Both Chen Chunhua and Mo Yan have words of suffering

author | Zeng rang

writing |  The Bell says

The modern version of “ Scholar meets soldier , It's not clear why ”, It is being staged this July .

not long ago , Mo Yan, winner of the Nobel Prize in literature , Post a headline on your company 《 Mo yan ： These works are really not written by me 》, Use expression pack to fight online counterfeits .

Before Mo Yan published the anti counterfeiting article , Another scholar is also deeply involved , And more ferocious , This is being “ blow ” Chen Chunhua, a scholar who went to Huawei altar .

How fierce is it ？ Huawei, which has always cherished words like gold , This time, I have to make a statement —— Huawei has nothing to do with Chen Chunhua , Huawei doesn't know her , It is impossible for her to understand Huawei . The source of forcing Huawei to sell , yes “ There is... On the Internet 1 More than 10000 pieces of false information —— exaggerate 、 Interpret Professor Chen Chunhua's interpretation of Huawei 、 Comments and repeated hype ......”.

Same day , Chen Chunhua also issued a statement saying , These articles are not written by me , And a lawyer has been hired to investigate the responsibility for such infringement .

For a while , Various opinions are flying all over the Internet , It seems that scholars can't completely say how many “ Impostor ”, Without exception, they have become victims .

Although many onlookers shouted that Mo Yan's expression pack was online to crack down on counterfeiting “ lovely ”, But for Mo Yan , Perhaps more feelings may be “ Terrible and unloved ” Well . In the eyes of the author , Mo Yan, Chen Chunhua and other scholars were “ Fake name ”, In fact, there are many “ A chain plan ”—— Out of thin air 、 do one thing under cover of another 、 Fish in troubled waters and so on , Be used with pure passion , The purpose behind it , Of course, it's interest .

One 、 Everything that comes out of nothing is beneficial

There is an old saying in China , be called “ Nothing to do , Either you cheat or you steal ”.

Chen Chunhua, Mo Yan and other scholars , Frequently offered “ Gallant ”—— Many people write their own golden sentences 、 article 、 works , But sign their names . Even at the expense of “ Making gods ”, Such as Ren Zhengfei and Huawei , Push Chen Chunhua onto the altar , Out of thin air .

Why? ？ It's just for benefit .

《 Thirty six plans 》 Yes “ Out of thin air ” The explanation is very clear —— Nothing shows , Lie . It's easy to feel after a long time , Therefore, nothing can not end without . Out of thin air , From falsehood to truth , From emptiness to reality , All can defeat the enemy , If you have something, you will lose the enemy .

What does that mean ？ In a nutshell , A purpose out of nothing , It's simple , Is to turn fraud into reality , Turn falsehood into reality , Because there's nothing , You cannot defeat the enemy , Only real things can defeat the enemy .

without , Then make one , Zhang Yi lured Chu to help strengthen Qin , Isn't that what happened .

Now , Some people are interested in famous scholars “ Out of thin air ”, Of course not for military “ Defeat the enemy ” Reap profit , But in content networking 、 Express flow 、 Eyeball today , Go to the market “ Impress others ” Circle powder 、 Reap profit , The purpose of making profits is also different .

Whether Mo Yan has never written a work 、 The golden sentence that has not been said is “ Fake name ”; It's something Chen Chunhua didn't write “ Shuang Wen ” Behind the waves , Can not be separated from the interests of “ Behind the scenes ”.

some people , Maybe it's for vanity . For example, someone borrowed “ Mo yan ” In the hands of , Wrote a poem 《 It would be great if you knew me 》, As a result, he was also selected into a university textbook , It is said that Mo Yan also received 400 A contribution fee of $1 .

Just imagine , If this poem , Not signed “ Mo yan ” The name of , It's hard to say whether it can still be selected into university textbooks , But the probability of being selected will probably decline . Think again , Can be selected into teaching materials , It shows that the quality of this poem will not be too bad , But why should the original author sign “ Mo yan ”, I don't give him the royalties , Can't say it publicly , It doesn't look good at all ？ In fact, it is not , At least it can satisfy vanity , Some people don't need money .

There are others , It may be for traffic . In the age of we media , Content and traffic , In fact, they are quite convoluted . If you don't believe it, look at the content , The hair is really white . The reason is simple , Actual 、 caller 、 Good stories are scarce , Especially the stories related to celebrities , Because ordinary people can't touch .

What is the most “ Cost performance ” How to obtain traffic ？ Make up stories , A story made up , It can fully guarantee freshness （ No one else said ）、 rare （ Others have never heard of ） And ensure enough “ Great point ”, Eye popping is not a piece of cake , And the protagonists of these stories are better celebrities , Bring your own traffic .

Isn't this the case with Chen Chunhua and Huawei . Look at these crazy online texts and short videos , Full of “ Chen Chunhua is called ‘ Huawei's behind the scenes strategist ’、‘ Huawei's second brain ’、‘ After listening to Chen Chunhua 3 Some suggestions , Ren Zhengfei put down his body and apologized to the former employees ’” Wait for the legend , Yes , It's legendary , It's also very attractive . Although the parties are confused （ Because it's not true ）, But I can't stand the traffic . In the age of the Internet , Isn't flow the entrance of all interests , famous 、 To make money , Which one doesn't depend on it .

Two 、 Who benefits from sneaking through the Chencang ？

For the benefit of , stay “ Out of thin air ” after , Then there is “ do one thing under cover of another ”.

If you exaggerate 、 Distorting the facts “ Shuang Wen ” Getting traffic is “ Ming Ming Road ”, that “ Profit from selling pirated books ” Namely “ do one thing under cover of another ”.

