The relationship between private domain traffic and fission marketing. What is super app? Can our enterprise own it?

I'm Xiaobian - Micro three cloud beacon , Every day, I will share with you stories about different business models .

Let's talk about the current private domain traffic , Its importance is self-evident , In recent years, private domain traffic has increased rapidly , It is self-evident that businesses with private traffic and businesses without private traffic compare their marketing products .

Why? ？ Because private domain traffic belongs to the business itself , This traffic is not available to other businesses .

Through various ways of marketing fission to do their own private domain traffic , Private domain traffic can provide participating users for fission marketing activities , This is the relationship between private domain traffic and fission marketing . They complement each other .

Why did Xiaobian nag you about this private domain traffic today ？

Anyone who has worked on an e-commerce platform knows , Every platform will face various problems more or less after it becomes bigger , If the hard built platform collapses , Are the hard-earned customers gone ？

Then how to solve , In fact, there has been a way for a long time , And you play every day , It's just that you haven't found out .

That is Alipay 、 WeChat , That is, super APP. What is super APP？

1. The scene is rich 、 Various functions ： It can meet everything you need to do everyday , Transportation 、 Life service 、 Shopping consumption 、 Financial management ;
2. Unity of identity ： Unified Alipay account or wechat , The identity of users is unified ;
3. Try to pay uniformly ： Alipay wants you to pay only with Alipay , Wechat also wants you to pay only by wechat ;

Why does this solve the platform problem ？

It's very simple , When you have a super APP You can concentrate all your watershed flows on this APP On , and you? APP What to do ？

Of course, do the content ！ Only do content APP There is no risk , What does that have to do with cloud platforms ？

The relationship is big ！

We can connect all your cloud platforms in the form of applets , Then all your cloud platforms are operated independently , But user data is connected , Then do you have an idea at this time ？

No, ？ Let's talk about what you can think .

1、 Multiple separate cloud platforms run alone , Model simplification , There are different companies with different cloud platforms , Irrelevant , Isn't the running water too big , Then the risk becomes low ？

2、 When the platform is in trouble , Poor operation , that ‘ Cut off ’ Is it not so heartache , Because your user base is still , Rebuild a platform , You can quickly put the platform into operation .

3、 You have a good platform , But you are optimistic about a new way to play , At this time, if you have super APP This ecosystem , Can we build a new platform to see whether this model can work , Instead of hesitating about adding new gameplay to the original platform .

... There are many benefits , If you are still interested in this aspect , You can write it by private mail , Xiaobian answers all questions , As for not answering , It must be Xiaobian, and he won't , At that time, isn't the learning opportunity coming again ？

Learning all the time , You can walk in front of the trend , Instead of going with the flow .

If you want to know the detailed scheme , Consult Xiaobian

Reprint please indicate that it is from ： Wang Zhibiao's business model Article editor ：wz6iao