Rush for IPO, Hello, I'm in a hurry

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Jitick 、 After didi was exposed to be on the market , Hello travel is confirmed to be listed in the United States ,“ Share the first share of travel ” The competition is getting fiercer .

From the information in the prospectus , Hello travel is defined as the leading local travel and life service platform in China , Provide mobile travel services and emerging local services , But people's impression of Hello still seems to be the winner of the hundred regiments' War of sharing bicycles .

Actually , At Alipay 、 Under the cultivation of meituan and other life service platforms , The local living service market is expanding , Hello travel, which focuses on bike sharing, also aims at the life service market .

Prospectus data reveal , To 2025 year , The scale of China's local life service market will increase from 2020 Year of 19.5 The trillion yuan RMB has increased to 35.3 Trillion yuan , The annual compound growth rate is 12.6％. meanwhile , The online penetration of local life services , Will be made by 2020 Year of 24.3％ to 2025 Year of 30.8％.

at present , Hello travel has changed from a single bike sharing business , Expand two rounds of shared services （“ Hello bike ” and “ Hello moped ”） Heshun windmill service （“ Hello Hitchhiker ”） And emerging local services (“ Hello, electric car ” and “ Xiaoha, change the electricity ”）, In the stage of exploring diversified paths , Hello bicycles are also facing competitive pressure from giants in their respective fields .

thus it can be seen , The bike sharing market has passed the stage of rapid development , Peer competition has also changed from a single track to a contest of comprehensive strength in the travel market .

Hello, bicycle drainage

The local service “ gold ” It has been established that , How to excavate and test the operation strength of the enterprise . As far as hello travel is concerned , The bike sharing business has accumulated a huge number of users and is still gaining traffic , Therefore, the shared bicycle business is the traffic entrance for the development of local service business .

in addition , The shared bicycle market enters the stock market from the incremental market , Tap the potential of users to pay 、 Exploring diversified business models has become the first priority for the development of bike sharing platform , Hello, the revenue capacity of bicycles continues to increase .

The prospectus data shows ,2018 - 2020 year , The revenue of the two wheeler business of Hello travel is 21.14 One hundred million yuan 、45.44 Million dollars 55.03 One hundred million yuan ,2019 Since, the gross profit margin has become regular . stay 2019 Years and 2020 year , The gross profit margin of the two rounds of business shared by Hello travel is 6.4% and 6.7%.

It is important to , China's bike sharing market is very large , As one of the three giants of bike sharing, hello bike has great growth potential .

According to the data of iResearch , China's bike sharing service market has grown from 2016 The low level at the beginning of the year increased to 2020 Year of 138 RMB 100 million , The annual compound growth rate is 287.0％. Expect to 2025 year , The market size will increase to 463 RMB 100 million .

But at this stage , Low unit price of single vehicle sharing business 、 High operating costs , It is difficult for bike sharing to realize profit through fine operation , Hello bike is still at a loss . The prospectus shows , stay 2018-2020 In three years, the total net loss of Hello bicycles was as high as 48.5 One hundred million yuan .

obviously , Passed in those days “ Rural areas surround the city ” strategic , The Hello bike sinking into the third and fourth tier cities and even the 18th tier towns has embarked on an unrepeatable expansion road , In addition, hello bike has accumulated enough traffic resources and travel operation experience . Hello, you can take sharing bicycles as the flow entrance , For other travel business and life service business .

Hello, free ride money maker

Never thought , The Hello trip of sharing bicycles , The most profitable business is the free ride business .

The prospectus data shows ,2020 year , Hello, the total transaction volume of hitchhiker is 70 The market share of RMB billion is 38%; And revenue 4.63 One hundred million yuan , Significant year-on-year growth 131.2%; The gross profit is 3.77 One hundred million yuan , Significant year-on-year growth 166.97%. according to 2020 Calculation of total transaction volume in , Hello windmill is the second largest windmill trading platform in China .

In terms of the number of users , Hello, the trip is “ China's second largest windmill trading platform ” My judgment is still true .

The prospectus data shows ,2020 end of the year , Hello, the ride has accumulated 2610 Million transaction users and nearly ten million registered drivers . And tick off , By 2020 end of the year , In the country 366 Cities provide free ride platforms , Possession 2070 Million registered private car owners , Including about 1080 10000 certified private car owners .

