Interpreting the 2022 agile coaching industry status report

Abstract ： Business agile organizations （Business Agility Institute） Unite again Scrum union （Scrum Alliance） International agile Federation （ICAgile） Jointly launched 2022 Annual agile coaching industry status report , This paper gives a brief interpretation of this report from the author's point of view .

This article is shared from Huawei cloud community 《2022 Annual agile coaching industry status report （2022 State of Agile Coaching Report）》, author ： kaverjody .

Recently passed Scrum Alliance The latest issue of （ In fact, it is the second phase ） The agile coaching industry status report was released , In fact, this report was originally written by “ Business agile organizations ”（Business Agility Institute） Sponsored , In fact, they began to accumulate popularity from the release of the business agile industry status report , Last year was probably before or after the launch of the agile coach status survey , It's probably the same as Scrum Alliance It's online , In fact, the industry really needs more cooperation to make a big cake , It's a good thing , All in all , They worked together to push this thing forward . This year I read a report from 80 Several countries 2130 Valid samples , In fact, it's still very good , After all, agile coaches are a relatively small group .

Since it is a tripartite alliance , So the opening introduction is that the heads of the three major institutions have shown their faces ：

As I said before, the main force is still BAI, see , What the first paragraph introduces , Lead people to explore more information , The link provided is BAI Of ： http://businessagility.institute/state-of-agile-coaching

Look at the sample first , Samples determine whether and how we should digest the conclusions of this report . The first 17 Page indicates “ stay 2020 year 12 Month to 2021 year 11 During the month , come from 82 A country's 2130 They shared their insights and experiences in coaching work and in a wider industry .” In terms of regional distribution , It's hard to say whether it is representative , After all, I personally think the agile coaching industry in China is still quite prosperous , But it seems that the proportion is not enough （ At the end of the column is Australia 3%）, Maybe it was there 32% Of Others Inside .

As for the empirical dimension , There are still not many experienced people , About 40% are 1~3 Year of , Thirty percent of them are 4~6 Year of , The report does not state , But I understand that this should be the years of working as an agile coach , exceed 10 Year is 2012 Started coaching years ago , reasonable .

General coaching team 1~2 Years at most , This coach will certainly start coaching more teams , So the distribution of coach types ,17% Is a single team coach 、50% It's easy to understand that a multi team coach , This should be mainly this 1~6 A coach with years of experience , It just adds up to 67%. A more senior coach , Both self-development and customer demands will lead them to go to business 、 leadership 、 In the direction of transformation , The proportion in types also explains this problem , Business coaches account for 20%、 Leadership coaches account for 10%, In my personal understanding, leadership coach is more like a kind of high-level Professional Coaching（ Professional coaches ）, Personally, I am not willing to be identified as an agile coach . Technical coaches account for only 3%, This is also very close to my personal senses , The same is true in China , There are few technical coaches or engineering coaches , They are focused on how to write good code 、 A good coach of excellent practice in testing and other specific details , Usually I teach code stink 、 Tidiness code 、TDD、 Evolutionary design 、 Test automation and other dimensions of coaching work .

Here's the chart , The English title is the same as the picture above “ Distribution of respondents by coach type ”, But I think it's a mistake , This should be divided according to the coach's goals . Namely 36% To optimize the delivery of a product or service ,28% Our goal is organizational transformation ,17% Designed to improve business processes ,11% The goal is to coach executives and executives , also 8% Is to improve software craftsmanship . It's also interesting , It's just 3% It's a technical coach , That is to say, there are other ways to improve software craftsmanship 5% A non-technical coach is doing this job .

