperation expenses .

We not only make Netease's own games 、 E-commerce goes to sea , Also accept the cooperation of third parties . So we are not a cost center , It is also the Revenue Department . Use our resources , Receive some customer services that need to go to sea , This may be a manifestation of ourselves .

I worked here for two years , Frankly speaking, the pressure is not great , But there is no more room for development , A year 16 pay , To tell the truth, you can't get rich or die of hunger . Recent layoffs in Netease Beijing , Some friends asked me about it . This makes me determined to find opportunities to do something bigger , After all, I also have resources , It would be better to go out and cash in .

Now, Netease's sea going direction is mainly Southeast Asia 、 Japan 、 India, these countries and regions , This is also the direction for many domestic companies to go to sea . They make their own marketing channels , These resources will be difficult to establish for a while , Netease as a mature large company , The foundation of this aspect lies in .

I think this is the advantage of Netease , Although there is no single core advantage business , After each business is independent, it is a medium-sized factory , But its overall connotation lies in , Also let us actually have accumulation . Many new game companies go to sea , These marketing teams have to be built slowly , Of course, they also have a higher salary , This is also the reason why I have seen many opportunities recently . It's not that I don't love Netease enough , Just want to try a broader world .