"Cheating" big factories: seven product development strategies that can be referred to

All successful product engineering teams have one common point ： There is a successful product development strategy . But it is unrealistic to find a common product development strategy for different product teams .

This article introduces seven different but successful product development strategies , So you can create your own plan , Or inspired by these strategies , Improve existing strategies .

Purpose driven independent team :Spotify Strategy

World pop music streaming platform Spotify There is a characteristic in their organizational hierarchy ,Spotify There is no traditional management structure , But maintaining different groups , And there is a brand new group structure label , Called a group 、 tribe 、 Alliances and associations , It's inspired by “ Grow up thinking ”.

Combine this different organizational structure , They developed “Spotify Model ”, This is their exclusive version of the product development strategy .

This model makes every product team (“ team ”), They are free to choose the project management framework they like , For example, agile. Scrum、Kanban Or others .

Atlassian Of “ Explore Spotify Pattern ”

picture source : Spotify Model | Atlassian

Every team in the same organization performs tasks in its own way . However ,Spotify The model encourages teams to cooperate on high-level goals , When multiple teams work together to solve high-level goals , This combined team structure is called “ tribe ”.

The next level is " Branch ", It's a separate entity , In a particular field （ Such as quality assurance 、 User experience 、 Application security, etc ） It has extremely advanced professionalism . General situation ," Branch " Including senior leaders or architects , They help each team improve their product development ability .

In addition to these basic roles ,Spotify There are more categories in the model .

If you are a technical director , Hope to motivate your team to speed up the development process , At the same time, keep the collaboration between teams simple and efficient , that Spotify The pattern is worth seeing .

Reverse thinking : Amazon strategy

This is a very interesting strategy that Amazon has mastered , The main idea is to start from the perspective of customers , Reverse engineering the product .

Amazon's reverse working mode

Interestingly , They suggest starting directly with the press release , Announce products to the market . It sounds strange , But the core goal is to directly evaluate market opportunities , If the product is not suitable , This strategy is the quickest way to understand it .

If the product idea looks very popular in the market , Then the remaining steps in this strategy are completed by the internal work team .

If you focus on developing a brand new product , This customer-oriented strategy is more ideal .

product Playbook: Typeform The strategy of

“Playbook” The word is very common in American football , It refers to having a team strategy 、 Tactics and play book ,Playbook It contains hundreds of previous experiences of the team , And what works for them .

Like in sports Playbook The concept is the same ,Typeform Apply it to the product development strategy , And improve its process to a new level .

Spotify of Henrik Kniberg Illustration of

Playbook The concept of , Is to provide testable as soon as possible 、 Available products .

Playbook There are two independent main approaches to strategy , Discovery and delivery , To achieve this goal .

Find out ： Benefit by mutual discussion , Put forward a valuable product concept , Or create a high-value proposition , Solve the existing problems in the market ;

deliver ： Include the defined project scope 、 Execute the process and test the operation steps of the delivery project .

It is worth mentioning that , This strategy is not linear , And more inclined to process iteration , It allows everyone to adjust back and forth and continuously improve the product .

Suppose you plan to develop a product development strategy that will help the organization in the long run , under these circumstances , It is worth digging into this strategy , And catch what works for you .

Adapt and retain customers to the greatest extent : Netflix Strategy

As a movie streaming service provider ,Netflix Our ultimate goal is to attract more users to use their platform , And keep them as long as possible . Their product development strategy is tailored to achieve this ultimate goal , It is divided into 4 Subcategory ：

1、 Individualization 2、 Original content 3、 Watch and experience 4、 Interactive story

These key areas help them build unique products and highly recognized market brands , Keep them ahead of the competition . All development work follows the above 4 There are three categories for , And it is determined once a quarter . therefore , Each product update is committed to achieving all these goals , Ultimately provide a better customer experience .

This strategy enlightens companies that expect customers to maximize their participation .

Diversification of products and services : Google's product development strategy

From productivity tools 、 Entertainment services to Pixel Mobile phones and other hardware devices are produced by Google, a technology giant . therefore , It's interesting to peek at their product development strategy .

Google's main goal is to create an ecosystem , Capture users , Keep them , And consume more Google products . Because of their constantly improving ecosystem , The company is making more and more profits 、 Unbreakable brand awareness and attracting new Internet users .

Google is developing products , They follow the following 2 The sub strategy is remarkable .

Company and product acquisitions ： As a leader in the technology industry , Google sometimes buys emerging companies or products , then , Further develop new brand products .

Cross industry vertical integration ： Google is not limited to information technology or Internet services . They also cooperate with other industries , Such as computer hardware manufacturing 、 Marketing and entertainment , Sell their services to different industries through specialization , Create more income .

Google's product development strategy may not be directly related to small and medium-sized software companies . however , The way they implement product expansion can still be emulated by growing product teams .

Concept testing :Booking.com Strategy

The main goal of this strategy is “ Fast failure , Fast learning ”, By booking.com Pioneering . They designed several prototype versions / Concept products , Deploy to the public , And collect data to understand customer preferences and participation in their products .

When there are different versions of the same concept , This strategy ( Also known as AB test ) It is convenient to experiment and choose the best one .

When you have a preliminary product , And there are many concepts to improve existing products or functions , When you are not sure about usability , Concept testing methods are particularly helpful .

Product mentality : Winning Product strategy

Winning Product strategy is another product specialization strategy tailored to the software industry , The core of this model is “ Product thinking mode ”.

picture source :Winning product

This strategy is an all-round strategy in the life cycle of software products , It covers all stages from conception to product retirement , Focus on leading competitors .

Winning There is a community behind the product model , They released a successful product toolkit , Provides canvas and policy tools .

Suppose you are looking for a more sustainable 、 Try low-risk software product development strategies . under these circumstances ,Winning The product strategy is worth seeing .

The last thought

The product development strategy is unique , And there is no clear exposure , But it is still worth studying the available information of some popular organizations .

I believe this article can show you some insights about successful strategies , Everything goes well for you , Make your products better ！