about 37% Of the respondents were from companies with more than 15000 people , also 18% yes 5000~15000 Between people , Have to say , Agile coaching is still a luxury investment , Or are large companies more affordable . However, the percentage distribution of different sizes is also relatively average ,1~50 People's companies also have 9%, It is good news for practitioners , It shows that the scope of employment options is still very wide . As for Industry Distribution , The information technology industry accounts for 39%, The second place is that the financial service industry accounts for 20%, The third is the consulting industry 12%, This TOP3 It should not surprise most people . Next comes health care 7%、 insurance 7%、 Government and public service 7%、 Automobile and manufacturing 6%、 Mining and energy 2%. The insurance industry needless to say , Australian Suncorp It should be regarded as a benchmark case ; The automobile industry is also booming in China recently , Both traditional car companies and new energy car companies are recruiting a large number of agile coaches ; mining , At least what I know is that Schlumberger had agile coaches in China very early , We also use the consulting services of Stryker for a long time .

End of report , They made an overview of characteristics similar to that of zones or groups , It is mainly divided according to the years of experience of agile coaches , It is divided into the following five stages ：

1. Starting point （Starting）：<1 Years of experience ;
2. Construction period （Building）：1-3 Years of experience ;
3. Foothold period （Estabilished）：4-6 Years of experience ;
4. Expansion period （Expanding）：6-10 Years of experience ;
5. Intensive period （Mastering）：>10 Years of experience ;

Certification comparison , I think it's quite interesting ,Scrum Alliance Because it started early , Indeed, the layout is relatively complete , It has also reached a high market penetration and awareness , It can also be seen from the following statistics . But if you focus on specialized coaching certifications ,SA At the entry-level and professional level, there is a lack of , And in master Certification , Personally, I think there are too many ,CTC and CEC It doesn't feel like a level , But they were put together . and Scaled Agile I'm a little confused about your certification ,SPC It is only a professional certification ,RTE Master certification , I always thought SPC Is its top level certification ...

The following data , Look at it in combination , There is still a good match . Simply speaking , More than 6 Years later, there is a high probability of changing from an employee to a consultant , Although income has not changed much （ per diem 898 Dollar to 910 dollar , Annual salary 16 Wan to 16.1 ten thousand ）, But perhaps their responsibilities and the way they are assessed have also led to changes . Less than 4 Most agile coaches with years of experience take performance evaluation as the main measure of success , As an employee, this is understandable ; but 4-6 In, the agile coach started to become an agile coach OKR/KPI And other performance indicators as the main measure of success , This is the same as the assessment method for more experienced consultants , Become no difference , To some extent, it has also become the paving and connecting process for them to go to the road of consulting . From the perspective of income statistics , Experience exceeds 10 Compared with the agile coach in, there will be a substantial increase in income , The hourly wage increase is close to 50%, And the annual salary is nearly doubled .

Let's go back to the topic of the report , In the 2 page , The editors emphasized the focus of the report , And gives a definition of agile coach . This is a very good way , It provides a referential boundary and basis for us to understand the contents of the report .

• The focus of ： Agile coach （ And the organization it serves ） How to measure its impact ？
• Definition ： Agile coaches are “ Help organize 、 Teams and individuals embed agile values and ideas while adopting agile practices and methods ” People who .
• Supplement to the definition ： We also recognize that agile coaching is more than a simple definition , It is a profession and a call .

  

At home , There is a lot of controversy , It is also a problem that agile coaches have been criticized , That is, how to measure or evaluate how much value agile coaches generate . So in this report , There are two charts , I think it can only be said that this dispute has once again confirmed its existence in the world , There is also no simple solution . The first picture reflects the statistics of the impact of the respondents on the agile coach , Coaches think “ Drive organizational change to an agile mindset and culture ” Is the biggest impact they have on the organization , Proportion 32%; The second is agile / The improvement of agility , Occupy 20%; Then the optimized delivery accounts for 12%、 Performance improvement accounts for 11%、 Process optimization accounts for 9%、 Others occupy 14%, also 2% Think it has no effect . The first picture shows the self cognition of the agile coaching community , The second picture shows the views and requirements of external or surrounding personnel on the agile coach group , Number one is OKR/KPI And other general performance indicators , Occupy 29%, Then performance evaluation accounts for 16%、 Qualitative feedback accounts for 15%、 Agile maturity and other specific agile indicators account for 15%、 Not sure / Do not measure account for 11%、NPS And other customer satisfaction indicators 8%、 Employee well-being and engagement indicators account for 3%、 The leadership style used accounts for 2%, It can be said that there are many kinds of .

