Digital collections can go further without hype

Digital collections have formed a certain scale in China , Corresponding , It also brings huge economic effects .

Participants who know this field know , In essence , Domestic digital collections and foreign NFT It's the same thing , They all use blockchain technology to capitalize digital content , And the formation cannot be tampered with 、 unique , With digital signature “ Heterogeneous token ”（Non-Fungible Token）. however , There are great differences between the two when they are applied on the ground .

Digital collections are more inclined to go “Token”, That is to weaken its financial and investment attributes . The reason for this tendency , To a large extent, it depends on the control and prevention of financial risks by domestic policies .NFT Its financial attribute has buried the hidden danger of hype for it , in fact , Abroad NFT In the market , Hype is a very common thing .

This frenzy has also been brought to China , At the beginning of domestic digital collections , Various initial prices are only a few yuan , A digital collection of more than ten yuan , In an instant, he was fired to tens of thousands , Even millions . This hype atmosphere has seriously hindered the normal development and growth of digital collections .

Digital collections obviously have high value potential . It can be a cultural and creative product based on new technology , It can also be a new marketing method .

It is not difficult to see from the current digital collection market , Many museums 、 Museum of art 、 Art creators and others use digital collections , Show cultural values and artistic communication in the digital world , Let our traditional culture have a new form of expression in the digital space . On the other hand , Many brands 、IP etc. , Using digital collections , It has created a new brand empowerment and marketing means , Further enhance brand awareness .

Undeniable? , Digital collections can bring us huge benefits , But this return obviously should not be achieved through hype . The current digital collection market is in its infancy , There are many good and bad things in the market 、 Value standards are also very lacking , And hype will only make the whole market more chaotic , People will only pay attention to its price , Not its intrinsic value .

The closure of the domestic digital collection market against the secondary market is an effective means to prevent the spread of speculation , To some extent, this has indeed suppressed the fanatical atmosphere of speculation . But it's not a long-term solution , The characteristics of digital collections are destined to be a new business that can be participated by the whole people , The closed secondary market will only make the further development of digital collections difficult , But the atmosphere of hype makes it difficult for the market to open .

Under this contradiction , Actively improve and clarify relevant regulations , Strengthen industry self-discipline , Reducing the risk of speculation will be a mainstream idea for the development of digital collections in the future . How to create a more standardized 、 Standardization 、 Orderly digital collection market , Still need to explore .