Live800 online customer service system: do business across time and space, starting from each interaction

China's Internet has entered the stage of stock competition , This is not a new proposition .

After rapid growth 10 After year , With the gradual disappearance of Internet dividends , China's economy has begun to move into an era of stock , Data display of iResearch ,2021 Mobile application daily living equipment scale in 11.06 Billion , The year-on-year increase was only 1.4%,2021 The year-on-year growth rate of single machine single day application duration is only 2.7%, The overall coverage of mobile Internet tends to be saturated .

obviously , This is not good news , The natural growth of the Internet has stagnated , So for enterprises , It means that the traffic competition is bound to become more and more fierce , The cost of traffic acquisition is rising , let me put it another way ,“ Involution ” Unavoidable . Enterprises will face more customer demands 、 More sophisticated operational challenges , How to find new drivers of sustainable growth has become the primary problem to be solved .

Some insiders said , Under the stock competition , Service is marketing . Service is not the end of sales , But the starting point of marketing , This is the trend of marketing , Provide precise service at every touchpoint , Let every customer contact become a touch , Turn into transformation , Become a business opportunity .

In this context , Customer service is being pinned on a new mission , Step onto the front desk and gradually assume part of the marketing functions . therefore , The customer service center is starting from “ Cost center ” trend “ Profit center ”, Marketing intelligent customer service system has become an inevitable trend of development . Deeply rooted in the field of online customer service 19 Year of Live800 Deep that ,Live800 Provide smarter and more efficient services through technology , Let every customer interaction become a business opportunity .

Take the initiative to contact , Get more sales opportunities

Want to take the initiative , Then passively waiting for customers to come is not a good way , Only by actively contacting customers can we get more opportunities to make orders . Online customer service system provides service invitation for enterprises 、 Active dialogue and other functions , Let customer service contact visitor marketing independently . When the customer service looks at the visitor list, they find the intended customers , You can invite a conversation now , Actively attract visitors to talk , Turn potential visitors into successful customers .

Customers never have customer service expertise , Customer service has mastered the initiative of chatting and has a greater assurance to promote the formation of orders . But because the identity of the website visitors is unknown , For different intentions 、 Visitors of different identities , The customer service will only cause the loss of customer resources if they deal with it in a general way , Get twice the result with half the effort . The online customer service system can be easily connected with the member system of the enterprise , So that customer service can safely identify member information 、 Membership level 、 Order information, etc , Customer service can efficiently prepare corresponding countermeasures according to the actual situation of customers , Recommend suitable products for customers , Targeted marketing .

Intelligent routing , Efficient differentiated marketing

Visitors must have a purpose to enter the enterprise website , Whether it's product consulting 、 Service query or participate in activities , Quick judgment of visitors' demands is the basis of a successful dialogue , The wrong script may consume the visitor's patience , Finally, it leads to the loss of visitors .

The online customer service system is based on different businesses of the enterprise 、 Different products 、 Different service channels 、 Service level 、 Service type 、 Automatic dialog routing for business function data , Accurately allocate service requests to different business groups 、 Corresponding customer service , Make the customer service prepare the script purposefully , Carry out differentiated marketing .

data mining , More evidence for enterprise marketing

In the age of big data , Reaching consumer demand and precipitating consumer data have become the double threshold of advertising marketing . This requires enterprises to master the latest data to improve the accuracy and speed of decision-making , So as to improve the success rate of marketing behavior , Therefore, obtaining the latest data has become the focus of enterprise marketing work .

The online customer service system combines big data technology to conduct multi-dimensional in-depth analysis of customer service data , Tap the business value contained in it , Help enterprises understand visitor behavior preferences 、 Product feedback , Guide the internal team to respond quickly to business changes 、 Adjust the business strategy in time , Provide multidimensional data reference for refined operation analysis .

For businesses , Online customer service system is customer service , Also a medium , It's marketing , Make good use of the online customer service system to achieve the most accurate marketing and customer service at the minimum cost .