Why should we make the best use of the external chain in SEO?

For website optimization , Each of us SEO Outside the chain promoter , Will not break away from the outer chain and SEO Dealing with , therefore , It is particularly important to make full use of the value of each external chain .

Especially for new enterprise stations , Link in the whole site optimization , Play a positive role , Theoretically , We all deserve enough attention .

that , Why let the outer chain , stay SEO Make the best use of everything ？

According to the past seo Send out the experience of the chain , We will adopt the following , Go further ：

1、 Increase trust

Trust refers to , Does your website content revolve around the theme of the website . If you are a decorating website , And my own website comes from Sohu 、 Sina 、 Tuba 、 Tianya forum links to websites with very high weight , The weight of your website will also be improved , No matter what keywords the website does , Ranking will help a lot .

2、 Improve page collection

If the website wants to have a ranking , First of all, we must let the website content be included by the search engine , So the website page is included is the basis of ranking , The pages that can't be included by the search engine can't be ranked . Data analysis and seo Industry experience shows that , The quantity and quality of external links have a crucial impact on the collection of a website .

There is no powerful outer chain as a power , Only rely on the internal structure of the website and the original content of the page , It is difficult to make our website fully included . An empirical figure for reference is , The weight 5 The domain name can drive millions of pages , More than that, it will be more difficult .

3、 Relevant information

The external chain can transfer relevant information to the search engine ： Search engine except through the title 、 Page keywords 、H Tags, etc. to judge the content of the web page , We can also use anchor text to help judge . Use the image as the hyperlink of the click entry , It can also be done through alt Attributes and title tags convey feelings to Baidu .

4、 Attract target users

High quality external chain can also bring customers to visit , If we release the external chain with high quality, it will directly attract users to visit our site , On the one hand, this can increase the site traffic , On the other hand, it can greatly improve our chances of obtaining customers , It can be said that the role of the outer chain is very large .

5、 Improve keyword ranking

When making anchor text links , What keywords do you use to do , Then this link is to vote for your site through this keyword , The ranking of this keyword of your station will also be improved accordingly .

6、 Page quality evaluation

For the external chain , It is an important reference index for web page quality evaluation , If the industry website , Premium links , All point to a specific page , that , On behalf of it in related industries , Important enough .

summary ： About why to make the outer chain , stay SEO Make the best use of everything , There are still many issues to discuss , And the above , For reference only ！

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