Impact of dead chain on websites

Before you know what impact dead links have on your site , Let's first look at what dead links are ？ Dead links refer to invalid links 、 Wrong link , It was normal , However, due to some changes, it becomes an invalid link , Make the web page open this link address , The server responded that it could not open or 404 Error page .

Programmer life reminder ： Under what circumstances will there be dead links ？

1、 If your website is static , When your site is on the frame ,html After the code changes , The file corresponding to a certain address can be transferred , In this way, its links will become dead links .

2、 If your website is dynamic , So your links are actually dynamic links , When your dynamic link is no longer supported in the database , It will also become a dead link .

3、 The server settings may be incorrect , The reading rate is slow or the corresponding file on the server is deleted , This may cause dead links .

The following is the focus of the introduction , Dead link pair SEO Influence ：


1、 The most influential thing about dead links is the user experience , When the user clicks this dead link, he finds that it cannot be opened , Maybe just close your site , Increased bounce rate , We all know that the user experience is to do well seo The basis of , The impact of user experience leads to the reduction of optimization effect .

　　
2、 Will lose the trust of search engines , When search engines crawl your site , Find many dead links in your site , The number of search engines will be reduced , At the same time, this will lead to the weight of the site , Ranking will be affected , Dead links affect the passage of spiders , It will also reduce the weight of the delivery page .


Finally, how to deal with dead links ？
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1、 If there are dead links in the website, we should repair them as soon as possible , If it cannot be repaired, deleting it is also a good way , At the same time, we can establish 404 page .

2、 Use dead link query tool to query , Then manually modify the dead links one by one , You can go back to the website and through FTP Link to optimize the website .

3、 Sometimes some dead links cannot be deleted , Then you can use robot.txt Screen out , But lack of user experience , Generally, it is not recommended to use , Just understand .