MCN institutions are blooming everywhere: bloggers and authors should sign contracts carefully, and the industry is very deep

In recent twoorthree years, China has MCN The organization can be said to have come into being , More and more MCN Institutions and companies have sprung up . Tiktok MCN、 You know MCN、 Well quickly MCN etc. , There are many under these platforms MCN Institutions ,MCN The qualification of the institution is endowed by the platform . therefore MCN The interests of institutions and platforms are closely linked , What is? MCN What about the organization , Generally speaking, it is an intermediary and brokerage company .MCN Organizations need to sign up with many bloggers and authors , So bloggers and authors are like entertainment stars ,MCN The agency is the brokerage firm that is responsible for holding popular stars .

MCN What are the profit models of the organization

But like a brokerage ,MCN Organizations also need to be profitable , Its main profit model is the intermediary draw , Some popular bloggers and authors have a large number of fans , Bloggers and authors also need the right food . The main profit model is commercial advertising , But many bloggers and writers don't know how to negotiate commercial advertising , There is also a lack of commercial channels . and MCN Organizations can help them negotiate commercial advertisements , Draw a profit share from it , So theoretically MCN The organization certainly hopes to sign up more bloggers and authors .

At home MCN Why is the industry in chaos

On the face of it MCN Organizations and bloggers 、 Platforms are mutually beneficial , Then why is it that MCN The industry is full of chaos ？ The main reason is that many companies and enterprises see MCN The future of the industry , Get together and enter this industry . In fact, many enterprises do not have so many resources , I don't have that strength . Run for many authors and bloggers , And also to ensure the quality of the work , It requires a lot of manpower and financial resources . General enterprises with insufficient strength cannot do this at all , So there are some people who fish in troubled waters  MCN Institutions , These institutions and companies are like black - hearted intermediaries , If the blogger and the author sign up for such an organization , Then it is equal to “ extreme danger ” 了 .

Should bloggers sign up MCN Institutions

As a blogger and author , Whether to sign a contract or not MCN What about the organization ？ The contracting company can really achieve mutual benefit , Increase profits for yourself . But whether we can receive commercial advertisements , The power still lies in MCN Agency hands , If MCN The agency does not recommend you to the brand , Then you are being “ blackish ” 了 . So in signing MCN Before the organization , We should consider our own strength , If you are just a small blogger , The number of fans is also very small , Then I signed up with a certain company MCN Institutions , Such a small blogger will not be strongly recommended by general organizations and companies .

Now there are a lot of MCN Organizations are frantically robbing bloggers and authors , Because as long as one or two bloggers get angry , So for MCN Organizations make a lot of money . So even now MCN The number of institutions is increasing , But few have strength , This industry needs to be standardized , The water is too deep , Most bloggers and authors may not be able to grasp . author ： stone IT visual angle