Private traffic + apps, new opportunities for e-commerce drainage

There is such a sentence at the beginning of the wechat applet development document ： The small program is not a concept that emerges out of thin air . When wechat WebView Gradually becoming mobile Web An important entrance to , Wechat is related to JS API 了 .

Now? , Wechat applet depends on wechat 12.50 Billion active and apple 4 Live every day . Dozens of independent portals can quickly expose business applets . therefore , Wechat applet has become the best promotion channel for businesses , It can be said that one capital and ten thousand profits , Sufficient dividends .

“ Private traffic ” It is one of the hot words of Internet e-commerce in recent years , The reason is that the price for e-commerce platforms to obtain public domain traffic has increased significantly , There is a new demand in the market ：“ I don't want to have to pay again every time I get a guest ”.

“ Private traffic ” It represents this new demand , Merchants get these “ Private traffic ” after , Can be low cost 、 Even people who reach repeatedly for free . In the new era of retail , The emergence of small programs has provided convenience for thousands of enterprises . As long as the customer places an order in the brand's applet , Then pick up the goods at the nearby store , It is fast and convenient , And you can intuitively feel the texture of real objects .

And businesses want to do private traffic , So wechat applet is undoubtedly the best choice .

That's why , Convenient applets are more and more used in e-commerce business , Both physical businesses and original online businesses can undertake their own businesses through small programs , In addition, the small program QR code can effectively coordinate the offline and online traffic , Combined with the small program to enrich the marketing play + Platform ecological play , Create user private domain operation at low cost , Achieve marketing performance growth .

Advantages of small programs in e-commerce

1、 More secure specifications

Compared with traditional e-commerce , E-commerce applets are more convenient and fast to run , And the small program on the shelf is unique , User data will not be shared , You can create your own private domain traffic pool . besides , Using online payment not only improves the payment efficiency , It also improves the security of payment .

2、 Lower entry threshold

No matter which e-commerce service platform the traditional e-commerce settles in , You need to pay the entry fee 、 Fees and other expenses , E-commerce apps do not need to pay platform fees , You only need to pay a lower development cost . in general , The cost of e-commerce apps is much lower than that of traditional e-commerce platforms .

3、 Both online and offline drainage

The online drainage of e-commerce apps is diversified , Not only does it have its own search 、 Sweep code 、 Nearby small programs and other drainage inlets , More importantly, it can also realize online and offline drainage at the same time . For example, when an enterprise carries out activities offline, it can draw online lottery 、 Online promotion , It can be drained to offline experience .

4、 Instant access , Time saving and labor saving

Small programs are inherently portable 、 Don't need to download 、 The advantage of using and walking , It reduces the touch cost of users . The development of small programs gives full play to their own advantages , Improve customers' application experience , Improve customer stickiness .

5、 Marketing is more accurate

E-commerce applet background can view user data information , Analyze customer behavior and characteristics , To develop more effective 、 A more purposeful marketing plan , Users are more accurate and effective , So the marketing effect will be better .

But because in the early stage of development , In order to get closer to the users , E-commerce enterprises usually use wechat 、 Wechat applet acts as “ Main position ”, But the content on wechat , Managed by wechat platform for a long time , Wechat needs to be followed App Its own operation specifications , In functional design and iteration , There are many constraints .

After the enterprise has completed the establishment, operation and user accumulation of small programs on wechat , Limited by platform operation specifications , It is difficult to implement some features , Build your own... At a low cost App Be the best choice .

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Can pay attention to FinClip Supported applets “ One click conversion ”App Ability , It can help enterprises to build 、 A small program that has invested a lot of manpower , Direct birth to independence App. In this new App Inside , You can run existing applets directly , And it can directly realize basic capabilities such as wechat associated login , It can open up the account system of the original wechat applet , It is the current solution to the problem with the lowest investment .

In the realization of App After building , Enterprises can not be facing App And wechat , Maintain two sets of code 、 Two business logic .FinClip There is also a more powerful feature ： The development syntax is fully compatible with wechat , Enterprises can only maintain the current wechat applet version ,App The applet in can directly “ Reuse ” Wechat applet code , There is no need for iterative development , Reduce long-term maintenance costs .

meanwhile , For users , The interaction used to be in wechat 、 page , stay App You can also get 100% Reservations , From wechat to App The switching of the is also easier .

stay FinClip Inside , In addition to being able to provide low-cost App The ability to develop and manage across ends , There are also from other developers 、 Diverse applications . These applications have completed the relevant code transformation , Can be directly controlled by the enterprise App introduce , Effectively enhance App In the service 、 Improve user stickiness .

FinClip Rich and powerful functions , When developing private traffic , Businesses can choose according to their own development plans , Based on itself App The boundary of functions in , Introduce some mature applets , Quickly realize functional complementation , Build an important position for the operation and Realization of private traffic .