How can the new webmaster avoid the ups and downs caused by SEO optimization?

The new webmaster is making a website seo Search optimization , You will find that there are many differences between seo The theoretical knowledge in the course is contradictory seo Strategy , And uphold seo Master's teachings ：“ Always try something new seo Strategy ” Start researching new strategies and give them implementation , It was a good thing , However, due to lack of experience, the new webmaster cannot have a good judgment or implementation of the new strategy , This leads to a drop in the website ranking , And began to change , At a loss .

that , How can a new webmaster avoid seo Optimization has led to a lot of changes ？

One . To develop seo The optimization scheme constrains itself

In order to avoid the new webmaster in the process of optimizing the website, he has no confidence in his own optimization strategy , You should do a good job before optimizing the website seo Optimization plan .

1. Number of articles updated every day

The ideal state for article updates is , Gradual growth , When the quality of the article is guaranteed , The website can update two articles every day in the first week , Update three articles every day in the second week , Maybe the new station will enter the sandbox period , We should update the website according to the update frequency when entering the sandbox , Until the website comes out of the sandbox , This process may require 2-3 Months or more , We can't use other websites all the time because the website data is stagnant seo Strategy , Because sandboxed websites are for most seo Strategies are immune , When the update volume increases, the output will rank better in the sandbox period .

2. Number of external chain construction

Out of the sandbox period , The new webmaster should make appropriate external chain for the website , It will make the website rank rise faster .

For the new station , Early can do to the website outside the chain , General personal station or enterprise station do every day 10 Bar or so , Because the data volume of the new station in the network is relatively small , Establish a large number of external chains , It will exceed the warning line of the search engine for monitoring the data outside the website chain , So as to reduce the ranking .

For the website post , The outer chain can be increased step by step .

3. The inner chain points to the policy

The new webmaster is under construction in the internal chain , Be able to point to the home page through the internal chain , Centralize power on the front page , Usually most seoer Will use this strategy , But the number of inner chain points , The new webmaster may not be accurate .

Generally, the article points to the front page , after seo In practice, we have found that the proportion of relatively reliable internal links is one fifth of the total number of articles, which can point to the home page , This is a relatively safe operation , Can avoid new stationmaster because of the rank drop and be used indiscriminately seo Strategy .

4. Friend chain exchange frequency

Generally, it is difficult to exchange links on new websites , The weight of exchange is not high , It's better to focus on keyword ranking first , When the website has weight , In exchange no later .

Two . In the face of website power reduction, calmly deal with

When the new webmaster optimizes the website , It is very easy to be demoted due to wrong strategy or poor implementation of strategy , When there is a power reduction on the website, we should actively find out the reasons for the power reduction and solve it , You can't go back and forth , At a loss , Let the website be k.

1. Find out the reason for power reduction

① Use site command , Check whether the front page of the website is k

② Review whether the recent operation strategy is too radical and leads to power reduction

③ Whether the website is hacked

④ Whether there is a website with reduced rights in the friend chain

⑤ Not sure why , You can give feedback to Baidu

2. Adjust the website for the reason

① It's about operational strategy , Feedback to Baidu after correction

② Website is hacked , You can't do it by yourself , You can submit the work order with the server supplier or ask the website technician to solve it

③ Friend chain problem , Removing the reduced weight friendship chain will usually restore

3、 ... and . The website is Baidu k How should the station deal with

If the whole site is k, The new webmaster should first try whether the website can be restored .

1. Delete the illegal content , Submit to Baidu for review

2. If you don't know to be k reason , Baidu can give feedback , Wait for their reply before making adjustments

3. Pay attention to whether it is a misjudgment of Baidu algorithm adjustment , If it's a misjudgment , Wait for recovery

summary ： For the new webmaster , Believe in your own optimization strategy and do nothing else seo Strategy is not easy ,seo The master also came from the new webmaster , New webmasters should practice more 、 Multidirectional seo Master, please consult , Improve your seo level , In order to avoid seo Optimization has resulted in a lot of changes , More on SEO Optimization tutorial .

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