What is digitalization? What is digital transformation? Why do enterprises choose digital transformation?

With artificial intelligence 、 big data 、 Cloud computing 、 The rapid development of the Internet and other new generation information technologies , Enterprises from all walks of life began to explore new business management models , Carry out reforms in the new era , And digitize 、 Digital transformation brings forward the process of enterprise strategic planning .

What is digital

Digitalization refers to the transformation of real things into quantifiable data , Then establish a digital model based on the data , Turn it into binary code , Inside the computer , The process of unified processing . In popular terms, it means , Transform information into data , And then convert the data into usable information , This is the simple process of digitalization .

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In fact, the definition of digitalization seems confused , But in fact, digitalization itself is not complicated , And has become the basic element of modern society in decades of development , Become an indispensable application in our daily work and life , Many people even think , Digital applications have become an extension of the human body , To some extent, it has promoted the “ evolution ”.

As digitalization matures , The society also has a further understanding of the nature of digitalization . The present , Digitisation, in addition to the previously mentioned complex information 、 Knowledge is translated into measurable numbers 、 data , In converting it into binary code , Inside the computer , Build a data model , Unified treatment 、 analysis 、 application , There is a new definition .

Nowadays, digitalization refers to the use of artificial intelligence 、 big data 、 Cloud computing 、 Internet 、 Internet of things and other new generation of information technology , To achieve personal 、 Institutions 、 Enterprises and other different personnel 、 Group thinking 、 strategic 、 Business 、 technology 、 Innovation and other digital reforms at all levels , So as to complete systematic 、 comprehensive 、 Sustainable change , Achieve sustainable and healthy development , Reduce manpower with digitalization 、 Time 、 Energy and other costs , And improve the operation efficiency of the enterprise , Improve the profitability of the enterprise 、 Innovation ability .

What is digital transformation

Digital transformation refers to the use of all technologies related to digitalization , Transform the enterprise , Adjust the original business process of the enterprise 、 Management mode 、 Ideological and cultural construction 、 Personnel organization structure, R & D and production standards, etc , Create or reshape a new business model , Achieve business innovation . Digital transformation is an issue that long-term enterprises should always consider , In the digital age, only digital transformation can make enterprises more efficient at the right time 、 More adaptable to the environment , So that enterprises in different business forms 、 There can be good innovation and development in different stages .

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Through strategic planning 、 Ideological transformation 、 Define a series of top-level designs such as the purpose of digital transformation , It can target the business from top to bottom 、 Technology and management are all things of the enterprise 、 technological process , Complete the empowerment of digital transformation . Successful digital transformation can bring new vitality to enterprises , It is becoming more and more fierce in the market 、 User needs are changing 、 Today, with the continuous refinement of product groups , Only through digital transformation can enterprises regain the momentum of development , Take advantage of digital transformation innovation 、 User centric capabilities , Improve the competitiveness of enterprises , Speed up R & D and production , Improve the profitability of enterprises .

In the present , Digital transformation is not a question of whether it should be changed , But where to turn , How to turn , Just considering the difficulty of transformation , Many enterprises have retreated , But reform and innovation are not easy in any historical period . Digital transformation is more like a spiral tree structure , During this period, there will be various branches to determine the direction , You will also find that you have returned to your original place after walking for a long time , Only long-term persistence can continuously improve .

Why enterprises choose digital transformation

With the rapid development of economy, science and Technology , People's material living standards and consumption capacity have been greatly improved , Many enterprises have formed a unique management mode in this period of rapid growth , Gradually become solidified and unable to further develop . As the pace of economic development slows down , The demands of the market and users are changing day by day 、 The market changes from increment to stock and the impact of black swan events such as the epidemic , The competition among enterprises is becoming more and more fierce , It is urgent to seek further reform and development .

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under these circumstances , Enterprises begin to study digital transformation , In order to solve the existing problems of the enterprise , Confirm the future target direction .

1、 Business innovation

Digitalization has had a profound impact on the entire business world , Put new ideas , The business model has spread to enterprises in all walks of life , It has laid a solid foundation for digital transformation . In new ideas , The most difference from traditional enterprises is that they constantly innovate their business models , Make innovative activities more frequent , Shorten the whole process of new products from project approval to commercialization , Make market products more active , It also enables enterprises to find their own opportunities in the rapid change of products and services .

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Business innovation brought by digital transformation , It can help enterprises in R & D and production according to the needs of users and the market , Provide innovative products and services , The gap with the original commodities in the previous market is rapidly widened , Quickly occupy the market . This kind of business innovation can hardly be imitated by other enterprises in terms of internal system and fundamental changes , The competitive advantage it brings may be subversive .

2、 Fine management

With the improvement of material living standards , Social industries are gradually shifting to service industries , Users no longer only consider the value of the product itself , But the pre-sales and after-sales of products 、 Product quality control 、 Purchased experience 、 The social attributes of the product and other new requirements related to the nature of the service have been improved .

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People's demand for service quality is no longer limited to sales 、 Consulting and other enterprises closely related to the service industry , It's about connecting services to enterprise business 、 Product integration , Integrate them into their own selection and evaluation system . In the face of this situation , Enterprises can only perform fine management for different users , The use of new digital technology and digital ideas for fine management .

3、 automation

Automation can be said to be the most popular and urgent demand in the current digital transformation system . When it comes to automation, enterprises generally have two levels ：

First, office automation , In fact, this has become the consensus of most enterprises long before the popularity of digitization , Automation has become a basic measure to improve enterprise efficiency , It puts the fixed office process in the enterprise （ Clock in 、 Ask for leave 、 Reimbursement ） Moved online , Employees in need can apply directly by mobile phone , Approvers can also respond directly from a remote location , Greatly improve the operation efficiency of the enterprise ;

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Second, industrial automation , In recent years, China's Internet of things 、 Artificial intelligence 、5G And other technologies have developed rapidly , gree 、 Huawei 、 Xiaomi and other enterprises have set up their own unmanned factories 、 Smart factory , So as to realize industrial automation , Connect the upstream and downstream of the whole product ecology and improve the operation efficiency .