Yonghui released the data of Lantern Festival: the sales of Tangyuan increased significantly, and several people's livelihood products increased by more than 150%

【TechWeb】2 month 16 Daily news , Today, , Yonghui released the Lantern Festival activity data . data display , From the twelfth to the fifteenth day of the first month of the lunar calendar , The sales of Yonghui dumplings have increased significantly , The glutinous rice flour used to make dumplings has grown by nearly 260%, At the same time, it is influenced by the Valentine's day on the day before the Lantern Festival , Box chocolates sell well , Sales growth exceeded 300%.

The activity has also driven the growth of daily livelihood products such as fruits, vegetables, meat and poultry . Compared with the same period last year , Yonghui chelizi's growth exceeded 10 times , Bulk egg growth exceeds 270%, Rice flour products grew by nearly 260%, Jujube grows by more than 220%, pork 、 The steak 、 Sports drinks and leisure snacks increased by more than 150%.

“ We don't only have single category activities , There are also cross category joint sales promotions , Tuesday is Yonghui member day again , Various discounts 、 The red envelopes are very cost-effective .” The relevant person in charge of Yonghui said ,“ Except Tangyuan 、 chocolate , vegetables 、 Fruits 、 egg 、 table poultry 、 Seafood and so on are all table ingredients that are used in daily life , So family customers usually purchase together .”

This year's Lantern Festival , Judging from the taste , Traditional black sesame dumplings are still the most popular , Highest sales , Miss jade pearl black sesame dumpling is the best selling brand item . Consumers are also more and more willing to try innovative tastes and colorful combinations , Yonghui jar duck dog durian dumpling sales increased by nearly 250%, It shows the purchasing power of durian lovers .

brand , miss 、 Three full 、 Head brands such as Wanchai wharf have a stable performance , Keep ahead of sales . meanwhile , Yonghui's own brand Tianqu continues to be favored by consumers , Ningbo sesame dumplings 、 Peanut dumplings and other main products have won a good reputation . Sichuan laitangyuan 、 Ningbo jar duck dog 、 Fuzhou deaf uncle 、 Juchunyuan 、 Tianjin Bridge Road and other local time-honored brands are also popular , Get regional praise .

In the national edition covered by Yonghui , Beijing is the region with the highest sales of Tangyuan this year , The sales of Tangyuan in Shanghai and Guangdong grew fastest . in addition , To add festive atmosphere and shopping fun , Yonghui store and Yonghui life APP A fun lantern riddle guessing activity was held , You can get a surprise gift offline , Win the cash coupon online , It has attracted a large number of users to participate .