Not only products, FAW Toyota can give you "all-round" peace of mind

Mention the brand of FAW Toyota , I believe everyone is familiar with it , From the earliest corolla 、 Wich , Then to Carola 、RAV4 Rong Fang , Then to Prado 、 Crown, etc , It has launched a lot of classic models . Once upon a time , It gives all car owners the impression that the car is durable and does not like to be damaged 、 Large fuel-efficient space , But these years , As times change , FAW Toyota's thinking is also constantly optimized , Each new car not only keeps its former advantages , Also use TNGA Empower , Better materials 、 Stronger configuration 、 More fun driving experience, etc .  

Just past 2021 In the year , FAW Toyota sales 86 Ten thousand units , Up year on year 8%, Produced 83.2 Ten thousand new cars , Up year on year 7%, All major car companies are shouting “ Chip shortage pressure is too difficult ” When , FAW Toyota's sales performance is quite brilliant , The main selling models are all the popular and leading products in the market segment .

I believe you will be curious 2021 FAW Toyota , What attracts consumers to achieve sales growth , I also believe you will be right 2022 FAW Toyota , What can I do 、 What kind of car 、 What new technologies are you interested in .

2021 High volume , Except for the popular cars , What is the ？

Why 80 More than ten thousand people 2021 Choose FAW Toyota ？ On the surface, it's because the car is really good , But look deeper , It is because this car company can make people feel more at ease . It's just 2021 In the year , FAW Toyota will “ Customer focus ” Our core business philosophy , In the new car 、 User experience 、 The high quality 3 They have been well implemented at all levels .

Let's start with the new car , stay 2021 FAW Toyota was based on TNGA The architecture went public 5 New car , Can do it “ People without me have ”, It makes people feel worth it .

such as ,1.5L corolla , Fuel consumption in one hundred kilometers 5.1L, The introductory guide price is less than 11 Ten thousand yuan , But the whole system is equipped with active braking + Keep these lanes 20 The active safety system is standard for models with a cost of about 10000 yuan . A joint venture car at this price , Few people have such a rich security configuration , So it's stable 5000 platform / Sales of more than months , Well understood. .  

There's more ,A+ The new entrant, Asian lion , It has a large space 、 High security 、 Low fuel consumption is the core advantage of household vehicles , And inherited for the first time PKSB Advanced safety configuration of automatic brake , It is also reassuring . Of course , FAW Toyota's main concern is 2 Brand new SUV—— Ling Fang and Huangguan Lufang .

“ Most beautiful Toyota SUV” Toyota Lingfang , It has achieved both stable quality and amazing appearance of Toyota . As a luxury crossover that pursues both driving experience and riding comfort of high-end cars SUV, The elegant and exquisite Ling Fang makes those who want to experience “ Delicacy ” People who find a real resonance .  

And crown Lu Fang , To represent “ Toyota luxury ” My priceless feelings , It has aroused many people's imagination of the golden signboard of the crown . In the super 5 Meter car length +7 Under the combination of seats , Crown Lufang brings lightness and openness 、6L Fuel consumption is good for direct use . luxury + Security + top + detailed , This is the crown Lu Fang now “ A car is hard to get ” Why , No one at the same level can achieve such comprehensive strength .  

Yes, of course , All most people can see is that the car is good enough , But they often ignore why it is good . This has to mention the efforts made by FAW Toyota behind the scenes , How to make people worry free + Peace of mind .

Create a user experience , Marketing is the key . At Ling Fang's launch conference , FAW Toyota has started the production by the manufacturer 、 The media 、 Fans and users participate together , With “ empathy 、 Create together 、 share —— Lingfang Wanzhong experience plan ” Fan experience activities with theme , Fans and users who advocate the brand , Tiktok 、 Sina and other platforms share new car experiences and life insights , Write life together .  

Through digital direct connection , Building user Ecology , FAW Toyota from meeting demand to making users happy , Achieve emotional experience and emotional interaction that exceed users' expectations .

for example ,2021 FAW Toyota supercar launched in the first half of APP, Connected to the customer 、 Distributor 、 manufacturer , Achieved sales 、 service 、 Car networking 、 Charge 、 Travel 、 Six functions of the community . so to speak , Choose FAW Toyota , It is equivalent to having a pleasant experience covering the whole life cycle of the car .  

