From virtual to real, digital technology makes rural funds "live"

Editor's note

recently , Seven ministries and commissions of the state have organized and compiled 《 Digital village construction guide 1.0》, among , For the rural digital inclusive finance sector ,《 guide 》 Clear division of convenient financial services 、 Agriculture related credit services 、 New agricultural insurance, etc , And put forward specific work guidance . This article will focus on “ Agricultural credit problems ”, Focusing on the characteristics and modes of risk management of agriculture related loans , This paper discusses how agricultural financial institutions use digital means to strengthen agricultural credit support 、 Improve agricultural credit services 、 Deepen rural financial reform , Let agricultural funds really “ live ” get up .

author ： Pengyiwei

The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China determined that “ Agriculture, rural areas and farmers ” The focus of work has shifted to comprehensively promoting rural revitalization , Opened up our country “ Agriculture, rural areas and farmers ” A new journey to work . With the development of digital economy , Rural Revitalization to diversification 、 The demand for multi-level financial products and services is increasingly urgent , To further promote the structural reform of the financial supply side , towards “ Agriculture, rural areas and farmers ” Provide more financial services in key areas and weak links , This year, 2 month , No. 1 central document 《 Opinions on comprehensively promoting rural revitalization and speeding up agricultural and rural modernization 》 For the first time, China clearly proposed to develop rural digital Inclusive Finance , As one of the effective ways to realize rural revitalization , Yes, get through “ The last kilometer of passage ” Of great significance .

therefore , How to use financial means to help agricultural development , Using science and technology to help rural revitalization , It has become the focus of every financial technology enterprise .

In the traditional financial model , Rural areas, especially poor areas , The capital outflow is obvious , This has led to a structural shortage of rural capital . meanwhile , Rural finance has a small demand 、 Cycle is short 、 Decentralization and other characteristics , The traditional financial services in rural areas do not match the demand , Produce adverse selection of products 、 Industry development lags behind 、 The slow increase of farmers' income level and other problems . Digital Inclusive Finance Based on digital technology and digital economy , Subverting the traditional financial “ This principle ”, Network externality , From availability 、 Cost and other aspects make up for the defects of traditional financial services , Help solve the problems of agriculture, rural areas and farmers , The long tail effect of digital financial market .

Promote rural digital Inclusive Finance , Building “ Zero contact ” Credit highway

As one of the important subjects of Inclusive Finance , The reform and development of agricultural financial institutions are supporting the rural economic and social development 、 service “ Agriculture, rural areas and farmers ” Policy plays a crucial role , Among them, credit business is to solve the contradiction between supply and demand of rural credit 、 An important force to provide financial resources for rural economic development . how “ Let the number walk more , Let farmers run errands less ”, The specific entry points for the expansion of agricultural credit business can be divided into three parts ： Digital platform 、 Digital products 、 Digital services .

Traditional credit has a lot of time and space constraints , User loans often run many times in banks , Especially in rural areas , When farmers need capital turnover most , Run to villages and towns 、 The offline outlets in the town are closed , Lead to financing “ No door ”. Financial institutions develop online service platforms , Explore online credit products , Through online banking 、 Mobile Banking 、 Applet 、 Official account allow farmers to apply for loans without leaving their homes , Improve the financing convenience of small and micro farmers .

before , Tencent cloud helped Huaxia Bank build a small and micro enterprise loan product Longshang loan on the whole line , Based on Cloud Computing 、 big data 、 Artificial intelligence and other technologies , Realize online whole process 、 Automation , User submits application from 、 Upload data to risk control audit 、 Loan , As soon as possible 2 minute .

Under the traditional credit risk management mode without standardized process , The loan application shall be approved to the headquarters level by level , Longer time consuming , For farmers with less credit information , Mainly by experience , No basis for decision . Online credit uses Internet big data more for risk control , Greatly improved the coverage of credit data , Can be applied to a wider range 、 More types of customers conduct risk assessment , Including customers with weak credit records of the people's Bank of China can also participate in credit , It can really promote the inclusive process of credit business . For example, a rural credit cooperatives through cooperation with technology companies , Extend personal credit loan to villages and towns 、 rural , Flexible financial solutions for those who are not covered by traditional credit products .

And for online customers , Due to the openness of channels , More variety of customers , This also leads to the fact that online credit risk control must do a good job in customer clustering , More refined design . meanwhile , Compared with offline customers , The online customer base is more complex , Among them, there are some Mafia gangs and the army of luokouzi , Always challenging the defense line of online credit risk control , These problems are more obvious in towns with low digital literacy , Financial institutions are getting customers through marketing 、 Online risk control, etc , Digital upgrade is also required .

