Jay Chou's live broadcast was watched by more than 6.54 million people, with a total interaction volume of 450million, helping Kwai break the record again

7 month 18 Japan 19 spot , Jay Chou's exclusive live broadcast of Kwai officially began , Share the secrets of new works .
As the top stream in the Chinese music world that the whole people pay attention to , The popularity of this live broadcast continues to soar , The number of appointments exceeded 1000 More than one , The account rose two days before the live broadcast 600.9 ten thousand , The number of account followers has reached 4214.2 ten thousand .

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1、654 Ten thousand people watch it online , Mr. Zhou shares the secrets that can be said

This live broadcast , It's Jay Chou after a while 6 The exclusive live broadcast after the launch of the new album in . Kwai in the new song MV Launched at the same time “ Fontana di Trevi ” function , among “ Jay Chou has a live broadcast “5 Gained more than in days 130 Ten thousand likes .

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Since Kwai officially announced the live broadcast of Jay Chou , The number of appointments is rising , A breakthrough has been made before the broadcast 1000 More than one , Set a new platform record for the number of reservations of Kwai single anchor live broadcast , According to the staff of Kwai , Is preparing to apply for Guinness World Records .

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During the live broadcast , The maximum number of people online at the same time reached 654 ten thousand , The total number of online viewers broke 1.1 Billion , It explains what top class is with strength .

▲ picture source [email protected] Screenshot of Zhou's live room
The first time of broadcasting , In the host Ken Welcome , Jay Chou appeared in the live broadcast room , After three minutes of broadcasting, the popularity soared by one million , And in the live broadcast all night , Constantly refresh “ Jay Chou ”、“ jay ” Bullet curtain of , It can be seen that fans are boiling with enthusiasm .

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Leave a message through the comment area “ Pink ocean ” Live welfare activities , Have a chance to draw Jay Chou's complete set 20 Anniversary album vinyl album plus collection , Attracted everyone's enthusiastic participation .
In sharing the first secret that can be said , Welcome to the first mysterious guest live tonight , Jay Chou and Chen Rui played together for the first time 《 The greatest work 》, Let the online audience enjoy an auditory feast , Immediately , Like number breakthrough 990 ten thousand , The number of spectators rushed up 250 ten thousand +.

▲ picture source [email protected] Screenshot of Zhou's live room
In the second secret that can be said , Jay Chou watched the creation of this new single by netizens , Online correcting homework . The third secret that can be said is the first exposure that fans have been waiting for 《 Travels of the week 2》 Highlights .
At the end of the broadcast , released 「 Brotherhood 」 Soon to go online , You can make an appointment for Jay Chou's online brotherhood , Ask for a song with Jay Chou 、 Interaction .

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Besides , On the air , Fang Wenshan 、 Lang Lang 、 Liugenghong and other friends also appeared in the comment area of the live broadcast room , Brush for Jay Chou one after another “ Bubble Tea ” To support .

▲ picture source [email protected] Screenshot of Zhou's live room
Jay Chou also said that all the reward income from the live broadcast will be donated to the China Rural Development Foundation , According to informed netizens ：“ Jay Chou donated 30 million for the last Kwai live broadcast （ Fans reward ）, The data has not been calculated yet , But it will not be lower than the last time .”

2、 Create an artistic atmosphere , Kwai talent fancy talent Art

Jay Chou's exclusive live broadcast this time , One highlight is that the scene layout of the live broadcast is full of artistic flavor , Not only decorate a wall of records and posters , You can also see the beautiful scenery of Sydney Opera House , Full of rich artistic atmosphere .

▲ picture source [email protected] Screenshot of Zhou's live room
7 month 8 Japan ,@ Classmate Zhou uploaded it exclusively in Kwai “ The greatest work ” Piano accompaniment , An invitation to the fans to co shoot , The video has been 23329.9w And 312.8w I like it a lot .

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More Than This , stay # Sing with Jay Chou # In the exclusive interaction of , Included 4117 A high-quality work , The playback volume is also as high as 4.2 Billion .

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And the Kwai who were corrected by Jay Chou online in the live broadcast are also doing their work together .
@ Latin American Diva Camila、@ The door E、@ Ukraine xiaobaiyang and Lao Tao are right 《 The greatest work 》 International singing , In Spanish 、 Japanese 、 Russian 、 Sing in English and other foreign languages .
@ Cai Chuan 、@ Touch Peng, touch Peng 、@Zina Zina is right 《 The greatest work 》 Playing musical instruments , There is no lack of a large number of Kwai “ Whole work ” The talented people showed their love for Jay Chou .

▲ picture source [email protected] Screenshot of Zhou's live room
From these anchors selected by Kwai to flop , The content ecological community of Kwai is getting richer , It not only shows the super talent and ability of Kwai anchors , It also embodies the tolerance and support for multiculturalism .

3、 Invite two national superstars , Whether the traffic war is successful

From Jackie Chan in June to Jay Chou in July , In less than a month , There are already two top stars in the exclusive live broadcast of Kwai .
before ,6 month 25 Japan 8 spot , Jackie Chan made his first global live show in Kwai , adopt “ Break through the secret room ” Live broadcast of , In Li AI 、 Nicholas Tse 、 Joey Yung 、 With the help of stars such as Huang Zitao , Push the live broadcast atmosphere to a climax for many times . Final , The highest number of online people in this live broadcast is nearly 500 ten thousand people , The highest number of likes 3.2 Billion .

▲ picture source [email protected] Screenshot of Jackie Chan live studio
And this time , As the Kwai who won Jay Chou's only Chinese social platform , It also has exclusive gags 、 A series of exclusive content such as co shooting and interactive play , Set off a wave of fans again .
With the launch of the new album , This time even Fang Wenshan settled in Kwai , And in 7 month 15 Japan 13 When Kwai opened its live broadcast debut . Reveal the story behind Jay Chou's new song in the live broadcast .

▲ picture source [email protected] Screenshot of fangwenshan live studio
The purpose of Kwai inviting stars is to get traffic , In addition to improving user stickiness , There is also a breakthrough in seeking to sink the market , Improve your tonality .
In the live studio of Jackie Chan and Jay Chou , The proportion of super first tier cities led by Beijing is higher , This is in obvious contrast to the positioning of Kwai in the sinking market , Perhaps the live broadcast of stars is also a way for Kwai to gain more recognition from the first and second tier people .

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In addition, Jackie Chan and Jay Chou have a wide range of fans , Be able to include all age groups , And has strong consumption ability . For the platform , It is a good opportunity to attract audiences and commercialize transformation .

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2022 The first quarter report of , Kwai further improves user acquisition efficiency and user retention , User data in 2022 Set a new record in the first quarter of . During the reporting period , The average daily active users and average monthly active users of Kwai application are respectively 3.455 Billion 、5.979 Billion , Year-on-year growth 17%、15%.
With the growth of short video platforms, it has entered a plateau ,“ Traffic anxiety ” Inevitable , Whether it's a star's social account 、 premiere 、 Online concerts , In fact, it is a traffic duel between major platforms .
continuity 2 Months , Kwai faces continuous blessing of two major flows , I'm still fully prepared , Combine the localized characteristic content of Kwai with reality , It achieves the dual effect of drainage and sedimentation .
Statement ： The pictures used in the text are annotated .