There is a set of data that I believe you can feel , How does FAW Toyota bring warmth to its customers ：2021 year , FAW Toyota has achieved the goal of 4 Ten thousand units .

The high quality , It is the advantage of FAW Toyota .2021 In the year , FAW Toyota's sales and service satisfaction has won the double title of China Quality Association NO.1, corolla 、 Rong Fang 、 The three models of weichi won the first place in the market segment evaluated by China Quality Association . and , In the past, I bought a car / The car hurts , FAW Toyota has established the system and mechanism for operating customers , Car service starts from “ Passive response ” Into a “ Active care ”. therefore , While the sales of new cars are growing , Its sales 、 Service satisfaction has increased significantly .  

And under the chip shortage , Most enterprises are faced with no cars in stock 、 Long collection cycle 、 Terminal offers vary from large to small , FAW Toyota also relies on its own efforts to bring peace of mind to every new car owner . By various means , FAW Toyota recovered chip resources throughout the year 17.5 Ten thousand units . If you like Carola /RAV4 Rongfang and other popular cars , It only takes a short time to complete the collection , And the price performance has been very stable , There will be no case that I feel I have lost money by comparing the price of last month .

2022 Annual million sales plan , What are the benefits of buying a car ？

New Year , FAW Toyota formulated 2022 Annual plan , Anchor “ Annual sales of millions 、 More than ten million customers ” The goal of , Accelerate the transformation of digital intelligence , Three dimensional brand building . Deduce from this , We can initially feel that this enterprise is in 2022 What are you going to do in 2010 , And what new benefits it brings to you and me .

The first to bear the brunt is “ Peace of mind ”. FAW Toyota is customer-oriented , Already in 2021 Years to complete 900 Million users reached ,2022 The year will challenge the sales volume for a hundred years and welcome tens of millions of users , What matches it is pattern innovation 、 Model innovation 、 Service innovation 、 Marketing innovation 、 Technological innovation . In order to overcome the shortage of chips, the car cannot be picked up 、 Reduction of discounts and other issues , FAW Toyota will continue to 2021 The state of going all out in , Try to make the user collect the car on schedule , While maintaining the stability of terminal prices .  

secondly , With the rapid evolution of the times , We will see 2022 More digital in the year 、 More intelligent 、 The more advanced FAW Toyota . How to communicate with car owners 0 Distance direct connection , Let people who want to buy cars participate in the launch of new cars as fully as possible 、 Buying a car 、 The whole process of test drive , And research, development and promotion of forward-looking technologies . FAW Toyota will be in addition to the innovation of marketing mode , Further improve “ Look at the car 、 Buying a car 、 The car ” Digital experience .

Innovative R & D technologies will be the highlight . In the planning of FAW Toyota , To use + practical + The secure intelligent networking system is being further innovated , Such as the speed of voice interaction 、 Toyota car engine contains App application 、 Accuracy and speed of online navigation , The experience will take another step . meanwhile ,2022 FAW Toyota's new car was launched in , Brand new product 、 All new pure electric vehicles will be launched ,TNGA The framework will meet the diversified needs of Chinese consumers , FAW Toyota will also continue to “ Security + Stable + reliable ” The advantages of .  

among , New pure electric vehicle bZ4X Of particular concern . In the age of smart electric , FAW Toyota has always been full of trust , It will be more exciting .  

At the end ：

Today's FAW Toyota , It has relied on user thinking and digital transformation , Rapid development towards user operated enterprises , The elephant began to turn around . The new plan has been determined , How to implement the established strategy and achieve the goal , And in this process to achieve efficiency improvement and system strengthening , It is the next task of FAW Toyota .

From R & D to production , From management to sales , FAW Toyota is constantly adjusting , Deepen the reform , Keep alive . In consistent stability 、 durable 、 In addition to these advantages of safety , More and more new products 、 New technology 、 New services 、 New marketing will burst out , FAW Toyota, with its increasingly powerful system, will continue to attract consumers , Fuller , The strong stronger .