But many people think , Hello Hitchhiker 、 The reason why tick Hitchhiker's performance has improved by leaps and bounds , Lies in Didi's free ride “ error ”, And didi now has enough ability to unify the free ride Jianghu again .

That year , Windmill industry “ overlord ” Didi has been condemned by public opinion because of the successive free ride safety accidents , And was required by the regulatory authorities to completely offline the free ride business for rectification , Dida ride 、 Hello, let's take this opportunity to rise 、 growing , Develop into a leader in the field of windmill .

Now? , As the leader in the field of shared travel , Online car Hailing is available on didi platform 、 Free ride 、 Substitute driving 、 Many businesses such as bicycles also actively expand community group buying 、 Intra city freight 、 Automatic driving and other new businesses , The strength of comprehensive strength really scares people . In addition, the scale of the free ride market continues to expand , Ticking 、 sound of dripping water 、 Hello, everyone is fighting for share , The industry is full of gunpowder .

According to the data of iResearch , The market scale of China's hitchhiking service has grown from 2016 Year of 55 Billion yuan to 2020 Year of 181 RMB 100 million , The annual compound growth rate is 34.9%. Expect to 2025 year , The market size will reach 1148 RMB 100 million , The annual compound growth rate is 44.7％.

Of course , Whether it's Hello's free ride , Or didi makes a comeback , They all need to consider security issues .

2020 year 7 month , China Communications and Transportation Association officially released 《 Self discipline norms for safe operation of online taxi booking platform companies 》 and 《 Technical specification for safe operation of private passenger car sharing information service platform company 》 Group standards , This is also China's first online car hailing and downwind vehicle safety group standard .

without doubt , After sharing bicycles , Hitchhiking has become a new engine for Hello travel development . As the free ride service market continues to mature , Users' requirements for travel safety and service level are further improved , Hello hitchhiker also needs to continuously upgrade security and travel services .

Local service has not become a climate

China's two wheeled electric vehicle industry has broad prospects for development , It is an excellent reclamation space .

According to the data of iResearch , With the implementation of the new national standard , The electric bicycle industry will usher in rapid development , expect 2021-2025 The total sales volume will reach 2.580 Billion cars ; in addition , Citic securities pointed out that , To 2025 year , The sales scale of smart cars in China will reach 700 Thousands of cars .

The market environment for two wheeled electric vehicles is favorable , Hello travel has successively expanded Hello electric vehicles 、 Xiaoha power exchange and other local service businesses , It is intended to expand travel service business , Seize more local service scenarios .

4 month 7 Japan , Hello electric vehicle has released the... For two wheel electric vehicle products VVSMART Super network car machine system , And launch A80（ spirit ）、A86（ Turing ） and B80（ Demons ） Three new two wheel electric vehicle products . Different from traditional electric vehicle brands , Hello electric car has strengthened “ Car and net ” The connection of , And adopt a new retail model , Customers can travel in hello APP Pick up the car from the upper and lower tracks , Also support franchised stores 、 Tmall's own stores and other channels .

in addition , The xiaoha power exchange service that hello travel cooperates with Ningde times and ant group has begun to take shape , By 2020 end of the year , Xiaoha has been changing electricity 55 City deployment . With the scale of the electricity exchange service market , The performance of xiaoha's power exchange industry will also be further improved .

According to the data of iResearch , The scale of the power exchange service market for two wheeled electric vehicles in China has grown from 2016 The lowest level in has increased to 2020 Year of 11 RMB 100 million , The annual compound growth rate is 164.2％. Expect to 2025 The years will reach 632 RMB 100 million , The annual compound growth rate is 124.9％.

You can understand , Haro electric vehicles are an important part of Haro travel to build a local service ecosystem , But the domestic two wheeled electric vehicle market Yadi electric vehicle 、 Emma electric car 、 Xinri electric vehicle 、 Mavericks, electric cars and other veteran recruits surround , The fledgling Hello trip is based on the operation experience 、 The size of the market 、 Service and other aspects are not dominant .

To make a long story short , There is fierce competition in the shared travel stock market , Hello travel supported by Ali's huge ecosystem , Actively broaden the travel business boundary , Consolidate comprehensive strength . But apart from sharing bicycles and windmills , Emerging local services are still in the exploratory stage , leave “ The leading local travel and living service platform in China ” It's a long way to go .

writing / Liu Kuang's official account ,ID：liukuang110