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Blindly expanding the scale of the meta universe has deviated from the development logic of the meta universe
2022-07-25 13:13:00 【Internet Chronicle】
When the concept of metauniverse has just been mentioned , What we just see is , The changes it brings to our social life . Now? , The meta universe we see is no longer an existence that is only applied to the social field , It goes deep into all walks of life . Everything can be metauniverse , It seems to have become a more fashionable topic .
At first glance , When everything can be metacosmic , The development of the metauniverse seems to have entered a new stage of development , What appears behind it is , The advent of the meta cosmic era . This is quite similar to the Internet era we have experienced in the past . therefore , Those who have occupied the dominant position of the meta universe are beginning to be complacent , I think they have occupied the commanding height of the meta universe era . Just like those players who have grown into giants in the Internet era , They will also become giants in the era of meta universe .
However , Is this really the case ? If the development of the metauniverse still follows the development logic of the Internet , If the end of the metauniverse still follows the development destination of the Internet , that , The so-called meta cosmic age may not be the meta cosmic age , It should be called the Internet age . therefore , When the development of the metauniverse began to take on the style of the Internet more and more , What we need to be vigilant about is , The development of the metauniverse fell into the stereotype of the Internet ; What we need to be vigilant about is , Metauniverse has become synonymous with the Internet .
The development logic of the metauniverse and the Internet is quite different
On the surface , The development logic of metauniverse and Internet is the same . They are all a process of gradually becoming people's production and lifestyle , They will fundamentally change people's production and lifestyle . therefore , Many people begin to think simply , The development logic of the metauniverse is consistent with the Internet . As long as we can take the lead in development as in the past Internet era , We can achieve results like internet giants .
therefore , What we see is that , More and more players begin to put traffic and capital , Begin to 「 Meta universe +」 Regard it as the focus of development ; therefore , What we see is that , More and more scenes and industries begin to be related to the metauniverse , More and more traffic began to gather under the meta universe . in addition , The impetus of capital , It also supports such a development trend of the meta universe , An era when everything can be metacosmic seems to have arrived .
Obviously , Such a deja vu development logic of the metauniverse , It has completely entered the strange circle of the Internet . Rather than call the development of the current meta universe the meta universe , It is better to regard the development of the meta universe as the continuation of the Internet . Obviously , This is not a true metauniverse , The metauniverse should have its own distinctive characteristics and unique development logic .
The author thinks , The development logic of the metauniverse and the Internet is quite different . Metauniverse is not an existence that regards traffic as the ultimate pursuit like the Internet , Its more functions and functions lie in the deep transformation of the traditional way of life and production , On the basis of such a transformation , Activate already silent traffic . In the process , Flow is not the most important thing for the metauniverse , Can it really bring changes to the traditional way of life and production , That's what matters .
therefore , Blindly do the scale of the metauniverse , Blindly coerce the flow of the meta universe , Have deviated from the development logic of the metauniverse . How to make the meta universe and our life , Deep integration with our production , And let it really change , Our production and life , Is the key to ensure the continued development of the metauniverse .
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