Openinstall joins hands with the book chain to help channel data analysis and create the era of Book Networking

In recent days, ,openinstall And famous educational book service platform Book chain Reach a new round of cooperation , The two sides have had in-depth cooperation for three years .openinstall Under the banner of Weishu chain App Provide accurate installation source statistics on the basis of , It further optimizes the pain points of application installation and wake-up , Help book chain improve data analysis capability and user conversion efficiency , Accelerate the digital transformation of the educational book industry .

2021 year , The scale of China's book retail market has reached 986.8 One hundred million yuan , A huge incremental market is derived from the consumption scale of 100 billion yuan . The book chain focuses on providing products for educational book publishers 、 data 、 Operational solutions and service platforms , At present, it has helped to surpass 2000 Educational book publishers connected nearly 3 100 million readers , It provides infinite possibilities for educational publishers to explore new business models .

But with the growth of publisher cooperation channels and user interaction , Mobile App The download experience has become an increasingly critical factor , The book chain starts from 2019 Adopted in openinstall, In the long-term cooperation , rely on openinstall Stable and accurate parameter transmission installation and deep link technology , Quickly set up an operation growth system .openinstall It not only efficiently meets the functional requirements of the designated brand to jump to the local application market for downloading , It also effectively improves App Channel conversion rate and user experience .

Adapt to fragmented environments , Meet the market demand for flexible configuration applications

The book chain is connected with openinstall After cooperation , It has served more than 2.8 Billion readers , Book chain App Have more than 2000 Million user registration . But with the rapid growth of user installation , The fragmentation of the Android application market on the mobile end has brought about more and more obvious user experience problems ： First, some brands do not support market agreement , It will make readers unable to successfully jump from the landing page to the application market ; Second, in the case of incomplete shelf coverage in the application market , After some target users' mobile phones have lifted the application market , Will not be able to search for related App download .

The split experience and increased customer acquisition costs brought by these two situations , Let the book chain team that values user experience pay close attention to , They have been looking for a way to define their own download logic , In order to deal with the difference of downloading in different channel scenarios , Always provide readers with the most natural mobile terminal experience .

In order to meet the customized requirements of book chain and other customers for application market configuration ,openinstall Based on years of deep understanding of channel installation methods , And long-term accumulated service experience , Through detailed early collection and analysis work , Designed to be compatible with dozens of mainstream Android Data matching method of equipment model and brand , In the configuration mode of the local application market, we have launched Support Android Designated brand jump application market download The function of .

New application market configuration , It allows developers to choose the device brands that have been put on the shelves and jump to the application market , For equipment brands that are not on the shelves or are no longer maintained, other download methods are used . Compared with the previous scheme , After using the new scheme , Once it is found that some application markets cannot be pulled up normally or temporarily removed from the shelves , Developers can temporarily switch the download mode for this kind of application market , use APK Installation or application installation , Perfectly solve the download experience differences of users of different Android models .

For a long time ,openinstall They are constantly paying attention to and listening to the valuable opinions and actual needs of customers , In the process of in-depth cooperation, we will constantly upgrade and improve our own service programs , In order to provide professional and standardized services open to more customers . The download configuration of the upgraded application market has also been synchronously updated to the cloud service 、 In a formal environment such as privatization , Open support to all customers .

In addition to the optimization of the application installation process , The book chain will also openinstall The functions of parameter transmission installation and channel statistics are integrated into major operation scenarios , Realize all-round channel effect analysis .

In depth analysis of drainage effect , Efficiently connect publishers and readers

The business model of book chain is to implant online learning QR code in books , Readers can scan their mobile phones to get online learning materials （ Reader acquisition ）; Help publishers establish direct contact with every reader （ Reader connection ）; Publishers will make users settle down through continuously updated online learning scenarios and high-quality services （ Reader operations ）; Finally, the educational book publishers on the platform provide some books 、 Video course 、 Audio course 、 Online consultation and other value-added services enable users to pay （ Readers realize ）.

In the process , The core value of the book chain is to connect book publishers and readers , Build readers CRM System , So that booksellers can filter accurate readers based on hundreds of reader tags to push messages in real time and regularly . therefore , Landing page becomes the first entrance to online services , And guide readers to download App End-to-end learning is a necessary means to precipitate readers .

Book chain App For three years openinstall Parameter transfer installation service of , When readers from tens of millions of offline books 、 And online articles 、 The community and other portals scan the code to enter the landing page and download App, Will pass openinstall Record the drainage effect of each different installation channel , Count the full link data , The help book chain analyzes various channel providers 、 Promotion value of function points . meanwhile , Operation tracks and personalized parameters of different landing pages can be passed to App End , Realize the perfection of reader label , On the one hand, it can solve the problem of accurate push of new user messages or content , On the other hand, it achieves the scene restoration effect of deep link , Improve download conversion and user experience .

About the book chain

Book chain is a brand of Hangzhou YUNTI Technology Co., Ltd , Focus on the creation of books enabled by technology . The book chain not only greatly improves the creative experience and learning experience of educational books , And the power is super 2000 Educational book publishers connected nearly 3 100 million readers , It makes it possible for educational publishers to explore new business models . At present, the cumulative service of the book chain exceeds 2100 Educational book publishers （ Occupy super 70% Market share ）, The cumulative access to educational books exceeds 30 ten thousand , It has served more than... Readers in total 2.8 Billion .

About openinstall

openinstall It is subordinate to the national high-tech enterprise Shenzhen minsec Network Technology Co., Ltd , It is a professional one-stop shop App Omni channel statistical services , Focus on providing App Transmission parameter installation 、 Omni channel advertising effect statistics 、 One click pull up and other general technology and function services , promote App Channel effect evaluation 、 Accurate customer acquisition ability and user experience optimization . It's been five years since it was founded ,openinstall Has served nearly 40 100 million times App Installation Statistics , Obtained including China Mobile Hong Kong 、 Ideal car 、 Check the inner eye 、CSDN、 Smart Tiger 、 Tuhu keeps cars 、36 krypton 、 Red Star Macalline 、 Many well-known enterprise customers including Shangri La Hotel .