"How to carry out industrial positioning" in local / Park industrial planning

Industrial development strategy is the core of a regional or urban development strategy , Industrial planning is a specific measure to build a carrier for regional industrial development , It is the soul of regional industrial development . The first step of industrial planning is industrial positioning , Whether it is the regional industrial planning or the industrial planning of the park , How to take this first step , Find the right industrial orientation , Particularly important .

The so-called industrial positioning refers to the comprehensive and unique advantages of a certain region 、 The stage of economic development and the operation characteristics of various industries , Reasonably carry out industrial development planning and layout , Identify leading industries 、 Pillar industries and basic industries .

Many industrial parks are at the beginning of construction , In order to recover funds as soon as possible , Reduce the vacancy rate in the park , So at the beginning of attracting investment , In order to attract enterprises to settle in , There are almost no thresholds or audits , No matter whether the settled enterprises conform to the orientation of the park , The size of the enterprise , All's fish that comes to his net , As a result, the enterprises in the industrial park are mixed , The layout is disorderly , Unclear industrial positioning . Besides , Because there is no unified layout plan , Various industries are mixed , As a result, scale effect cannot be formed 、 Industrial agglomeration effect , It restricts the future development . So how to position the industry ?

First of all 、 By country 、 province 、 City 、 The planning of the district for local economic development and industrial development is a general principle ：

Country 、 province 、 City 、 The district has certain top-level planning for local industries , From the past 13th five year plan , Up to now, the 14th five year plan , Country 、 province ( City ) There will be special support policies for the planned industries , If the local government has the ability to undertake the landing of the industry , Then we can carry out positioning planning around relevant industries . Policy implementation is the key to industrial positioning based on policy advantages , One side , The park needs to visit relevant enterprises , Deeply understand the difficulty of policy implementation 、 The proportion of bid winning enterprises 、 Amount and cycle of funds to be realized ; On the other hand , The park should take the initiative to establish a close relationship with the government , Ensure that the policies contained in the document can be effectively implemented in the park .

second 、 It should be fully combined with the actual local conditions , Consider local resource endowments 、 Location advantage 、 Industrial foundation 、 Make rational and objective judgments on traffic and other factors to develop advantageous industries ：

Industrial parks should give full play to the resource advantages of the region , Guided by the scientific outlook on Development , On the premise of effective utilization , Turn resource advantages into economic advantages . The regional advantages of a region are mainly caused by natural resources 、 Labour 、 Industrial agglomeration 、 Location 、 Traffic and other factors determine , Most industrial parks should rely on these regional advantages to establish their own industrial positioning .

Besides , The local industrial base is also the main factor determining the positioning of the industrial park , The industrial base of a region , It's this area in a phase time , Resource support 、 Comprehensive reflection of policy support and talent support . If the local area has a good industrial foundation , The park can be based on the original industry , Develop and expand relevant industries , Carry out industrial investment attraction for the original industries , And carry out investment attraction for upstream and downstream supporting industries around the industrial chain , Form industrial agglomeration .

Third 、 We should comprehensively consider the industrial development and planning layout of the surrounding areas , Form regional division of labor, cooperation and dislocation development ：

The present , With the continuous development of regional economy , Regional division of labor and cooperation are also deepening , It is required to strengthen the association between regional cities , Strengthen division of labor and cooperation , Coordinated development , Therefore, the park should conduct in-depth research on regional division of labor and cooperation when positioning the industry , And maintain smooth communication with the government , To get accurate information . If the regional industrial layout and division of labor and cooperation are not fully considered in the industrial positioning 、 Dislocation development , It will lead to serious homogenization of regional industries , So as to fall into a vicious circle of competition , Choking industry development , This is also a serious problem faced by many regional industries in China .

Fourth 、 Industrial upgrading and transfer are also important factors for industrial positioning ：

After a certain stage of development, the Industrial Park , The industrial structure needs to be adjusted , Upgrade , So as to promote the sustainable development of the industrial park , Therefore, the industrial orientation should fully consider the direction of industrial upgrading 、 Path and destination , Industrial orientation guided by industrial upgrading .

For undertaking industrial transfer , Usually new industrial parks are built “ Endogenous power ” And emerging industries “ Hematopoiesis ” Ability is generally not strong , Both need to rely on industrial transfer cooperation to consolidate their own industrial foundation , Regions rich in land resources and labor resources have taken undertaking industrial transfer as an important direction for attracting investment . Some regions cooperate with developed regions , Carry out targeted industrial transfer , Its industrial positioning is also mainly based on industrial transfer .

Five degrees easy chain industry digital management platform , Rely on a strong industrial database 、 Artificial intelligence algorithm model and professional research team , Comprehensive analysis of regional policy environment 、 Resource endowment 、 Location advantage 、 Industrial foundation 、 Division of labor and cooperation 、 Multi dimensional information such as industrial upgrading and transfer , Assist the local industrial development department to carry out scientific industrial positioning .

In industrial planning , Industrial positioning is the decisive factor to guide the healthy development of the region , Correct industrial positioning can make the clusters of various production factors and a large number of related industries form positive external effects , vice versa , The wrong industrial orientation will make the regional economic development sink into a quagmire .