Zhang Fan: the attribution of flying pig after advertising based on causal inference technology

In recent years, the technology of causal inference has been widely concerned , Flying pig has developed a method of attribution based on causal inference technology . The advertising diagnosis system of flying pig mainly provides diagnosis services for advertisers and advertising operators , Can help advertisers more timely 、 Find the problems in the process of advertising more accurately , And guide advertisers to optimize advertising .

This paper briefly introduces the attribution of advertising investment based on causal inference , Including the following ：

• Brief introduction of flying pig advertisement diagnosis system

• Attribution method based on causal discovery

• Attribution method based on Bayesian network