Use agile specific metrics to measure agile coaches , I think it's worth having fun , This shows that the sponsor recognizes and understands agile , Willing to assess agility ; In fact, the other ones have incorporated agile coaches into the regular assessment mode , It also reflects some thinking patterns ,NPS It is generally believed that the key to agile is to improve customer satisfaction , Employee well-being and engagement should characterize agility as biased HR The means of dimensionality . Agile coaching as a profession , Maybe you can sort out your business flow , However, it is still difficult to clearly define the boundaries of their work and form performance objectives that can be independently measured and evaluated , It still needs our practitioners to continue their efforts .

Role of certificate , Different opinions , We don't argue , Only based on the reported data . It can be seen from the following , At least the respondents think that they are on the path of agile coaching , Certification is essential .96.1% Of the respondents hold entry-level certification ; Professional certification 63% The proportion of , It can be roughly considered that there are 2/3 Our entry-level agile coach will continue and succeed on the professional level ; The road to becoming a master is much narrower , Only 15.3% The certificate holding rate of ,1/4 Professional agile coach can successfully embark on the road of master agile coach , This is similar to the previous statistics of working years ,10 More than years of experience 10%,6-10 Year's share 16%, Just take a picture of the border , such as 8-10 Years may account for 5%, that 8-10 Years plus 10 More than years in total 15% The proportion of , Corresponding to the master certification here 15.3%, Roughly matched .

Yes, of course , From the second picture , We can also see that , Many respondents actually hold multiple certifications , It is difficult to do more accurate analysis without detailed data , Judge only from my own experience , There should be two possibilities or reasons , Part is that many people use textual research to guide their learning and ability improvement , On the other hand, it is also a long bet , See which certification system is more recognized by the market , There is also differentiation , After all, I am not a bright spot .

There is a picture in front showing Scrum Alliance Dominance within the agile coaching community at different stages , The following figure provides support from a percentage point of view , The number is 48%. Next to that is 14% Of ICAgile and 14% Of Scaled Agile.ICAgile Domestic peers may be a little strange ,Scaled Agile Namely SAFe The organization behind this methodology , It's still hot now , The popularity should be very high .

Special coach certification section , The situation is slightly different ,Scrum Alliance There is no advantage , Turned into ICAgile In terms of professional coach certification 61% The dominant position of . The report mentions , All coach certifications include 93% It's all by ICF、ICAgile and Scrum Alliance Issued by the . The following figure is based on the entry level 、 Professional level 、 Master level split .

Entry level proportion 12%, Basically it's all ICF,0% The estimated number of is less than one digit 1%;ICF Full name Internation Coaching Federation, International Coaching Federation , It belongs to Professional Coaching（ Professional coaches , It is mainly to help individuals achieve mental and willpower growth , My opinion ） The category of , I think this situation is actually understandable , After all, agile comes from the field of software development , What this industry recognizes is that you should first do R & D yourself , Then we can coach R & D , So it's very rare to go straight to the beginning of your career 、 Specialized in coaching , and ICF The development of agile coaching has attracted many professional coaches , After all, the name has “ The coach ” Well .

The professional coach certification accounts for 72%, among ICAgile There is 61%, It is equivalent to the range of professional coaches ICAgile Accounted for nearly 85%, A terrifying power , However, they have been set up very early Agile Coaching This track, And continue to invest in optimizing this certification , They deserve it . The proportion of master coach certification in total 16%,Scrum Alliance Yes 10%, It is equivalent to the proportion in this interval 62.5%, It is also a very dominant position , Mainly because SA It's a long time ago CEC（E yes Enterprise Equivalent to the meaning of enterprise ）, And then it came out CTC（T yes Team Equivalent to the meaning of team ）, Personally, I don't think it's very appropriate that these two certifications are both masters , But in short, this design helps SA Dominates the master agile coach certification range .

