Do you know the private domain traffic in app?

Speaking of private domain traffic , First of all, what can you think of ？ Wechat Business ？ still ……

Baidu Encyclopedia private domain traffic refers to from the public domain （internet）、 Other domain ( platform 、 Media channel 、 Partners, etc ) Drain to your own private domain （ Official website 、 Customer list ）, And the traffic generated by the private domain itself ( visitor ).

But you know how to get through applet app Private domain traffic in ？ Today, let's talk about small programs .

Small programs reshape the new era of consumption

Applet is an application that can be used without downloading and installing , It really realizes the application “ Within reach ” The dream of , Users can scan or search to open the application . Following 2017 In, wechat launched a small program for the first time , After four years of development , Baidu 、 Today's headlines have entered the Bureau , Launch your own app .

2022 In, Tencent holdings released its first quarter performance report . According to the report ： The number of daily active accounts of applet has exceeded 5 Billion . Small programs have changed users' consumption habits . At retail 、 Catering and livelihood Services , The total amount of consumer transactions contributed by applets kept growing .

According to the data of Aladdin Institute , By 2021 By the end of year , Breakthrough in the number of small programs in the whole network 700 m , Applet developer breakthrough 300 ten thousand ,DAU exceed 4.5 Billion .

In terms of user behavior , The use period of applet runs through daily life , The proportion of life service visits increased . Compare with 2021 In, the proportion of new users entering small programs through QR code and active search has increased significantly , It shows that users' habits and interests in small programs are further enhanced , At the same time, the proportion of active users entering small programs through official account and QR code has also increased synchronously .

Current consultation 、 social contact 、 shopping 、 Entertainment and game applets have a large number of users and attract developers . Relatively speaking , On wechat 、 In product scenarios such as Alipay , The development potential of entertainment and shopping apps is higher , At present, many developers turn their attention to e-commerce 、 In the development of tool applet .

The applet becomes a public domain traffic drainage artifact

Large Internet platforms such as jd.com 、 Alipay and others have also opened many small program application traffic entrance in their ecosystem. . For retailers , This is a cross giant 、 The integration of public and private traffic across the network , It represents that the business operation tools usher in a decisive innovation . Applet applications have gradually become multi social platforms , Or it is a sharp tool for the drainage of public traffic .

With the expansion of wechat ecology , And the multi entry traffic of wechat for applet applications “ support ”, There is a wave of playing methods drained through small programs in wechat ecology ：

1、 Official account menu related applet 2、 Jump between applets

3、 Social fission reduction , Achieve rapid transformation ： After shopping in the app , Will get “ Wechat Lijin ”, Users will “ Vertical reduction of gold ” Share with friends / Wechat group at the same time , I have also completed the collection . meanwhile , Friends are collecting “ Vertical reduction of gold ” after , New transactions can also be completed through quick entry . Through social fission , Bring new traffic .

4、App Share with friends , Click to open the applet 5、 Official advertising space

6、 App ads nearby 7、 Template message push

8、 Promotion of new media soft text ： Place the applet entry in the middle or at the end of the article

9、 QR code Poster ： Users scan wechat to open applet application 10、......

Implementation of applet in App Drainage in ？

I'd like to introduce FinClip. Its biggest feature , Is to be able to make any  App  Run applet .

Just in your App Inside , Introduce it SDK, You can load and run external applets . except SDK, It also provides a background management system , Unified management of small programs on and off the shelf , And collecting and analyzing applet data .

FinClip Fully follow the development standards and specifications of wechat applet . in other words , The existing wechat applet can not change a line of code , Put it directly into your  App  Inside , The running effect remains unchanged , There is no need for additional secondary development and transformation , It saves a lot of labor costs .

also ,FinClip Support a variety of terminals other than mobile phones , Include  Linux、Windows、MacOS、 Kirin and other operating systems . It means ,PC  End 、 Vehicle mounted equipment 、 Smart TV can use small programs , The implementation of the applet “ A development , Run anywhere ”, Reach many traffic platforms at the same time , Not just limited to wechat Ecology .

FinClip Also developed a small program  IDE  development tool , The interface is similar to the development tool of wechat applet , Comes with debugging and real machine preview , Easy to use . You can do it here  IDE  Inside , Secondary development of existing projects , Extended functions and interfaces , Or write a small program from scratch .

FinClip With plug-in 、 The embedded 、 Lightweight and flexible product features and industry-leading advantages have enabled banks 、 negotiable securities 、 government administration versus business enterprise 、 Online retailers 、 aviation 、 Park 、 Retail and many other industries , Open the bank in the boundless 、 Digital brokerage 、 Regulatory and compliance technology 、 E-government 、 Innovative application cases with distinctive features have been formed in the fields of information and innovation . Now log in to the official website and click consultation to obtain industry solutions ！

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FinClip There is a community edition , Free for individual developers ; There are also enterprise versions , But you need to pay annually , Or buy exclusive private services .

If your App Or desktop applications also want to have the ability to run small programs , Think about it FinCliphttps://www.finclip.com?channel=csdnseo. It is recommended to visit the official tutorial and product manual , Learn more about , You can sign up for a free account to try .

Applets are extensions of mobile applets , It is the extension of mobile Internet , It is a powerful tool to help users realize multi terminal drainage from the mobile Internet .