Aiming at the overseas pet market, "grasshand" has developed an intelligent tracking product independent of mobile phones | early project

writing | Li Xiaoxia

For a pet family , Pets are not just TA Our life accompanies 、 Emotional sustenance , More important family members .

But due to the carelessness of the excrement shoveling Officer , Such as forgetting to close the window and lock the door 、 Do not wear traction rope , Cause the hairy child to escape 、 Loss occurs frequently . According to the statistics of the world pet Association , The number of pets lost in the world every year far exceeds 10000000 only , The number of pets lost per day is about 3 More than ten thousand , Pets are lost almost every second .

In this case , Pet trackers come in handy .36 Krypton was recently exposed to 「Grasphand 」, It is a sea going brand focusing on pet intelligent tracking devices , The biggest feature of its products is completely independent of mobile phones , No cooperation required APP Use .

Grasphand Founded on 2021 year , It is mainly aimed at the American Pet group , Its first pet tracker was used in Kickstarter To launch a crowdfunding campaign , Finally raise close 6 Ten thousand dollars , Far exceed 5000 Dollar crowdfunding objectives .

Grasphand product , Chart of respondents

According to public information , The pet industry has a history of more than 100 years in the United States , The industrial chain is quite mature , And the pet market has a large number of pets 、 High penetration rate of households 、 Per capita pet consumption expenditure is high 、 Pets need strong rigidity , It is the largest pet consumption market in the world .

data display , The pet ownership rate of American families is as high as 70%, about 9050 Million families have at least one pet .2020 In, the American pet economy accounted for% of the global pet economy 40%, Number one in the world , The total expenditure on pet consumption reached 1036 Billion dollars , The compound growth rate is as high as 7.92%.

With the development of modern technology , Pet raising is becoming more intelligent , The demand for pet intelligent products is on the rise . Automatic feeder 、 Automatic water dispenser 、 Intelligent devices such as automatic cat litter pots are deeply loved by excrement shoveling officials , It can monitor the heart of pets 、 Pet wearable devices with functions such as breathing rate and location are also developing rapidly .Global Market Insights data display ,2020 - 2026 year , The compound annual growth rate of global pet wearable devices is expected to reach 23%,2026 The global shipment volume is expected to reach 7000 ten thousand .

stay Grasphand According to Caidan, the founder , Focus on the feeding of indoor scenes 、 The competition for pet intelligent products such as cleaning has become a red sea , However, pet wearable devices still have a lot of space to explore . It is reported that ,2022 The size of the American Pet smart wear market in 8 Around $100 million , The compound annual growth rate is 9%-13%, Among them pets GPS Tracking market space takes up 4 Around $100 million .

at present , The pet tracking market in the United States mainly includes Whistle 、Tractive、Petfon Waiting for players , The former 2016 It was acquired by Mars, the world's largest pet food company ,Tractive Is an Austrian company , and Petfon And Grasphand equally , Both are Chinese sea going brands .

Caidan tells 36 krypton , Almost all the products on the market now rely on APP or PC End , and Grasphand Is used independently of the mobile phone , Support point-to-point communication , Without the network , No monthly rent .“ European and American network operators are more expensive , Our products can help them save a lot of network expenses .”

Grasphand product , Chart of respondents

Research and development ,Grasphand Fully customized development , from Lora signal communication 、GPS location 、 Mold design 、 Hardware deployment 、 Data algorithm 、 The underlying software logic is developed step by step 、 Deep optimization , Ensure that functional pain points are resolved . Caidan said , Compared with the products on the market ,Grasphand The tracking distance index is actually improved 3～4 times , Standby time increases 2～3 times , The waterproof capacity has been improved from living waterproof to IP67 Water proof grade , And the connection is more stable .

This year 7 month ,Grasphand Mass production will be realized . When the tracker market reaches a certain size ,Grasphand It will also extend to pet sports sign health detection services and other businesses .

Grasphand The core teams have many years of overseas experience , The founder Caidan has 17 Years of sales and R & D management experience in consumer terminals and intelligent hardware , He was responsible for Huawei's overseas channel expansion and other businesses . Co founder Zhang Yi graduated from Huazhong University of science and technology, majoring in communication engineering ,7 Years of overseas wireless communication technology solution sales experience , Once served as the marketing director of Huawei cloud storage products .

at present ,Grasphand Financing is needed .