Agile coaches are a group of people who can compete with each other , Nearly half of agile coaches invest every month 3 More than days to learn and improve . The number one scholar is Indian , Average investment 3.75 God ; The second is 3.45 Days of Italians ,3.25 Days of Singaporeans . However, the gap is not particularly large , The 10th place Briton also has a monthly average 2.76 God .

The impact of the epidemic is still quite large , For survival , Although the effect of online coach is greatly reduced compared with on-site coach , But there's no way , A large proportion of coaches have started to carry out online distance coaching business . But it is also the birth or maturation of online collaboration software / The market for cloud services , Including foreign Miro、Mural、Trello, The domestic Teamind etc. , Have been widely used by the agile coaching community . Of course, Zoom、 Wechat Conference 、Teams And other video conference products and services .

The statistical data are basically consistent with personal senses ,45% The agile coach of has found jobs and businesses through word-of-mouth marketing , I think this should mainly be 6 A group of people with more than years of experience who prefer consulting work mode ; The second way is through LinkedIn Jobs And so on , Proportion 29%, It should be work 3-6 Year interval , Some experience groups who want to change their environment . Third 10% Through intermediaries ; Fourth place 8% It is to obtain a job or business opportunity through the sales team in the consulting company ; Fifth 8% As a consultant to a consulting organization （ This item is not really understood ……）.

Salary part , I don't know how referential it is , After all, the specific sample size , And how true the data is , It's not clear. . Let's have a look . As follows, the exchange rate between US dollars and RMB 1:6 Simple conversion . The main income range is annual salary 5 ten thousand ~20 Million dollars , Equivalent to annual salary 30 ten thousand ~120 The range of 10000 RMB , The total proportion reached 68%, exceed 2/3 了 . Look up , Annual salary 20~30 Thousands of dollars （ amount to 120~180 Thousands of yuan ） The proportion of intervals 13%; Up again , What is rare is 30~50 Thousands of dollars （180~300 Thousands of yuan ） Proportion of annual salary range 2%, Press 2130 A simple calculation of the respondents also has 40 Personal or so , There's a lot ; The best is 50 Thousands of dollars （300 Thousands of yuan ） There's more 1%, That's it 20 Left and right . It should be regarded as a lighthouse ？ Let everyone know , Being an agile coach has a head start , ha-ha .

The following is the feedback from coaches on the obstacles encountered in carrying out the work , Look at the result , I don't know what to say , It's a little sad and funny . Look at the previous statistics on how to measure the success of agile coaches 、 What is the biggest impact agile coaches have on organizations , The first is the change of mentality and culture , And here we say that the biggest difficulty is that it is difficult to change the culture and mentality （ Proportion 39%）…… Secondly, the organizational structure is not suitable for agile , Occupy 28%; The third is the resistance of management and leadership , Occupy 18%; The fourth is that there is not enough time to complete the agile transformation , Occupy 11%; The fifth is the remote working mode and the impact of the epidemic , Proportion 4%……

This report still shows the current situation of agile coaching in a comprehensive way , But I also have higher expectations , I hope that future reports can also introduce some of the obstacles that agile coaches use to overcome 、 Best practices and cases for problem solving , To promote the development of this industry . Maybe I should email them ？

by the way , They directly embedded a link to the next survey in the report ：https://businessagility.institute/state-of-agile-coaching/

Scrum Alliance The link above is ：State of Agile Coaching Report | Scrum Alliance. The original English version of the report PDF link ：State-Of-Agile-Coaching-Report-2022-Q1-0530-1.pdf (hubspotusercontent-na1.net)

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