5 key indicators of SEO: ranking + traffic + session + length of stay + bounce rate

Get traffic from search engines , It is the consensus of every enterprise , But how can we get more, higher quality and more lasting free traffic ？ The answer is search engine optimization , namely SEO.

A good one SEO The report can reflect the current status and future development trend of the enterprise .SEO Data on Report , It can help us adjust our work , Can determine the allocation of resources , You can analyze the reasons for business changes . such as , When your sales page traffic soars , adopt SEO The node and the reason can be traced .

today , St. Paul will share with you a few SEO Key words , Help us to accurately grasp SEO Key indicators of .

SEO The report ： ranking

We want to know how the child's academic performance , We will ask him how many places he got in the exam ; Judge the strength of an athlete , We will also judge according to the competition ranking . alike , Leaders want to know whether the website is doing well , The first question he asked was ： Does the website rank high , On the first page of the search page ？ Top three on the first page ？

therefore ,SEO One of the most important tasks of is , By optimizing keywords , Make the website the first page of the search page , Even the first place on the first page . such as , Your company is engaged in flower business , So user search “ Rose ” When , You can find your website at the first glance .

SEO The report ： Traffic

SEO The next problem you usually encounter is traffic . That is, page views . Page visits can be monthly visits , Daily visits , Even hourly visits .

Through the traffic data, we can understand the users 1 Mid year , Which months are the most active ; stay 1 Zhou Zhong , The day of the week is the most active , The day of the week is the least active ; stay 1 In the day , Which time period has the largest number of users .

Based on these data , The website can be adjusted accordingly . Take flowers for example , If through data feedback , You find that every Valentine's Day 、520、 On Mother's Day , The number of visits is very large , Then you should grasp this node , Make preparations in advance , In response to the influx of customers .

SEO The report ： conversation

Conversation is an important SEO indicators , Because it represents the purchase intention of customers . To view a session , You can use Google Of Data Studio According to Google Analytics (GA) or GS​C Data generation report for . The session data includes the session duration 、 Conversation frequency, etc .

SEO The report ： Page dwell time

In addition to ranking 、 Traffic and session data , Your leader may want to know how much time people spend on these pages .

Whether it's a website or ,APP Let it be , They are all robbing users of their stay time . The user is at your home APP The longer you stay on the , He can generate greater value .

The most obvious example is Tiktok , The average person spends more time on Tiktok every day than 2 Hours , Everyone said that they just wanted to brush 5 minute , And in the blink of an eye 2 The hour passed .

Because a lot of people spend a lot of time on Tiktok , So I brought live broadcast and goods , Brought up a short video .

SEO The report ： Jump out rate

The jump rate tells you , After the user enters the page , The percentage of people who did nothing and then closed the page . Take a chestnut , Yes 100 Personal access to your page , But there are 30 A man just came in 3 Second , They ordered the one in the upper right corner X, Closed the page . Then the jump rate is 30%.

High bounce rate , There is something wrong with your page design , Unable to retain users . therefore , Your next step is A/B test , Test which page has a lower bounce rate , Then continue to optimize .

SEO Is an important part of digital marketing , Especially for start-ups ,SEO It is a free channel to obtain users over a long period of time .