Innovate the risk control and marketing mode of agriculture related credit , Build a set of “ Digitization ” Tools

With the application and popularization of financial technology , More and more financial institutions embrace digital transformation , The Internet banking model, including online credit business, has become the mainstream transformation direction of financial institutions , In the face of flow risk control 、 Technical weakness of credit risk control , It also needs to be supplemented through rich reserves of scientific and technological forces or cooperation with technology companies . For this emerging credit business , The inherent characteristics and existing management mode of agriculture related credit , It often leads to unsatisfactory cost and effect of marketing and risk control , Use technology to ensure the steady growth of credit business , The following two aspects can be innovated .

The first is the innovation of digital marketing mode . Leverage existing data and information , Including the amount of land transferred by farmers 、 Planting and breeding scale and other information , Build a customer list base . Actively participate in local government departments 、 Data platform construction of industry organizations, etc , Constantly enrich 、 Improve data sources and channels , Play the marketing support role of big data . meanwhile , Establish process 、 Decision making 、 A complete set of digital tools for management , To the user interaction process 、 Asset management 、 Automatic system construction of channel management , Comprehensively optimize the experience and efficiency of online business , Improve the online marketing level of enterprises .

Second, the innovation of digital risk control mode . Get to the countryside in time 、 Farmers collect 、 Add 、 Improve farmers' information , Especially the information of the farmers who have been granted credit ; Rely on the two committees of the village 、 Huinong financial service points found out in time 、 Feedback of early warning information ; Use modern technology , Like the Internet of things 、 Industrial Internet 、 Biometrics 、 Satellite remote sensing, etc , Production and management of farmers 、 Real time monitoring of planting and breeding , It can effectively improve the efficiency and level of post loan management .

But in the credit business , In the final analysis, it is the competition of risk control ability . Previously, Tencent security was in a cooperation with a commercial bank , Through joint modeling, the accuracy of bank risk assessment has been greatly improved , When the same channel is also underperforming , The bank will increase the pass rate from 10% Upgrade to 30% above . Same marketing cost , Through the improvement of risk control ability , Can bring 3 Times the loan . therefore , Agricultural financial institutions should build a perfect online business risk control framework , Cultivation includes pre loan , In credit , The ability to control risks in three stages after the loan .

First , Agricultural financial institutions should establish a perfect fraud prevention mechanism , Because a lot of online credit risk comes from fraud , It not only includes the fraud of the first party such as the user's false filling , It also includes the third-party fraud in which the Mafia gangs steal the identity of others to make loans , therefore , Banks can resist the threat of illegal production through targeted fraud prevention mechanism .

secondly , Banks need to establish perfect credit evaluation mechanism , Big data can be used to assess revenue liabilities and stability , To ensure the health of assets . Besides , According to the diversified characteristics of online customers , Banks need to establish customer stratification mechanism , Realize refined operation of risk control model , Adopt targeted risk control strategies for different customer groups .

On the implementation path , Agricultural financial institutions can deepen cooperation with technology enterprises , Forming the mechanism of joint defense and control through technological innovation , From tools 、 Data to algorithm capabilities are interconnected , Learn from others' strong points and close the gap . before , Tencent Tianyu assisted a bank to build an online credit business system , For banking characteristics , The exclusive anti fraud model is constructed by the federal learning technology union bank 、 Risk profile model , The effect of risk identification is better than that of general model 20%.

No matter from the policy environment 、 Industrial development or business experience , Agricultural financial institutions using digital technology to build online credit risk control systems will be the general trend of Inclusive Finance . The future credit business will also be paperless 、 Online 、 Intelligent trend deepening development , From construction “ Zero contact ” Credit highway . Driven by digital technology , The countryside is becoming a new geographical space of domestic and international double circulation , Agricultural financial institutions need to upgrade and iterate advanced digital technology to enable precision marketing , Improve risk control management and iteration efficiency , Let digital Inclusive Finance enter more rural households , Contribute to Rural Revitalization .

Reference material ：

[1] Zeng Xianyan , Mo cenwei . Identify the focus of current financial services for Rural Revitalization [J]. China financial news ,2021(08)

[2] Rural digital Inclusive Finance is an important means to realize rural revitalization [J]. Xiaoxiang Morning Post ,2021(09)