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Digital trend analysis of B2B e-commerce market mode and trading capacity in electronic components industry

2022-06-24 17:42:00 Digital commerce cloud network technology

With the high integration of industrialization and informatization , The application of electronic components has penetrated into the whole industrial field , It is the foundation and key to support the innovation and development of the whole industry . As the core and foundation of modern industry , The new electronic components industry is a strategic emerging industry that all regions strive to develop , It is also an indispensable industry for China's industrial development .

According to the data of China Electronic Components Industry Association ,2020 China's electronic components industry in ( It does not include semiconductor discrete devices and vacuum electronic device industries ) The total sales have reached 18831 One hundred million yuan ,2015-2020 Average annual growth 4.7%, The scale of production and sales of China's electronic components industry ranks first in the world . Expect to 2023 In, China's total sales of electronic components reached 2.1 Trillion yuan , It will further consolidate China's position as a major producer of global electronic components , Fully meet the needs of the information technology market .

picture source : Prospective economist

There are many categories and models of electronic components , User needs vary widely , Extremely sensitive to price , The price is too high to take orders , Pricing too low is unprofitable , The investment of platform operation is very high , This makes B2B The e-commerce platform has become a kind of platform that looks beautiful , But in fact, it is extremely difficult to exist .

Electronic components product Pattern

1、 Diversification of profit models : Electronic components Support self support + Joint venture model , From single category to multi category expansion , Support the operation of millions of members of the platform , Support the platform GMV Hundred million level improvement , Meet the business model needs of the business platform at all stages of development .

2、20+ Flexible configuration of functional modules : Electronic components B2B E-commerce can form a unique sales process , Effectively control the whole sales process , Improve sales management efficiency .B2B Refined operation , Comprehensively improve the conversion rate of clues .

3、“ Four flow unification ” Supply chain transaction system : Electronic components B2B Integrate upstream and downstream resources in the supply chain , Combined with logistics 、 Storage 、 machining 、 Delivery 、 A series of innovative services such as supply chain finance , adopt B2B E-commerce transactions fully realize enterprise business flow 、 logistics 、 Capital flow 、 Information flow “ Four flow unification ”.

Electronic components industry B2B Trading power

Customize the platform homepage

comparison B2C Enterprises ,B2B The decision-making complexity of enterprises with target customers is high 、 The characteristic of long period , therefore B2B The development of e-commerce platform not only needs to meet the transaction behavior of decision makers , We also need a service guidance tool from beginning to end to meet the needs of customers , Electronic components B2B You can customize the workbench on the homepage of the mall , Around the center of the store 、 Order center 、 Trading Center 、 Contract management 、 Commodity management 、 Fund account management 、 Logistics, after-sales, etc ,B2B The platform clearly shows the whole transaction process , The user can quickly jump to the desired page with one click . 

RFQ / quotation purchase

adopt B2B Platform purchasers release purchase requirements 、 Supplier online quotation , Suppliers release supply information , The purchaser makes an inquiry , Realize the information sharing of procurement information and supply information 、 Information matching , Accurately connect supply and demand , married deal . It can quickly capture massive data in the system , Improve business efficiency , Reduce labor costs .

Electronic contract management

In terms of contract management functions , Enterprises automatically create electronic contracts , Enterprises provide E-contract templates 、 Electronic signature , Convenient procurement collaboration , And ensure that B2B The authenticity and reliability of the platform contracting entity , Greatly improve work efficiency .

Purchase order management

stay B2B E-commerce transactions , Enterprise purchase orders can be automatically generated , Order status is updated in real time , adopt B2B The platform reconciliates in time , Simplify the enterprise procurement approval process , It can be in B2B Order query on , Achieve timely order control .

Payment management

B2B E-commerce meets the diversified payment methods of enterprises , Provide flexible and professional B2B Fund settlement function , Support large amount gateway payment 、 refund 、 Safety guarantee 、 High quality services such as error handling .

In the context of the rapid development of the Internet , The market expansion scope of electronic components industry is also growing , Actively embrace the digital wave , With the help of B2B E-commerce platform helps electronic components occupy the market , Expand the scale of the enterprise , Realize refined operation , Drive performance growth .

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