What is the reason for the worse website SEO ranking?

For a long time , There are often webmasters discussing why I'm doing seo operating The time is relatively long , The feedback available is getting worse , The whole station Keyword ranking , Some even go back if they don't advance .

According to the previous experience of website search ranking , We will elaborate through the following ：

1、 Theoretical basis

The so-called art industry has a specialty , We're doing it SEO In the process of , If your SEO Basic knowledge is not solid , So our optimization for the target website may be castles in the air , There is no theory to support it ：

① It's hard to get a stable ranking at a later stage .

② It is likely that the wrong positioning page The theme Content , such as ： Clearly want to rank keywords A, But ranking keywords B.

③ As soon as the search engine algorithm is adjusted, it is easy to be lowered .

2、 Operational strategy

A lot of new people SEO When operating the website , Often on the Internet to retrieve some specific keywords , such as ： Fast ranking , And in practice , The common fast ranking strategy is to exploit the system vulnerability of search engine , Optimize the target website , So as to improve Baidu keyword ranking .

But as a search engine optimizer , At first you may not know the strategy , You will choose such a service , In the long-term operation process , It's very likely that there will be a big decline in keyword ranking , This leads to the worse ranking of websites .

therefore , We are emphasizing doing Website SEO, Be sure to choose a regular white hat strategy , And try to avoid black hats SEO Strategy .

3、 Project implementation

SEO It's a long cycle , It needs multi-dimensional comprehensive factors to operate unremittingly for a long time , such as ： Content strategy , Many webmasters often habitually copy each other's content , Collection based strategy .

If the quality of your whole station is not high , The credibility of the website , It's really going to get worse and worse , And there's no improvement in the rankings , I think I say this , A lot of stationmaster's heart is very clear .

So , When you step on SEO The day on the road , You need to be prepared for a long-term commitment .

4、 Data analysis

Know yourself and your enemy in a hundred battles , This is in SEO The field has been a recurring issue , But a lot of operators , When it comes to reviewing website data metrics , More attention is paid to website weight and keyword ranking , A little deeper may be PV,IP, Page dwell time .

But it's rare to analyze a page's content , Help your own service and product transformation .

5、SEO thinking

For a long time ,SEO People's thinking is fixed , Even put SEO The work is refined and simplified , such as ： Content , Hair chain , In addition to collecting, it's pseudo original , And then send a lot of low quality out chain .

But in practice , If you've paid attention to stone interaction , It will be clear that we can also do brand building , Content operation , Event operations , From multiple dimensions to improve the activity of their website to expose their own brand , Improve the weight of the whole station based on the search volume of brand words .

summary ： There are still many factors that make the ranking worse , The above is just a personal view of the shell house column. I hope it can help you . The content is for reference only .