We know , Although it is all for benefit , But interest “ The cake ” Also divided into size . Behind the chenchunhua and Huawei events , The biggest gainers are Pirated booksellers —— Only a few inputs such as a genuine book and a printing press are needed , You can make a lot of money , This discerning person knows , And these people are also the originators . They go from draining to cashing , It has created a perfect business closed loop .

Liu run, the founder of runmi consulting, is in his 《 Huawei and chenchunhua are both victims . The real perpetrator , Laughing .》 It is directly pointed out in —— What many people may not know is , There is one in this world “ Pirated book marketing industry chain ”. They depend on “ Exaggerate propaganda ” Get traffic , by “ Selling pirated books ” Make a profit .

Why does Liu run say so , Because as a famous scholar , He has experienced it himself —— In an article , He was mentioned repeatedly to save a group in danger , Without him , This group has died many times .

This article put him “ Got a fright ”, Because the other group's way of this publicity book “ Very dissatisfied ”, Later, it was confirmed that “ Pirated book marketing industry chain is causing trouble ”. have a look , This routine is related to the events of Chen Chunhua and Huawei , Is it the same .

After investigation, many media also found , In numerous and chenchunhua 、 The end of Huawei and Ren Zhengfei's related articles and videos , Will put Chen Chunhua's book （ Most of them are pirated books ）, And will be Huawei 、 Ren Zhengfei 、 Peking University professors and other keywords with traffic , Highlight the title and content , And often the same content , Appear in large quantities in different accounts .

Then who makes the most profit from pirated books ？ without doubt , Or pirated booksellers . their “ Big hands and feet ” behind , Because there are huge profits .

For example , In this year 5 month , Zaozhuang Public Security Bureau cracked a case of manufacturing and selling illegal publications , The amount involved is more than 7 One hundred million yuan , Illegal gain 3200 More than ten thousand yuan . So you know , Why are these people so enthusiastic “ Making gods ” Is that right . A well-known scholar is not enough , And Huawei 、 Ren Zhengfei is such a well-known enterprise and entrepreneur .

3、 ... and 、 fish in troubled waters , It also affects fish in the pond

The continuous fermentation of Chen Chunhua and Huawei events , In addition to the pirated booksellers of the originators , It is also necessary to fish in troubled waters in the field of public opinion “ Title party ” People , They can be said to be the promoters of similar events .

It's just , Behind the revelry of a group of people , The reputation and interests of a few well-known enterprises and individuals have been damaged . Mo Yan gave an example , Such as Mo Yan's famous aphorism on the Internet “ I am only responsible for two kinds of people —— What I born and what I born ”, In fact, he didn't write it , but “ Some people criticize their three outlooks based on this ”.

It can be said that people sit in the house , The pot came from heaven , It can be regarded as suffering , Who can reason with ？ enjoy life though hard up , Fake wave with expression bag , It's Mo Yan's humorous nature , But it is also the irony of being helpless to crack down on counterfeiting .

Despite this clarification , But there must be all kinds of fake “ Mo Yan's works ”“ Mo Yan's famous Golden sentence ” It's spreading , There are also unnecessary injuries . Chen Chunhua 、 Huawei 、 Ren Zhengfei is not the same , It's not just them , Lu xun 、 Zhang Yiming 、 Wang Xing and others were not spared . In the end , true , Many people can't distinguish between false and true , Consider very fear .

Besides , Every time when such an event occurs , The protagonists of events often face “ Multiple injuries ”. such as , After event fermentation , The statement issued by Huawei was also scolded .

Someone said , Chen Chunhua is a business research scholar , I also interviewed Ren Zhengfei and Huawei , Huawei is also regarded as one of its academic research cases , Plus now the Internet information is so developed , Why did she “ It is impossible to understand Huawei ” Well ？ Huawei , Your statement is too disgraceful .

Regarding this , It is estimated that Huawei is also very helpless , After all, the original intention of the statement , Just want to get away from these hype .

Chenchunhua's statement , Some people are also dissatisfied . For example, some people say , After Huawei issued the statement , You send a statement again , Why did you go earlier , Why don't you crack down on counterfeits earlier . According to this logic , Is Mo Yan after Chen Chunhua , Write an article saying “ These works are really not written by me ” It doesn't conform to the wishes of these people .

in fact , It's just standing and talking without backache . Not to mention these personnel matters , And it's not easy for scholars to crack down on counterfeits these days —— issue 36 Year of 《 The king of fairy tales 》 Why did it stop publication , only because “ The king of fairy tales ” Zheng Yuanjie , We should deal with infringement wholeheartedly .

these , Probably all count as “ Scholar meets soldier , It's not clear why ” The world is real . Mo Yan and Chen Chunhua also have difficulties ……

* The pictures in this article are all from the Internet

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【 End 】 

Zeng rang

1 Titanium media 、 Product path 、 Everyone is a product manager and many other venture capital 、 Top 10 authors of science and technology website of the year ;

2  Judge of Huxiao Award ;

3  The writer ：【 Mobile Internet + Business opportunities in the new normal 】 Best selling author ;

4 《 China business daily 》《 Business community 》《 Business Review 》《 Sales and marketing 》 Wait for nearly ten newspapers 、 Magazine commentator ;

5  Titanium media 、36kr、 Tiger sniffing 、 Interface 、 Surging news and so on 80 Columnist ;

6 “ Brain artist ”（ Brain craftsman ） Concept proposer , Now it has evolved into “ We-Media ”, Become an industry ;

7  Tencent all media school honorary tutor 、 Communication consultant of many technology intelligence companies .