How can digital collections empower economic entities?

NFT, Full name None-Fungible Token, Heterogeneous token . It refers to the use of blockchain technology to make artworks 、 written words 、 Game items and other valuable things are encrypted , A way to redefine the ownership of digital assets .NFT With transaction attribute 、 Can buy and sell . After entering the domestic market ,NFT Weakened trading and financial attributes , Objects are more collections 、 Artwork , Therefore, it is more appropriate to use digital collections . at present , Domestic Internet manufacturers 、 Content of the company 、 Traditional media companies have laid out digital collections one after another . Industry insiders say , Digital collections as a digital asset , Transparency 、 Tamper proof and unique network performance , It is irreplaceable by other products at present .

Of course , As a new thing , For digital collections, there is now a great potential for development .

 

Where are the opportunities of the new era ？

Fengcuiting, chief analyst of Cinda securities media, Internet and overseas, said ：“web3.0 The new economic system of the times may be hidden in the blockchain technology behind the digital collection .”

Use a simple example to illustrate ： This year, 1 month , Tencent's super QQ Show opens the test , In the test , Some well-known clothing consumer brands , Just make your own products like T T-shirt 、 Pants, etc , Put on the digital virtual human .

This is actually a basic prototype of the interaction between the virtual world and the real world in the future , Users of the virtual world can also use real world brands , There will even be limited editions in the real world .

In particular, such interaction should be realized in the content industry such as games , The function of confirming the right of digital collection commodities is highlighted . In the future, there may be more and more decentralized forms of commodity ownership through digital collections , And help to enhance the value of virtual goods .

However, the application and ecology of digital collections is still in its infancy , The outlook and risks are not yet clear , Many people still hold a wait-and-see attitude towards digital collections .

In this year 4 month 13 Japan , Chinese Finance Association of Internet 、 China Banking Association 、 The Securities Association of China has jointly initiated the policy of preventing NFT Initiatives related to financial risks . The proposal is clearly confirmed NFT The value of copyright and affirmation , Relevant departments also hope to continue to play NFT In the core value and role of copyright .

 

Regarding this , Fengcuiting said that the current use of initiatives rather than prohibitions or norms , As a core regulatory measure for digital collections , The strength is relatively mild .

It is worth mentioning that , At present, some cultural property exchanges have participated in the field of digital culture trading , To cooperate with the digital collection platform , For example, the cooperation between the Bank of three and the Beijing Cultural Exchange 、 Cooperation between Xinhuanet and Shanghai cultural exchange . Under the system of cultural exchange , It may lead to new developments and new trends in the way of digital collection trading .

Fengcuiting thinks , The secondary trading mechanism can still be explored , For example, it is based on the second-hand trading platform mode or auction mode . In the future, the domestic transaction tax system will continue to improve , It may promote the implementation of the secondary trading mechanism for digital collections .

The formation of digital collection ecology is inseparable from the construction of industrial chain of digital collection industry . Fengcuiting also divided the digital collection industry into infrastructure layers 、 Project creation layer and derivative application layer .

The infrastructure layer is mainly composed of companies with the layout of the whole industry chain and the distribution platforms of some digital products for the casting of digital collections 、 Provide blockchain and storage technology support for issuance and trading . Platforms and blockchains generally charge service fees as a percentage of the total project sales .

In China, the main blockchain technology support for digital collections is the alliance chain , Such as Alibaba's ant chain 、 Tencent's Zhixin chain 、 Baidu's super chain 、 Jingdong's Zhizhen chain 、 Tianhe chain of Tianzhou culture, etc .

The alliance chain takes the Alliance Party as the technical background , The right is confirmed through the consensus mechanism of the alliance and the verification node , This also puts forward requirements for the technical strength and brand reputation of Lianmeng chain .

 

The project creation layer mainly refers to some distribution platforms , Most domestic distribution platforms provide blockchain technology and traffic support for project issuance through independent research and development of blockchain technology or cooperative blockchain companies , For example, the whale detective of Alibaba 、 Tencent's magic core .

The platform side needs to have the capital and strength for continuous operation , So as to build a richer content system and content creator ecology .