E-commerce seeks growth breakthrough with the help of small program technology

2017 In, wechat applet was born , One is called 《 Take a jump 》 Wechat games were born across the sky , Jump out of the bustle for wechat apps , At the same time, it has accumulated a large number of users for small programs . In addition, the applet can be used without downloading and installing , Therefore, it is favored by the majority of users , So the number of active users of small programs is increasing . meanwhile , Wechat also believes that , The loading speed of the applet is faster than HTML5 fast 30% It is also the reason for its success .

And since the outbreak hit , It has a certain impact on offline business operation , Part of the offline real economy has suffered “ Devastation ”, The passenger flow in the stores has been greatly reduced . More and more entity enterprises have to consider opening up online business channels , Do member marketing 、 Private domain traffic operation . Private domain members operate , The core is to store offline traffic , Attract to online , Deposit in the flow pool of the merchant's private domain , And develop members , Realize multiple repurchase , Increase the unit price per customer , Get more value from a single customer .

It is for these two reasons , Convenient applets are more and more used in e-commerce business , Both physical businesses and original online businesses can undertake their own businesses through small programs , In addition, the small program QR code can effectively coordinate the offline and online traffic , Combined with the small program to enrich the marketing play + Platform ecological play , Create user private domain operation at low cost , Achieve marketing performance growth .

Advantages of small programs in e-commerce

1、 More secure specifications

Compared with traditional e-commerce , E-commerce applets are more convenient and fast to run , And the small program on the shelf is unique , User data will not be shared , You can create your own private domain traffic pool . besides , Using online payment not only improves the payment efficiency , It also improves the security of payment .

2、 Lower entry threshold

No matter which e-commerce service platform the traditional e-commerce settles in , You need to pay the entry fee 、 Fees and other expenses , E-commerce apps do not need to pay platform fees , You only need to pay a lower development cost . in general , The cost of e-commerce apps is much lower than that of traditional e-commerce platforms .

3、 Both online and offline drainage

The online drainage of e-commerce apps is diversified , Not only does it have its own search 、 Sweep code 、 Nearby small programs and other drainage inlets , More importantly, it can also realize online and offline drainage at the same time . For example, when an enterprise carries out activities offline, it can draw online lottery 、 Online promotion , It can be drained to offline experience .

4、 Instant access , Time saving and labor saving

Small programs are inherently portable 、 Don't need to download 、 The advantage of using and walking , It reduces the touch cost of users . The development of small programs gives full play to their own advantages , Improve customers' application experience , Improve customer stickiness .

5、 Marketing is more accurate

E-commerce applet background can view user data information , Analyze customer behavior and characteristics , To develop more effective 、 A more purposeful marketing plan , Users are more accurate and effective , So the marketing effect will be better .

Looking for a breakthrough in the crowded e-commerce circuit

Some students will also say that e-commerce is a very crowded track , Even if I moved my business to a small program , There are numerous e-commerce platforms at home and abroad , Is there a very small opportunity for e-commerce businesses or enterprises in the tail .

In fact, there are a large number of e-commerce businesses or enterprises , They take a certain vertical industry segment as the starting point , Focus on the industry , Provide distinctive e-commerce services . Such e-commerce enterprises export content around the industry 、 Combined with the trading attributes of e-commerce itself , Create your own characteristic moat . But because in the early stage of development , In order to get closer to the users , Usually via wechat 、 Wechat applet acts as “ Main position ”, But the content on wechat , Managed by wechat platform for a long time , Wechat needs to be followed App Its own operation specifications , In functional design and iteration , There are many constraints .

Facing the above difficulties , Breakthroughs can be made in the following three directions ：

• Build your own... Based on existing applets App, And it should be realized with the minimum investment
• Realize business functions “ A development 、 Multi end shelf ”, Reduce long-term maintenance costs
• Further introduce other features , enhance App In the service 、 Improve user stickiness

1、 Build your own... Based on existing applets App, And it should be realized with the minimum investment

After the enterprise has completed the establishment, operation and user accumulation of small programs on wechat , Limited by platform operation specifications , It is difficult to implement some features , Build your own... At a low cost App Is the best choice .

Can pay attention to FinClip Supported applets “ One click conversion ”App Ability , It can help enterprises to build 、 A small program that has invested a lot of manpower , Direct birth to independence App. And in this new App Inside , You can run existing applets directly , And it can directly realize basic capabilities such as wechat associated login , It can open up the account system of the original wechat applet .

2、 Realize business functions “ A development 、 Multi end shelf ”, Reduce long-term maintenance costs

In the realization of App After building , Enterprises can not be facing App And wechat , Maintain two sets of code 、 Two business logic .FinClip There is also a more powerful feature ： The development syntax is fully compatible with wechat , Enterprises can only maintain the current wechat applet version ,App The applet in can directly “ Reuse ” Wechat applet code , There is no need for iterative development .

meanwhile , For users , The interaction used to be in wechat 、 page , stay App You can also get 100% Reservations , From wechat to App The switching of the is also easier .

3、 Further introduce other features , enhance App In the service 、 Improve user stickiness

stay FinClip Inside , In addition to being able to provide low-cost App The ability to develop and manage across ends , There are also from other developers 、 Diverse applications . These applications have completed the relevant code transformation , Can be directly controlled by the enterprise App introduce .

The enterprise can be based on itself App The boundary of functions in , Introduce some mature applets , Quickly realize functional complementation , To provide users with services and experiences at the remote and ultra micro terminals .

meanwhile , These introduced third-party services , It can also be priced or divided according to the business model of the enterprise , So as to provide more abundant flow realization methods for enterprises .

Convenient use of applet ecosystem services

If your company doesn't have deep development capability , You can also borrow FinClip Applet ecology Some mature e-commerce templates in to build their own small programs , At the same time, the platform also has some common tools for the e-commerce industry to improve their own marketing scenarios and services .

For example, now FinClip Have owned shops 、 Group purchase 、 Order 、 Mature small program templates such as takeout can be used directly , meanwhile FinClip The widget plug-in management function can help you quickly add, for example, marketing posters 、 Charts and other plug-ins are embedded in small programs for use , Be able to have functions and services that are suitable for your business .