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How to use SEO to increase the inquiry volume?
2022-06-24 17:24:00 【Batman it】
We do Baidu SEO What is the purpose of ranking ? Maybe you'll blurt out : For the promotion of ranking , But this is SEO All of it ? Is not the case, , If there is no inquiry volume at the enterprise station , What's the use of ranking first ? So we know ,SEO It's just a tool , It is necessary to increase the number of inquiries before the top rank can be converted .
that , How to use SEO Increase the volume of enquiries ?
Based on previous Internet sales experience , We will elaborate through the following :
One . Why should we increase the volume of enquiries
We know how to do SEO Ranking is just SEO A necessary step in , And the later inquiry quantity is our demand , If it's an enterprise station , We have increased the number of inquiries on the website, that is, we have increased the sales of the enterprise , Although we still need the conversion after inquiry , But there is no conversion without inquiry , Therefore, the steps for us to do well in network marketing are :SEO rank the top - Increase the number of consultations - Finally, do the transformation .
Two . How to increase the quantity of enquiries
Since the inquiry volume is an important part of network marketing , We should be cautious about , In general, we can increase the volume of enquiries by .
1. ranking
No doubt , The number of inquiries can only be increased by ranking high , As we mentioned above , What else is there to raise the ranking ?
To increase the number of inquiries is not to keep ranking first on the home page , Maximize the amount of inquiries in one day , But it needs to keep the website ranking high for a long time , To increase the trust of users of the website , It can be said to maximize the increase in the volume of inquiries , So we suggest doing SEO Use white hats SEO methods .
2. Flow purification
At the same time we do SEO Also purify the flow , If you are arranging some big words , Although the traffic soared , However, the actual inquiry volume does not necessarily rise with it , such as : You are engaged in Dalian decoration business , But I used the word "decoration" , Although the flow is large , But the word has no regional orientation , Conversion rate polar , For the resources invested in the website , It can be said that there is no cost performance .
3. User experience
do SEO It's about user experience , Believe most seoer That's what they say , But how many can really do a good job of user experience seoer Well ? Because different industries , Users are not alike , So the user experience of any website is different , We can study the user experience through the following points :
① Expand the needs of users
Who is the user group ? It cannot be simply considered that the user group is the one who purchases the goods , We need to make a detailed analysis. We use the decoration station as an example :
If the company is mainly paperback , The age of users is mostly 25-35 direct , Because this is the age of decorating the wedding room , Because of the current economic depression , The decoration cost is bound to be tight , Therefore, our website should do a good job in all kinds of affordable promotional activities , But now there are many petty bourgeoisie customers , Can we appropriately promote more cases of Nordic style ? And so on. These are all problems to meet the needs of users .
② Do user analysis for products
For products , Products we promote , Why do users buy ? Why buy on your website ? And so on are the directions we should consider to make user experience .
4. Different channels of drainage
Although it is a website SEO, But we can't be rigid , Expand your thinking , Nowadays, it is a necessary way for enterprises to promote new media , The biggest disadvantage of new media compared with websites is , The plasticity of new media is too low , Follow the same pattern , But it has a huge number of users , We can make use of new media for drainage , To the website and further transform to improve the inquiry volume , Not all the time SEO Drain your mind ?
summary : Ways and means to increase the volume of enquiries , Different industries , But as long as you think carefully , There is bound to be something , Above contents , For reference only .
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