Can yangjianyun's new media operation in 2021 bear all the expectations of the enterprise's private domain traffic demand?

At the beginning of the New Year , The author found that quite a number of enterprises have increased the recruitment of new media operation posts , Including some enterprises that have not set up new media posts in the past , thus it can be seen , More and more enterprises have realized the impact of mobile Internet on marketing activities .

But many enterprises only recruit new media operators , No other talents are prepared . It's more like a mission , Recruiting for tasks . Or to seek a self - consolation , Or to keep up with the fashion . Or is the enterprise also very confused , Also want to operate private traffic , But there's no clue , No idea , There is no complete plan and planning .

New media and we media are almost born together , In the present view , It doesn't make much difference in essence , We media is a branch in the development of new media .

In more than ten years , The new media （ We-Media ） Are typical representatives of emerging traffic , It still plays an important role in today's traffic development .

With the popularity of the concept of private domain traffic , Especially the industries that have experienced the test of the epidemic 、 Companies , We also have a deeper understanding of the Internet, especially private domain traffic , It is also more urgent to build your own private domain traffic as soon as possible .

The Internet has never stopped competing for traffic , In particular, the development of mobile Internet and mobile social networking has a more profound impact on people's lives and business operations .

New media carries the ideals of many enterprises in the development process of more than ten years , It has played a very key role in the development process of the enterprise , However, traffic is becoming more and more precious , Traffic is becoming more and more difficult to obtain today , Single new media and we media operation are not the correct posture for enterprises to actively participate in market competition .

The new media 、 We media operation is only a link in the construction and operation of enterprise private domain traffic pool , Without a complete set of supporting methods and systems, it is impossible to help enterprises achieve low-cost sales index growth , Naturally, it can not bear the expectations of enterprises about private domain traffic demand .

There are three types of enterprise traffic pools ： Subscription traffic pool ; Product flow pool ; Social traffic pool ; Each type of flow pool carries its own different functions .

The fundamental purpose of enterprises to build private domain traffic pool is ： Through operational strategy , Use the stock of users to realize the increment of users , Realize the user's fission , First, maximize private traffic revenue , So as to drive the growth of enterprise sales index . Fundamentally realize the purpose of enterprise low-cost marketing , Continuously create benefits for the enterprise .

Through the forms and functions of three different flow pools, we can see ： Single new media 、 We media operation is equivalent to chicken ribs , The whole link of private domain traffic operation cannot be opened .

Establishment of enterprise private domain traffic pool , The first is the overall layout of public traffic drainage , Secondly, according to the needs of the enterprise , Effectively deploy private domain traffic . Finally, the design of private domain traffic pool 、 Optimize the training strategy of high-value users 、 Optimize the transformation process and the whole process of community operation . Among them, we should fully consider all aspects such as operation strategy and marketing planning at all stages .

The Internet has entered the age of retention from the age of traffic , The construction of private domain must be preceded by public domain thinking , Layout of public domain drainage , Matrix thinking is essential , Is to quickly open up the public domain 、 It is an effective means to quickly realize the drainage from public domain to private domain .

The underlying logic of private domain traffic is high-quality customer connection . But here's the thing , It is also the core of the pain point that the Internet can solve . Whether it's from the public domain to the private domain , Or the operation of private domain traffic , The quality and depth of the connection are extremely important , It is also one of the cores of success or failure .

High quality content connectivity , The guidance of altruistic thinking 、 Altruistic content ; Persistent 、 Valuable content output ; Deep connection users , Understand the user , Good interaction with consumers ; Through the public domain 、 Three types of private domain traffic pools , And private traffic operation and community operation 、 The whole process of marketing planning .

author ： Yang Jianyun , The first person in the northwest Internet marketing layout , Focus on social business research and social business practice knowledge sharing .