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What aspects should we start with in the feasibility analysis of dry goods?

2022-06-25 23:11:00 【Intelligence Podcast】

Product feasibility analysis refers to the analysis of product market demand 、 The supply of resources 、 Construction scale 、 Environmental impact 、 Financing 、 Profitability, etc , From a technical 、 economic 、 Social and other aspects of investigation, research, analysis and comparison , So as to give constructive opinions on the product , Provide the basis for product decision .

1. Technical feasibility

After studying the market demand , It should be considered comprehensively in combination with the technical ability of the enterprise team , See if you can meet some of the needs of the market , Achieve the value of a design .

(1) Technical risks and avoidance methods ： Conduct a comprehensive analysis of the technologies that may be used , Is there any problem that cannot be solved technically , If so, how to avoid .

(2) Product environment dependency ： Whether the product depends on a third-party platform 、 Environmental Science , If any platform is specified to be only suitable for IE、 firefox 、360 browser , Other browsers don't support .

(3) technical requirement ： It mainly analyzes the life cycle of the key technologies on which the product depends and the existing alternative technologies .

2. Economic feasibility

No matter what product or investment , Cost must be put in the first place , Only after considering the cost , Then plan out the income , Then we can discuss a feasible plan with our leaders .

(1) Labor cost ： Product research 、 analysis 、 Design 、 Development 、 test 、 How much manpower is needed for operation and maintenance , How long , What is the average cost per person per month .

(2) Software 、 Hardware cost ： Software and hardware to be purchased for product production and launch , Such as ： database 、 development tool 、 Third party software 、 The server 、 Router 、 Network and other costs .

(3) Operating costs ： Promotion after the product is put on the market 、 Marketing costs , Advertising costs, etc .

(4) Other expenses ： The cost of running the company , Office cost 、 Station cost, etc .

(5) Direct benefits ： Sales revenue of the product , Such as OA product , When users buy, they will generate a profit .

(6) Long term benefits ： How long will it take to recover the income , What is the monthly yield , Possible income fluctuation, etc .

(7) Hidden value ： Through product development , Other values that may be brought , Such as word of mouth 、 Praise 、 Industry position 、 Flow, etc .

3. Social feasibility

A good product must comply with the moral and legal requirements , It must be the market demand and it just happens to appear , But if the business opportunity is not grasped , It must only be human 、 Loss of financial resources , It will not bring any benefits to the enterprise .

(1) Legal aspects ： It means that the product cannot violate the law , Otherwise, the product will not go far , Such as gambling products .

(2) Moral aspects ： Whether the product conforms to moral standards and public aesthetics , Otherwise, it will not be accepted by the public , Such as products that spread negative social energy .

(3) Social influence ： It means that the product should solve some kind of social problems , And can bring social value . Through product promotion , The product will bring social benefits to the company , Increase social influence