Industry cases of successful digital transformation

Internet technology industry ： Xiaomi Tech

The business is developing rapidly , There is an urgent need for digitalization to realize overall reconstruction .

stay 2010 In, I focused on the development of Internet products , New technology companies that realize global marketing of mobile phone products and Internet services through new retail , And successfully ranked among the world's top 500 .

however , While Xiaomi is developing at a high speed , The enterprise also faces some pain points in its own business ：

First , The enterprise is developing rapidly , Decentralized construction of multi industry informatization , The core operation capability of the enterprise urgently needs the integration and reconstruction of the unified platform ; secondly , The increasingly complex innovation ecology , Enterprises are required to rapidly improve cross functional collaboration ; Last , R & D cycle of multi brand and product operation 、 Product delivery 、 The service cycle requires Xiaomi to make in-depth changes to the ecological level supply chain coordination .

therefore , Xiaomi has chosen digital products and services . say concretely , be based on ERP From finance 、 plan 、 purchase 、 sales 、 Supply chain and HR And other key management dimensions , Helped Xiaomi build a digital management platform , It can strengthen the production and operation control of the company 、 Management ability of enterprise operation decision , And built a steady-state platform for the integration of industry and finance , Realize the supply chain 、 Cost control and personnel performance management , Thus reducing the company's operating costs , Improved management efficiency , Improved the ability to analyze key processes and identify risks , Take comprehensive precautions against risks .

Manufacturing industry ： Anhui Heli

Industrial transformation and upgrading are ahead , Global integration is required .

as everyone knows , The scale of China's manufacturing industry is huge 、 The system is complete , But the big but not strong problem is prominent . Especially the traditional manufacturing industry , The ability of independent innovation is not strong , Low production management efficiency .

Anhui Heli , It is a leading enterprise in China's industrial vehicle industry , The products are electric counterweight forklift 、 Storage forklift 、 Internal combustion counterweight forklift 、 Front crane and other port vehicles 、 tractor 、 Industrial vehicles such as loaders , Solutions include intelligent logistics systems 、 Industrial vehicle networking system, etc .

Although it is 2006 In, it has entered the top ten industrial vehicle industries in the world , But as the market changes , Anhui Heli is also facing development pain points ： Lack of effective management of the whole product life cycle , Lack of intelligence and visualization of supply chain planning and production execution , Lack of overall collaborative management of the supply chain , Lack of preventive maintenance capability to reduce service costs and a series of other problems .

such as , R & D and design management of landing integrated products (IPD) Process system , Build a product life cycle management platform that runs through research, production, supply and marketing services ; Build a supply chain 、 Production manufacturing and operation control platform ; adopt ERP+VMS A sales system covering all sales outlets has been created .

Through digital management , It helps to refine the management dimension ,D2O The scenario realizes the integration of product dimension information and business dimension information , Realize end-to-end information integration . meanwhile , It helps enterprises to set up materials 、 Customer 、 Basic data standards for suppliers and other enterprises , Standardized the data standard , The data of all departments and business segments are unified , Build a data sharing platform , Realize data cross position 、 Cross departmental transmission .

Chemical industry ： Sinochem energy

Intelligent HR platform , Standardize the approval process .

Sinochem Energy Co., Ltd , It is one of the five business divisions of Sinochem Group , Business includes exploration and development 、 Oil trade 、 petroleum refining 、 Petrochemical storage 、 Oil product pin The sale 、 Petrochemical sales 、 Park construction 、 Energy technology, etc .

In order to improve the core management level , Facing the rapid changes of internal and external environment , Improve the employee experience , Sinochem energy decided to rebuild its human resources system . and , The original system function and performance cannot support the implementation of management requirements , It is difficult to meet the needs of business development . therefore , Sinochem energy in 2019 In, Sinochem energy human resources information system project was launched , Involving Sinochem energy headquarters 、8 Big business segment , Overseas involves Singapore Petroleum and so on 45 Home unit .

Built a digital human resource management platform , It is a digital platform covering all employees at all levels , Standardize the online approval process , Make personnel management more convenient 、 Employees' daily work is easier 、 Management approval is more worry free 、 Data analysis is more convenient .

In terms of business specifications , Unify and standardize the business process of Sinochem energy human resource management , Including gas station bonus accounting 、 Salary standardization, etc ;

In the data system , A set of standard data coding system is established , As the only HR data base , Thus, the real-time performance of human resource management report is improved , Improve the accuracy of the data ;

In the user experience , Employees can access the platform at any time on any device , Get the information you need , Complete tasks on demand , Balanced comprehensive performance and flexible performance .

Pan retail industry ： Wuliangye

Data driven business , From extensive management to all channel fine operation .

In recent years , China's Baijiu industry has experienced in-depth adjustment . Facing the challenges of changes in the Baijiu market and the Internet , Wuliangye proposed “ Hundreds of cities, thousands of counties and thousands of stores ” Our marketing development goals , We are ready to start the reform of the marketing system .

however , Wuliangye sees that it lacks digital platform support , And the management is extensive , Missing data , Management is difficult to effectively extend to high-end member operations and consumer operations . meanwhile , The overall data within the enterprise is unknown 、 The distortion 、 lagging 、 Attenuation is widespread , The phenomenon of information island is serious . These are objectively , For the medium and long-term development of Wuliangye business, there are certain constraints and risks .

On the other hand , To develop digital marketing, it also needs to be legal 、 compliance 、 The integration of industry and finance management and rapid supply chain response , But at that time, the process and data of Wuliangye could not reach .

Wuliangye has chosen to build an end-to-end business axis , Data driven business collaboration 、 Management decision making and innovation . At the business level , Like many cases above , Realize supply chain integration 、 Integration of business and Finance 、 Integration of quality control 、 Goal decision integration .

Specific to marketing , The first is about the consumer experience , Strengthen order business and channel management , Price standardization management , Realize the whole process of one bottle and one yard tracing , Provide quality control , From traditional extensive channel management to all channel fine operation . some time , A membership center will also be built 、 New retail store experience 、 Precision marketing, etc .

secondly , Business intelligence and data innovation platform , Integration with business systems , So as to build Wuliangye command center 、 Digital board , Real time control of business progress .

Last , In terms of marketing expenses , adopt “ Three in one ” Closed loop management , From budget to marketing expenses 、 Activity application 、 Activity execution 、 Manage and control the expense write off process , Data transparency and in-depth analysis .