AAVE launches lens protocol, a Web3 social media platform

Decentralized financial lending platform Aave stay Polygon The blockchain has launched Lens Protocol The ecological system , This challenge Twitter and Facebook And other centralized social media platforms . The idea came from an open letter , The purpose of the letter is to win support for , Give content creators the right to own and control their digital identities , Final Aave Introduced by the non - homogeneity of the pass （NFT） Driven Web 3 Native social networks .

At the company's Twitter Spaces In conversation ,Aave CEO and founder of Stani Kulechov It introduces Lens Protocol Mission undertaken .

“ We want to create a social media protocol , Or it is essentially a social graph . Let all files be linked , Follow the social relationships on the chain , And create an unlicensed way , Distribute content between creators and audiences .”

Kulechov And his developer team have studied the crux of the current social media platform . According to one of them in Twitter It's called @Zer0dots What the developers say ,“ We are human beings. , Not products, not numbers , Nor is it a data point .” He refers to the content in the user message , Whether it's Instagram The photos on are still tweets ,Meta or Twitter Can be sold as data to marketers . He said ,Lens Protocol Hope to eliminate “ The user is the product ” The phenomenon of , In turn, give the creators enough ownership to choose how their content is distributed .

Broadly , The protocol allows users to create profiles , This file is a completely composable NFT. These dynamic NFT Include all posts 、 Re posting 、 Comments and other generated content （ Including music 、 Commentary 、 Artwork 、 Photographic pictures and videos ） Historical record . One key difference is , The file will be bound to a wallet address . such , Owners can choose how to monetize their content . Followers can also collect content posted by others , And get tradeable attention NFT.

@Zer0dots say ：“ And you can choose who is allowed to collect the content , What logic to execute , Do you charge? , Whether to adopt joint curve subscription mode , Or just a specific address . Everything is up to you .”

stay Twitter Spaces During the meeting ,Aave The team also proposed to turn archives into a decentralized and autonomous organization （ namely DAO） The possibility of . Followers can decide through voting and authorization , How to become DAO archives .

Aave Compare this new ecosystem to an open source “ Developer's garden ”, They invite people “ Pay close attention to fertilization ”, Build social applications based on protocols 、 Analysis platform 、DAO Tools, etc . The company's goal is to reflect social interactions in real life , Get rid of the shackles of the platform's changing algorithms and policies .

at present ,Lens Protocol The code can be found in Polygon Mumbai Testnet Up test . according to Kulechov That's what I'm saying , The reason for choosing Polygon chain , Because it trades fast 、 Cost effective , And it is compatible with Ethereum virtual machine , Ability to deploy applications to any chain .

Source of contribution ：https://cointelegraph.com/news/aave-launches-web3-social-media-platform-lens-protocol