The stacks 2022:32 marketing technology stacks selected

mention Marketing Tech Stack Awards, We have to look at what is MarTech.

2008 year ,Scott Brinker For the first time Martech The concept of , He will split the marketing （Marketing）、 technology （Technology） And management （Management） Connect , Invented the word .

MarTech It can help enterprises allocate marketing resources by relying on technology and data , Optimize the marketing strategy of the enterprise , Realize the automation of the whole link of marketing activities , Help enterprises drive their operations with marketing , Optimize user management , Develop marketing strategies .

The demographic dividend of the Internet has been exhausted , As a result, the market demand has changed from the original focus on advertising , Gradually transfer to the whole ecological operation of marketing . When the incremental ceiling comes to suppress the number of customers or consumers , Good stock management Martech The time has come . The rapid disappearance of traffic dividends , Urge the major advertisers to turn the money originally spent on advertising into technical marketing strategies or tools . therefore , In this context ,2018 Become a year Martech A year of rapid landing in China .

Martech It is the best entry point for enterprise digital transformation .

This is an era when consumption choices and marketing methods are digitalized . Mobile terminal and PC Every interaction at the end , Have become the basis for marketing departments to speculate and influence consumers' consumption habits .

The marketing of enterprises or brands wants to realize digitalization , It is inseparable from technological empowerment .Martech The most basic thing is to help enterprises through technical means , Complete marketing ROI The promotion of , Drive rapid revenue growth . Enterprises are building Martech The biggest by-product of the capability process , It is a data operation capability that runs through the whole business chain , This is also the core driving force of enterprise digital transformation .

according to Forrester Statistics , Over the past decade ,Martech Gain more than... Globally 500 $100 million venture capital , stay 2019 In, it exceeded ten billion dollars . future , The global Martech The market will continue to be in data 、 Advertising technology and marketing automation have achieved rapid growth .

Marketing Tech Stack Awards

since 2015 From the year onwards ,Scott Brinker Every year, it will face global brands , Launch a campaign on the marketing technology stack （MarTech Stack） The award for . The participating brands will present their own marketing technology system with a picture .

By 2022 year ,Marketing Tech Stack Awards It has been held 8 the , A total of 320 The marketing technology stack architecture of brands . There are not only Microsoft Microsoft 、Cisco Cisco 、Philips Philips and other big companies with global influence , Also have CBInsigts、Aprimo And other fast-growing companies .

Different brands will meet their own business needs , Use different marketing tools , Design different marketing technology systems . How brands think about their own marketing technology structure 、 How digital technology supports the brand's marketing strategy and business objectives ？ Take the visual marketing technology stack chart as a clue , We can understand what combination of digital tools the enterprise uses , And how they think about their marketing technology architecture , It is also our study of the brand's market strategy and corporate culture , And a good way to market the evolution of the technology industry . below , Let's take a look at the selection The Stackies 2022 What are the brands of .

32 Marketing technology stacks were selected The Stackies 2022

2022 Five new winners in

（ In alphabetical order ）

Autodesk, Martech Stack 2022

Rabobank, Martech Stack 2022

REA Group, Martech Stack 2022

Sargento, Martech Stack 2022

Verizon, Martech Stack 2022

last year Stackies Four of the five winners of ——Itaú、Juniper Networks、 Philips and SAS—— This year, I entered the competition again with updated pictures .

Itaú, Martech Stack 2022

 Juniper Networks, Martech Stack 2022

Philips, Martech Stack 2022

SAS, Martech Stack 2022

（ All the above pictures are from the website chiefmartec.com）

Visual map of marketing technology stack of other selected brands

（ All the pictures below are from ：state-of-martech-2022-report）

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The hyper competitive digital age , How technology revolutionizes marketing strategies ？B2B How to use digital tools to build their own marketing technology stack ？ How to connect each marketing tool , Improve the efficiency of brand marketing ？

Devon Consulting , focus B2B Enterprise brand strategy - brand building - The whole case consulting service of digital marketing , Uphold “（ strategic + originality + Digital technology ）× Efficient execution = Brand productivity ” Core algorithm , by B2B Enterprise brand provides complete and competitive brand solutions from brand strategy to brand building to brand marketing .

Ge Wen consulting believes that , Hongyuan's final thinking 、 Boundless creative expression and digital marketing technology , The parallel of the three will be the future 30 The core of business success in . since 2013 It has helped many in the past ten years B2B Enterprise brand development , Based on the professional system of Western brand science and Oriental strategy, a systematic “ methodology ”【B2B On the circular growth of enterprise brand 】.

  Ge Wen consulting believes that , Digitalization can better audit marketing results , Feedback and correction of brand behavior , Quantify precision benefits . Revolutionary text “ Super growth engine ---B2B Digital integrated marketing system ”, Take a central dual engine drive as B2B Enterprises provide marketing full link services , One center is B2B Brand integrated marketing strategy planning , More systematic and professional planning of integrated marketing path , Deploy brand integrated marketing content from the beginning 、 channel 、 form 、 Audience , Make marketing actions more accurate and effective . On the one hand, the dual drive is “ The annual marketing action content is driven by the planning and execution of the whole case ”, Overall planning and output of all marketing actions and contents throughout the year , Give Way B2B Enterprise marketing content is no longer scarce , The form is no longer single , The whole marketing process is more creative and guaranteed . On the other hand “ Annual digitalization SCRM Marketing cloud services drive ”, adopt SCRM Software embedding and digital analysis manager service make the whole marketing process more controllable ,ROI Clearly visible , The effect is clear , The whole process of customer visualization , Promote sales transformation .

reference ：

​ Shence data 《 The popular science ｜ New consumption era ,Martech The eternal God ？》

Marteker Technical Marketing Officer 《32 Marketing technology stacks were selected The Stackies 2022》